If you have a business of any kind, it is essential to have a branding strategy to help your brand be successful and recognized. In broad terms, a branding strategy is a plan businesses have to create consistency and uniqueness in everything their brand puts out into the world. This can mean anything from a logo or website design to a specific tone of voice – your branding strategy should impact all facets of your business. Let’s talk about the importance of branding and the best branding practices you should follow in 2021.

Importance of Branding

What is so important about branding, you might ask? There are many benefits to branding including helping you gain new customers, increasing business value, creating awareness about your business, instilling pride, improving employee satisfaction, and creating trust within the marketplace. Focusing some time and energy on creating a branding strategy will be worthwhile to your company. Follow these branding best practices to get you started.

7 Branding Practices to Follow

1. 1. 1. Be Clear About Who You Are

         Perhaps the most crucial thing to keep in mind when forming a strategy for branding your business is to be clear to your audience about who you are. You have to decide how you ideally want consumers to view your business and gear your strategy toward achieving that image. What are your goals and intentions? What are the benefits you offer customers? Which group of people are you catering to? What makes you stand out from your competitors? Do your products truly reflect your message? These are all questions you will want to address through your branding strategy.

      2. Think about your Design

         The design of your company can play a large role in a customer’s perception of your brand. It is important to be mindful when deciding how to design your logo, website, social media page, and even your domain name and slogan. When a person sees a visual, it can invoke a feeling. For example, when choosing a color scheme for your brand, you will want to look beyond preference and think about what a color says to a viewer. Red creates urgency and is often seen on “SALE” signs, whereas blue creates a sense of security and is often used for banks and serious businesses. Whatever you decide fits your brand best, make sure to keep your design consistent and try not to stray away from your brand’s look.

      3. Be Aware of your Competitors

         It is important for your brand to be aware of its competitors. You want to understand your competition so that you can improve your own brand strategy. Learning from your competitors’ mistakes and successes can actually better your own company. A good tip is to pay close attention to how your competitors engage with consumers on social media, so that you can also become part of the narrative and make yourself noticed. Try to beat them to the punch when adding to Twitter threads, joining meme trends, or responding to conversations around your brand.

      4. Create Original Content

         In this digital age, social media engagement is crucial to the success of your brand. Make sure to include social media planning in your branding strategy. You will want to post original and relevant content on a regular basis to all your social media platforms. Make your posts look professional by using high-quality images and graphics. Pay attention to the look of your social media feed to ensure it is appealing and fits your brand’s general design.

      5. Improve Customer Satisfaction

         One of the most crucial parts of branding strategy is creating a satisfying customer experience. You want to make sure that your company is paying attention to the small details. For example, if a customer is upset about anything in your product and your company fails to adequately address it, the customer won’t want to support your business anymore. Keep in mind that competitors are all offering the same services, so it’s difficult to differentiate your brand from others if you don’t have exceptional customer service. Another important aspect is cultivating loyalty. You want to reward your most loyal customers and let them know how much you appreciate them. Sometimes writing a personalized letter or sending gifts can make a customer feel special, and this gives them more incentive to return to your brand.

      6. Involve Employees

         Just as it is important to create consistency in your brand’s design, it is also necessary for your employees to fit the branding strategy. Employees should be well-trained in how to speak about the business to customers. The language they use should match the language used in your social media posts and website page to ensure they are representing the brand in a positive way. You will also want to teach them how to avoid making common online branding mistakes.
         

      7. Reinvent Your Brand

         You want to make sure that you regularly reinvent your brand. This means that your brand should keep evolving and changing, or else it won’t be current. You want to stay relevant to what is happening in the world and keep up with constant changes in the marketplace. Your original branding strategy may have worked when you first established it, but rebranding is a great way to keep customers engaged and not have your business fall behind its competitors.

Following these seven strategies for branding will surely help your business develop and gain more credibility. Utilizing these tools will not only help you grow, but it will also improve your customers’ experience which is ultimately the main goal for any evolving business.

Looking for more branding strategies for your business?

We at eMojo Digital Solutions have a team of experts who are experienced in digital marketing and branding strategies. We have a wide range of services including Search Engine Optimization (SEO), Paid Campaign Management (PPC), Social Media Management, and Web Development. You can count on eMojo to create a successful branding strategy for your business. Contact us if you have questions or want to learn more information. 

References

https://www.craftedny.com/branding/branding-best-practices-for-2020/ 

https://blog.hubspot.com/blog/tabid/6307/bid/31739/7-components-that-comprise-a-comprehensive-brand-strategy.aspx 

https://www.wordstream.com/blog/ws/2021/02/01/brand-strategy

Digital marketing is essential for the growth and success of any business. Having a strong online presence helps to increase revenue. To help simplify the process of building your digital marketing strategy, here are nine digital advertising tips:

Focus on ROI

When building your digital marketing strategy, it is important to focus more on the results of your campaigns rather than the original ideas or content. There are several ways to measure the effectiveness of a campaign such as conversion rates, views, social media impressions, sales, and new email subscriptions. As the creator of a campaign, it is easy to be biased and think your campaign idea is flawless. In reality, your opinion differs from your consumers’ opinions, so don’t be afraid to change your approach to see if results improve. 

Creative Components

An effective digital marketing strategy is to make sure you implement original components to your brand. You want your brand to stand out so that people remember it. It is important to pay attention to your font, logo, and colors. While you want your brand to have a consistent look, you also want to be careful that your posts aren’t too similar so that it doesn’t get repetitive. 

Spend Wisely

It is essential to plan out how you are spending your digital marketing budget. The key element to consider is which platform you are spending your money on. Each business will have a different platform that works for them – what works best for one company may not work for another. Think about what might be the most suitable for your company’s audience and message. 

Do Research

Doing research is an important part of having a strong online presence. You can look at past material for inspiration, but doing new research is crucial for your business. This will help you answer questions like, “What is my target audience?” or “Which clients will keep returning to my site?” If you don’t do this beforehand, then a customer could act in a completely different manner than your company expected.

Target Audience 

When marketing for your business online, you should have a specific audience in mind for each campaign. As yourself: What type of person am I trying to reach with this ad? Knowing your target demographic is the key to making a campaign succeed. You can reach a group of people through the language you use, the platform you put the ad on, or by using Google Ads’ algorithm to target people interested in your product or near your location. 

Facebook Advertising

Using Facebook can also be a great way to advertise your brand. People trust their friend’s recommendations, even if they are usually a hesitant buyer. This social media platform especially helps smaller-sized businesses grow because it allows them to advertise to specific target audiences without spending a lot of their budget. While Facebook is not the most popular way to advertise right now, we urge your company to explore this platform.

Integrate All Channels 

Another thing to consider in your digital marketing strategy is integrating all channels into your campaign. You want to make sure your ads are sending a similar message on different social media platforms to increase reach. You can alter your message slightly to better match each specific platform, but being consistent is very important and effective.

Geo-fencing

A newer marketing strategy that can be beneficial is known as Geo-fencing, which targets customers based on their physical locations. Your business can make offers that will naturally push consumers to purchase your product based on knowing where they are and what they are interested in. This type of technology can help draw a customer in before your competitors are able to.

Create an Effective Landing Page

The first thing consumers see when they are introduced to your company is your landing page. That’s why it is important that this page is high quality and well-designed. The page will make or break whether or not someone will become a customer. Some helpful tips on how to create an effective landing page include hiring a professional to design the page, making sure the page has all the information you want the user to know about your business, and including bold visuals and buttons. 

Using these nine digital marketing tips will certainly improve your business’ online presence. These valuable strategies are a great first step towards taking your brand to the next level. 

Looking for more digital marketing strategies for your company?

We at eMojo Digital Solutions have a team of experienced professionals who are well-versed in digital marketing. We have a wide range of services including Search Engine Optimization (SEO), Paid Campaign Management (PPC), Social Media Management, and Web Development. You can be sure to trust our data-driven and KPI-oriented marketing approach. Feel free to contact us to learn more information. 

References

https://www.bluefountainmedia.com/blog/top-tips-for-digital-advertising 

http://www.entrepreneur.com/growing-a-business/5-digital-advertising-tips-that-you-need-to-know/361219 

If you have a business, no matter the size, you will want to use social media marketing to promote it. Social media is an effective and simple marketing strategy and is becoming more prevalent as the digital world grows. Younger generations are using social media at increasingly high rates and are the future of consumerism, making it crucial for businesses to build their social media presences. Here are 11 benefits of using social media marketing for your business. 

1. Increase Brand Recognition

Social media provides you with the platform to reach a wider range of consumers, which helps your brand be better recognized. Increasing brand recognition on social media is simpler than it sounds. Start by creating social media accounts for your business, having people connected to your business like and share your profile, and setting aside a few hours per week to focus on social media. Consumers are more inclined to buy from a brand or use a business’ service if they have heard of the company.  

2. Improve Customer Support

Social media marketing is also helpfh2 for strengthening your business’ customer support. When customers are pleased with your brand, they can talk about it on social media and recommend it to others. It also provides a platform to communicate with customers in a personal way through direct messaging or responding to comments. Your business can also get feedback through social media by using A/B testing. This means that you post two pieces of content that are similar and look at which one was more successfh2, and try creating posts more similar to that one in the future.

3. Save Money

A key difference between social media marketing and outbound marketing is affordability. Marketing on social media is pretty much free, so your business will have more money to save for other expenses. If you find that you have the budget for it, there are ways to spend small amounts of money on social media that will turn a high profit, such as working with influencers or buying ads on social media platforms.

4. Search Engine Optimization 

Search engine optimization (SEO) is essential for increasing traffic to your website. If your website appears higher on the search page, more consumers will see and click on it. It is statistically proven that using social media marketing enhances businesses’ search engine rankings. To improve your SEO, try creating content on social media that includes keywords related to your business and share posts that will get a lot of likes and interactions. 

5. Obtain Marketplace Insights

Social media allows you to examine your audience’s responses to your products and services, which can help you better understand your customer base. For example, Facebook and Twitter allow you to see which of your posts reached the largest audience. By tracking the activity on your profiles, you can get your customers’ honest opinions on your products. Understanding what type of content your fh2lowers respond best to will h2timately help you understand your business better. 

6. Connect With Your Audience

Social media marketing is a great way to connect with and target a specific audience. You can join conversations related to your business to insert yourself in a community that cares about your brand’s mission or services. For example, try creating your own version of a poph2ar meme or starting a thread on Twitter. Paying attention to what your target audience cares about is necessary to better connect with consumers. 

7. Increase Website Traffic

An important aspect of business growth is increasing the number of people who visit your webpage. If more people click on your page, more people will buy your products or services. Social media will help expand your customer base and diversify your audience. This is important because you can gain a unique set of opinions from a variety of people about your brand.

8. Higher Conversion Rates 

It is statistically proven that the use of social media marketing not only increases conversion rates but actually does so more effectively than other types of marketing. Using social media makes an impact on potential customers, and they will begin to trust your business more, get to know the brand, and be reminded of you when they see your posts. In turn, it is more likely that they will buy your product or service when they need it or recommend you to a friend, increasing your conversion rates.

9. Become a Leader in Your Field

Marketing on social media can help you become a stronger leader in your field. To become recognized as an expert in your area, make sure your social media posts are high quality and well thought out. Building a larger fh2lowing on social media will increase your credibility, and other businesses will think of you as a prevalent force in your industry.

10.Go Viral

A great thing about social media is that anyone can go viral, since any user is able to see your posts. Going viral woh2d greatly increase your fh2lowing and help grow your business. To increase the likelihood of going viral, use hashtags. Hashtags help your posts get recognized and will direct people from their social media timelines to your business’ profile and then to your website.

11. Keep Customers Updated

Social media marketing also helps keep your customers informed about your business. You can let them know about products or services being launched or future events. For example, if you announce an event on social media, customers will see it and spread the word. You want your customers to be aware of what is new about your brand, which will increase interest and keep consumers engaged. 

In summary, marketing on social media provides endless growth opportunities for your brand. It is simple, has concrete resh2ts, and is widely accessible. If you want your business to thrive, keep posting!

Need a social media marketing manager for your business?

We at eMojo Digital Solutions have experts in social media management who will be happy to help. We also specialize in Search Engine Optimization (SEO), Paid Campaign Management (PPC), Web Development, and more. You can count on eMojo to help you expand your business. Please contact us for more information or inquiries. 

eMojo, a Manhattan SEO Agency, is the perfect fit for generating demand via SEO for your business.

You might be aware of it; search engine optimization (SEO) is one of the most important digital marketing strategies you could have. 

Exactly, But Why?

The reason being, SEO can help your business grow by ranking higher in Google and other search engines. 

But what’s next to execute when it comes to growing business digitally? 

Look no further…

Manhattan-based SEO agency eMojo, with over 10 years of experienced SEO experts, provides effective SEO (search engine optimization) services that help our client’s businesses to maximize their online visibility and get more leads and potential customers. 

Our process includes analyzing your current website, competitor research, keyword research, on-site optimization, and offsite link-building strategies. With our proven SEO methods, we can rank your business at the top of Google for competitive keywords within 3 months!

What Are the Focusing Aspects of Our Result Driven SEO Strategy?

When implementing a search engine optimization strategy, we highlight the following aspects to improve the SEO of your page:

Keyword Research

At eMojo-digital, we select keywords that best suit your business and position them in search engines. 

Taking that selection into account, we will design an SEO and content strategy to optimize your company page based on them. And with these improvements, get your company to appear in the first Google search results every time users use these terms in their queries.

On-page SEO Optimization 

On-page SEO refers to the optimization done on a web page to improve its positioning in Google. 

The aim is for the search engine to find your website easily, understand the content, and appear in its results for related queries.

Local SEO

Through the Google My Business platform and other local directories, we will help you boost your business locally and, above all, optimize the web positioning of your page in your municipality. 

Our experts will be in charge of registering your business with all the necessary information on these platforms. Thanks to this, Google will give you preference when a user near the area of ​​your company makes queries in the search engine related to the activity of the same.

Audit

We use the best tools and all our experience to carry out an exhaustive on-page and off-page SEO analysis to detect and solve the problems that prevent your website from positioning.

SEO Results Report

Finally, every web ranking strategy is accompanied by an SEO results report. 

At eMojo-digital, we will show you the evolution of the positioning of the terms that we have previously selected, the status of your page, and its situation compared to the competition. 

To do this, you will only have to hire our customized web services to know your page’s performance.

Moreover, we constantly analyze the results to optimize and introduce improvements to continue growing organically.

Content Planning

We define your website’s sitemap to improve internal linking and help users and search engines better understand the content.

Why Should You Hire eMojo as Your SEO Agency?

We have an excellent team of professional SEO specialists who can help you rank high in search engine results pages. In addition, our company has the technical expertise and creativity to turn your dreams into reality, a place where content flows seamlessly across all screens.

Why eMojo?

• 100% white hat methods– no blackhat techniques are used for ranking sites in the search engine rankings. 
• eMojo-digital has been in business for over ten years.  We know the ins and outs of SEO, meaning we can get your site ranking without using any risky techniques detected by Google or penalized by other search engines.
• We have a full staff of talented and experienced SEO professionals committed to delivering success for every client.
• We provide monthly reports on your site progress, including rankings changes, backlink gains or losses, and other important metrics.

How Long Does SEO Take?

We know that SEO is a process, and it can take time. Usually, It needs at least six months for the effects of an optimization campaign to be felt, so don’t expect quick results. 

Each SEO campaign is different, and it will depend on many factors. However, an SEO company can help you determine what your goals are for the project and how to achieve them with their services.

We believe, with the right strategy and execution on your behalf, we can help you improve your SEO ranking. 

You can Let us know what type of assistance you are looking for by contacting our team directly by clicking the following FREE QUOTE NOW button to get an estimate of how much it will cost to optimize your site. 

eMojo-digital will be happy to share details about their process with clients who would like more information before deciding.

Frequently Asked Questions – SEO Agency in Manhattan

How are the technical optimizations of your website essential to your SEO?

No need to have a beautiful site if it is not visible to Internet users. When we work on the SEO of your site, the technical aspect is an essential part of our process.

Structure, meta’s, internal mesh, are just a few examples of the many elements that your Traffic Manager will audit and optimize with you, so that technique is no longer a brake on your progress but an ally of your ascent on the SEO channel.

Why set up a content strategy for your SEO?

The content on your website is one of the most influential factors for search engines like Google.

Have you often heard “Content is King”? Indeed, the content is one of the elements that will determine the legitimacy of a website in the eyes of Google. The content you distribute will allow search engines to identify the credibility of a site in its field.

How can boosting the popularity of your site influence your SEO?

One of the pillars of SEO lies in the net linking strategy adopted.

We cannot talk about SEO without talking about links. If the terms “backlinks, anchoring, nofollow, trust rating” or even “Google Penguin” are not familiar to you, it is because the linked part of your site must be taken over.

A successful site cannot do without an intelligent and subtly measured link strategy. More than a question of quantity, quality is king here. Your SEO project manager will be able to support you in the work of net linking your site so that you can benefit from coherent and efficient web positioning.

Get in touch with eMojo for SEO service in manhattan

eMojo, an SEO agency in Manhattan, is located at 115 W 18th St, New York, NY.

Have you ever been curious about how your favorite YouTube videos got so many views? Well, it turns out YouTube has a special procedure for counting views that you may not be aware of. As the platform has gotten more prevalent, the way they measure a view has changed. YouTube defines a view as a purposeful play of a video by a user. In the earlier days, content creators abused this in the hopes that they would get YouTube famous. Video owners were able to gain views by just refreshing the page and viewing it themselves over and over again. YouTube quickly realized that it was easy for anyone to cheat the system and get the fame they didn’t deserve. So, the company decided to crack down on suspicious activity by creating a new method of legitimizing views. 

YouTube’s New Strategy for Legitimizing Views

In an effort to make it more difficult for creators to drive up the view count on their own videos, YouTube created what is known as a “view tipping point.” When a video has fewer than 300 views, the view count is insignificant, so YouTube doesn’t need to regulate these videos. Once the video receives 301 views, however, it is able to be monetized and moved to YouTube’s front page. The company discovered that they would have to inspect the views once a video reaches this number, which is why many videos will pause at 301 views until the inspection process is complete. YouTube considers a view to be illegitimate if there are a lot of views from one user (more than 4 or 5), a spambot or malware virus is being used, or the video is set to auto-play when embedded in a website. YouTube specifically prohibits users from buying views from third party websites, which is another common way to hack the algorithm. YouTube has the authority to take a video down if they suspect fraudulent activity, so be careful when you are trying to get YouTube famous!

The Benefits and Complications of YouTube Advertising

 Youtube is becoming more and more popular every year, making it ideal for companies to advertise on their platform. Many smaller brands and businesses have gained recognition through YouTube. Since YouTube puts videos with the most views on the front page, any video can become popular, and it is an excellent opportunity for businesses and influencers to gain traction. YouTube advertising is also financially beneficial for businesses with a small advertising budget because so many videos are monetized – as many as 2 billion videos per week. However, it becomes tricky when fraudulent views negatively affect advertisements. YouTube advertisers do not simply pay per view – the monetary value of an advertisement is measured by impression. A viewer needs to either click on the ad or watch more than 30 seconds of it (or the entire ad if under 30 seconds). Thus, fraudulent views are detrimental for the video owner, the advertiser, and YouTube, because they all make less money when the views appear to be higher than they are. So the next time you’re wondering why your video freezes at 301 views, keep in mind that YouTube is trying to maintain an honest and supportive environment for creators, advertisers, growing businesses, and the company itself.

Looking for a Digital Performance Agency for your company?

Look no further! eMojo is here to help you with all your digital marketing needs. We specialize in Search Engine Optimization (SEO), Paid Campaign Management (PPC), Social Media and Web Development, and more. Our experts will help you grow your company, guaranteed. For more information, please contact us and we will answer any questions you have. 

The internet has made it easier than ever to find the perfect product. Although, with so many options, how can you identify which one is best for you? That’s where an e-Commerce SEO-optimized site comes in!

To increase the exposure of your eCommerce store, you need a robust SEO approach. Some factors contribute to search engine optimization (e.g., keywords, meta tags, page content). Small businesses and new entrepreneurs may find it difficult to know where to start.

With these 10 quick tips, your eCommerce store will be on its way to success and ranking higher than ever before.

What Is eCommerce SEO?

eCommerce SEO is the process of boosting search engine presence. Four main components can have an impact on your eCommerce store SEO:

• Onsite optimization
• Keyword research
• Link building and social media marketing
• Offsite SEO (referring to the rest of your website)

eCommerce stores need to know how each one can help them reach their goals.

11 Proven Ways to Improve eCommerce Store SEO

1. Make the Mobile Experience Smooth

Mobile user experience is an important factor to consider when it comes to eCommerce store SEO.

Statistically, 80% of all online searches are done on mobile devices, so if your site isn’t optimized for mobile and doesn’t load quickly or offer the same experience on desktop computers, then you’re missing out!

The first step in making sure your website has an optimal user experience from any device would be checking how fast pages are loading with Google PageSpeed Insights.

2. Efficient Keyword Research and Set-Up

This is selecting keywords relevant to your product and then using them in content, titles, headings, tags, meta descriptions, etc.

It is important to understand that not all keywords are created equal.

Some suggestion on setting up appropriate keywords:

• A strong strategy for selecting keyword phrases is to blend the most popular search queries and optimized terms.
• It’s also a good idea to utilize keyword phrases that are less common and specific, as long as they’re not too obscure.
• This makes eCommerce store SEO different from other forms of advertising: you are appealing to potential customers rather than selling a product directly to the person.

3. Optimize Title Tags & Meta Descriptions for Targeted Audience

Title Tags 

Include a short and concise title that is descriptive of your page. This will help search engines identify what the content on the webpage relates to, as well as helping people find it when they are searching for something specific.

It’s also important not to use any symbols or capital letters in this section because web crawlers can misinterpret these – so stick with lowercase lettering only!

Meta Description

It should be about 155-160 characters long and provide a detailed description of the web page’s content, telling search engines what the web page is about.

When writing your meta description, it’s essential to include keywords related to your content because It can assist you in achieving a higher Google ranking.

4. Optimize Your Product Images

Your eCommerce store’s product images are your storefront. They’re the first thing that potential customers will see when they’re browsing your site.

Product images are the first chance you have to convince potential customers that they want to buy your product, and visuals can account for up to 95% of a purchase decision.

Product image optimization includes:

• Make sure your product images are relevant to the goods you’re selling so that people can easily find them.
• Reduce your product image size to optimize and using keyword-rich titles, descriptions, and ALT text to help web crawlers identify what is in the image.
• Use high-quality product images to enhance your website’s SEO.
• Take a variety of images, including closeups and action shots.

5. Optimize Your Site URL for Search Engines Crawls

The URL of your store is more crucial for SEO than it may seem to be. It’s important to have a clear URL so that your audience can quickly find the content they are looking for on your site.

URLs like “productname” or “category” will not help you rank well in Google SERP because the page does not provide enough information to satisfy a user’s search query.

Here are some tips to help you optimize your e-commerce store’s URL:

• Create a clean and short URL to help your visitors in finding the content they are looking for.
• Use relevant keywords in the page’s title so that search engine crawlers can easily identify what is being talked about on this page.
• Optimize your URLs by making them specific to the topic you’re writing about while keeping them as short and readable as possible.
• Use keywords related to your store in the URL of each page you publish on your site, but don’t go overboard with keyword stuffing.
• Your URLs should be readable by both humans and search engine crawlers.

6. Avoid Duplicate Content

When it comes to eCommerce website SEO, duplicate content can be a serious detriment. Since search engine crawlers are less likely to rank a page that they’ve seen before.

• Create fresh content so that each post is unique and filled with new information.
• Avoid copying or scraping from other websites, including your own; this can lead to duplicate content issues in the future if you update the copied material on one site.
• Creating a fresh and quality product description is a great way to increase your SEO rankings and attract more customers with high conversion rates who will come back for more of what you offer.

7. Write Compelling Product Descriptions

A well-written description can improve conversion rates by making it easier for searchers to see what you offer and convincing potential buyers to buy.

It increases the chances that visitors will discover your products on search engine results pages.

Some of the proven tips for creating converting product description are:

• Product descriptions should answer questions like “What is the product?” and “Why would I want this?“
• The product description should be a mix of short and long sentences.
• It is important to include key features, the benefits it provides, where it’s made, what colors are available (if applicable), dimensions/sizes, how much weight the item weighs if relevant, return policy information including details on any time frames or requirements for how to measure and how many people it can accommodate (if applicable).
• Provide a clear description of your products by including keywords that define what customer you are targeting, e.g., fashionista, sports fan, and pet owner.
• Make sure that the product description doesn’t make a similarity with the content on the page.
• If you have an inactive product, include a message informing customers of its status such as “Discontinued” or “Currently out of stock“.
• Include a call to action like “Check Availability” or “Shop Now“.

8. Use Rich Snippets

If you don’t have rich snippets on your eCommerce store, you’re missing out on customers.

Rich snippets are a way of connecting your e-commerce store with Google to provide more information about products, services, and brands in search results.

This includes things such as star ratings, product availability, and pricing.

You can also include the price based on location or how other customers have reviewed items.

9. De-Index Thin Content Pages

eCommerce SEO aims to attract customers and make them want to linger on your site, so they are more prone to purchase something from your store.

If you have content that is not keyword-rich, don’t waste time and space given to your eCommerce site by including it.

Thin content pages will confuse search engines and human visitors alike.

10. Avoid Broken Links

Keep your site organized and free of broken links.

When a visitor clicks on a URL and goes to another page that is redirected back to the eCommerce store because the URL that didn’t match up with where they wanted to be will likely not come back.

Suppose you have an old or outdated website. In that case, it may contain many broken links within its content, severely impacting SEO ranking for future visitors trying to find pages through search engines.

Doing these things should help improve eCommerce SEO stores’ visibility online and drive more revenue into their business as well!

11. Create ‘Best of’ Guides for Top Product Categories

You could save your readers hours by compiling “best-of” guides for them. This way, they can focus on the research stage and provide their top product recommendations to get them started!

These guides may be organized as a product guide, buyer’s guide, or best brand list.

When putting together these lists, you should include products relevant to your target audience and complement each other well.

This will help boost search engine rankings for specific keywords and provide an opportunity to cross-promote products with one another, leading to increased conversion rates for eCommerce stores as well!

This tactic can be used on social media sites like Pinterest by creating boards with pictures of each item from within that category.

Frequently Asked Questions About eCommerce Store SEO

Is SEO Worth It for eCommerce?

Yes, since it can enhance your SERP results for your eCommerce store.

When people do a Google or Bing search and find you on page one of the SERPs (search engine result pages), they are more likely to click through to visit your site, increasing traffic and sales for your business.

How Can I Improve My SEO Fast?

Hire a professional eCommerce SEO specialist to help you.

SEO isn’t easy, but many things can be done, like optimizing your images and creating a readable copy. It takes time and patience to rank higher on search engine result pages with SEO; however, it well worth the wait.

How Can I Improve My Product Page?

Start with the basics: using a large, clear, and attractive image of your product. Put together compelling copy that tells people what to expect why they buy your item.

Add keywords in the title and the description tags, so you get found by Google’s search algorithm while optimizing images for high-quality SEO ranking on all other sites like eBay or Amazon.

Remember, it’s time to get creative! The most successful eCommerce stores are the ones that stand out and do things differently than competitors, so use your creativity to come up with campaigns or offers which will set you apart from other online shops.

Bottom Line – SEO tips for eCommerce store

The more you know about how people search for products online, the better equipped you are to improve your E-commerce store SEO.

These 11 proven ways will help you get started on ensuring that every customer who visits your site finds what they’re looking for and then some.

If you are still unsure you can improve your eCommerce site SEO, eMojo digital can help you and offer expert consultation.

Their SEO professional will review everything from your title tags to the images on your website to maximize the visibility in SERPs.

Building a Scalable Business Model to Quickly Gain Customers

You have a startup, and it has one mission.

No, it is not to be the next billion-dollar business.

No, it is not to change the world.

No, it is not to earn more venture capital.

You might be the next billion-dollar startup in time, and you might make a big difference in the world. You also will probably raise some more capital. But that will all come in time.

Your startup’s mission right now is to find the perfect scalable business model.

During your search for creating the best scalable business model, all you need to do is find the correct marketing channels. That’s all…really.

Look, it’s easier said, than done, and what works for you today might not work tomorrow but hear me out.

It wasn’t that long ago that marketing professionals were doing things like using MySpace for their social media, posting daily blog articles, and sharing QR codes to promote their companies. These really don’t work well now, but for a while they did, and many companies found success in doing these things. But they are all marketing channels, and you should use these channels, too…though maybe not these specific one.

Here’s the deal: If you want more customers, you should understand all of the available marketing channels that you might use. Not only this, but you must understand why these channels work.

As we move through this article, I’m going to give you eight different marketing channels that I think you can use to not only improve your marketing, but to pull in your first 1,000 customers with ease.

Ready? Let’s go.

What Are All of the Available Marketing Channels? What are Examples of Them?

Let’s start easy. The goal of marketing your business is to learn what marketing channels are going to be best for your company.

To do this, you need to track sales from every marketing channel that you try. This lets you estimate your ROI, or the return on investment, or your ROAS, or return on ad spend.
Once you know these, you will have a clear picture of what works for you and what doesn’t.

Some marketing channels are easier to track than others, but you can also estimate these, which also will give you a good overview of where you stand. It doesn’t really matter how you measure all of this, but you do have to understand it.

Now, without further ado, here are the eight marketing channels that I’m going to discuss here:

1. Business Development and Partnerships
2. Content Marketing
3. Paid Advertisements
4. Email Marketing
5. Search Engine Optimization (SEO)
6. Community Marketing
7. Social Media
8. Virality and Network Effects

But first…a word of caution. By using these methods, you should expect a huge amount of growth with your business. All of these vary, and again, some might work better for you than others. You must test them out.

Business Development and Partnerships

What does “business development” mean? It’s honestly kind of ambiguous. Some people think that it is the same as sales, and others say that any type of partnership in business can be business development.

Here’s what I think it is: It’s the process of creating long-term value for your business by working with anyone in your chosen market. This, of course, includes other companies, media outlets, and influencers.

The main focus of this channel is on the exchange of values through these partnerships. This channel also includes partnering with influencers and affiliates.

The goal of every partnership you create is to gain value over the long-haul. This should not just be a one-and-done situation. Yes, you might earn some cash from your first try here, but you will get a lot more ROI as you find new opportunities within each partnership.

Though this is all good, keep in mind that this often is a slower process, and you probably won’t get an immediate result. And, you should remember that this might not actually include monetary compensation. What??

Here’s why: This relationship is going to change when money exchanges hands. Furthermore, there are going to be certain expectations your partner has about this, which could, of course, change by the industry.

Many partners will, for instance, promote your blog article for free. Others, however, will expect payment before the promotion is done. In another scenario, the same person who will freely promote your blog might want payment for promoting a product.

Here are some strategies that you can use when developing these partnerships:

• Find companies that are similar to yours and offer a /service as an add-on
• Find a large company that has app directories or marketplaces. Integrate your tools with theirs, and then submit your app to the directory. Examples of these include Zendesk, Intercom, and Shopify.
• Create a bundle of your products for conferences and news sites

Next week- Content Marketing and Paid Advertisements!

Using Digital Platforms and Growth Strategies to Effectively Reach Consumers

As society evolves, businesses must evolve as well. The virtual world is growing at an exponential rate, and everyone and everything is connected through the use of the internet. This means that businesses must adapt their marketing strategies, so their platform is easier to interact with. Digital marketing is a necessary component of success for businesses in today’s world. As the youth of the world moves closer to social media platforms, businesses must do the same. Businesses must promote themselves on the internet, whether that be on social media, search engines, e-mail, or other parts of the digital world. Digital marketing is the best way to reach consumers due to the ever-growing world of technology.

What Are The Different Components of Digital Marketing?

Digital marketing is a very broad term. Its main purpose is to market for companies using the internet and online-based technologies to promote a product or service. These companies can be promoted on platforms such as social media, websites, videos, SEO, and many more. These components exist for the sole purpose of promoting, connecting, and informing the consumer of the product. SEO is a huge part of digital marketing. They are used to boost the rankings on online searches.

This will bring a website to the top of a search engine which inevitably gives it more consumer traffic and views. It is also very important for a company to have a fast, clear website. If a company’s website is slow or confusing, many consumers will automatically leave and try another source. Digital marketing is a very effective way to reach the consumer, but it has to be done right. With social media, digital marketing has become huge. With about 2.3 billion people using social media, companies can interact with the consumer up close and discover their opinions and trends.

Digital marketing allows companies to get a first-hand response from the consumer. It allows them to see how and what the current trends are. Also, digital marketing is a very effective way to reach a specific consumer group. With the many components of digital marketing, it has never been easier to reach the consumer market.

Why do Companies Need a Digital Marketing Agency?

It can be very difficult for companies, especially startups,  to enter the digital marketing world successfully. Digital marketing is a complex idea filled with many smaller components that are equally as complex, and to understand digital marketing you have to understand the smaller components.

It can be very beneficial to smaller or startup companies to hire digital marketing agencies, so they can put their focus on their product and how they will create revenue. With a digital marketing agency, you are getting people who have a deep understanding of the digital world. You are hiring a group of people who will have the skills to optimize the consumer traffic your website and your company will receive.

When you are a young company you are most likely going to have a lot to do, but you might have a small workforce to complete these tasks. Oftentimes companies put off entering the digital world when they are small, but this can be detrimental to the success of their companies.  In today’s society, it is essential to connect with the consumer on digital platforms, and when you hire a digital marketing agency you are guaranteeing the success of your online platform.

Content Marketing: How to Promote Web Traffic

Let’s move on to the second marketing channel you can use: content marketing. When is the last time you read an article, heard a podcast, or watched a video online? It was probably pretty recently. Content marketing includes all these things.

When you do this correctly, the right content can do the following:

• Build up your email list
• Educate the market
• Build your brand
• Gain publicity
• Create relationships
• And so much more…

Think about people like Paul Graham, James Currier, and Mark Suster. All of them are well known for their blogs. This is content marketing in action.

Another benefit of this is that you will always have content available. Once you put money into an ad, for example, that’s all you get. But your content can bring in customers for several years to come.

The caveat here is that content marketing usually required the knowledge of another channel if you want to find success. So, this, too, is a slower way to bring in customers…unless you have an extremely solid promotion system available to you.

To get traffic to your content, you can use social media or SEO, which we will talk about in a bit, or email marketing. You can also get traffic by using ads, premium content, or other articles.

Here are some strategies that you can use to improve your content marketing:

• If you want to find content that is almost guaranteed to go viral, check out Reddit for your topic. You will find articles with a ton of comments and upvotes. Look for those that have at least 100, and then write a similar topic for your blog, making sure to put your own voice into it. Then, you can promote it.
• There are two types of content that get a lot of traffic and links. They are opinionated journalism and research-backed articles. You can also get some surveys going, and you can use websites like Pollfish to find this. See? Easy.
• Go to Google and search for “best X blogs” or “top X blogs,” using your industry as X. Then, get in contact with these bloggers and offer to pay them for a review of your product. You might end up spending a couple of hundred dollars, but it could be extremely lucrative over time.

Pay-Per-Click (PPC) and Paid Advertising: Increase Your Window of Exposure

When the internet first started, and people began to use it for marketing, it was very interesting to see how the same methods were used many years before.

What do I mean? Take influencer marketing, for instance. Celebrities have been endorsing products since the 1760s. Content marketing has been used for many years, too. Ben Franklin, for example, published “Poor Richard’s Almanack” in the 1730s. Email marketing isn’t that different, either, considering mail order catalogues have been sent to potential customers since 1498.

People use these methods, and they continue to use them because they work. Even things like radio ads, television commercials, and billboards still have a place in the market. According to recent studies, out-of-home advertising hit a new high of $8 billion by the end of 2018.

Shocking, right?

There are several mediums that are part of paid advertising, and they are both online and offline. The offline ads that you might consider are radio ads, magazine ads, television ads, newspaper ads, bus ads, and billboards.

Online ads, which are also called pay-per-click, or PPC ads, include:

• Display ads (also known as banner ads, which you can see on websites)
• Email ads (ads that you see when you use email, including Gmail)
• Social media ads (ads you can see when using sites like Twitter, Facebook, Reddit, LinkedIn, YouTube, and other sites)
• Media ads (ads and product placement that you see in movies, video games, or other media)
• Newsletter ads (ads that come in email newsletters)
• Search engine ads (ads that you see on Bing, Google, or other search engines)

The big benefit of paid advertising like this is that it is very easy to do…but, you must have the budget for it. That being said, it is a great way to test your message, get feedback from others, and quickly repeat what works. The downside, however, is that as quickly as an ad can work, it stops very quickly.

Basically, there is a short window of exposure when you use this type of marketing channel. They go up and go down very quickly. Other marketing channels can stay up as long as you want them to, but paid advertising just doesn’t.

As your ad spending rises, it can become more expensive and more difficult to keep track of. This can also cause issues such as the inability to see underlying issues. On top of this, you rarely can build up a relationship with your customers.

This type of marketing channel works great for things like impulse buys or for products that offer a quick value for the customer. For startups, however, most of you want to look at this as a secondary option to methods such as content marketing. The exception to this is for eCommerce products, as paid ads are often the first measurable marketing channel that you can use.

Strategies to Consider when Using Paid Advertising

1. Media that is done outside of the home often doesn’t sell every available advertising spot. If these spots are not sold, it’s lost money. This is a great window of opportunity for you, as you can negotiate a lower cost for the ad space. For instance, you might normally pay $10,000 for a billboard ad, but if there is nothing up there, you might get it for several thousands of dollars less.
2. You also might want to create a single keyword ad group or SKAG. Basically, you run ads to a specific landing page on a specific topic, which optimizes the landing page for SEO purposes. This lets you keep getting traffic, even after ads are turned off, and then create a message to improve conversion rate.
3. Also, think about creating a normal social media post, and then work with influencers to promote that post. Once that happens, you should then promote the post with an ad so that you can fully leverage the social proof from the promotion that the influencer did. You can look online to learn more about working with influencers, and how to edit and create Facebook ads.

Next week- Email Marketing and Search Engine Optimization!

Email Marketing: Personalized Value, Delivered Right to the Customer’s Door

Now, let’s move on to email marketing. This is the marketing channel that typically is said to have the highest ROI for companies, but don’t let that push you into running out and spending a lot of cash on it.

First, there are a lot of benefits to email marketing. You can use it to bring in new customers, of course, but you can also use it to create referrals, engage your customers, upsell, and even retain customers.

Since messages from your company are mixed up among emails from family and friends, this means that it is a personal connection. However, if done incorrectly, it can also cause anger, bring damage to your brand, and even decrease deliverability rates for future emails.

You also want to keep in mind that it can be difficult to get an email list that is large enough to bring in new customers. Alone, email marketing won’t help you grow unless you have another type of mechanism in place.

It is possible, of course, to start by emailing a couple of friends. Well-known newsletters, such as Startup Digest, Product Hunt, and The Hustle, all started by using this method. Now, they all have thousands, perhaps millions, of people reading these.

Generally, marketers will pair their email marketing efforts with content marketing or SEO in order to build up their lists.

Here are some strategies that you can use if you want to start using email marketing:

1. An email will tell your customers about the value that they will get when they purchase your product or service. Can you make an estimation on the time saved or money earned by using your service or product?
2. Consider building your list by creating a giveaway. To do this, all you have to do is choose a product or service to give away, make sure people know about the giveaway, and then ask for their email address. You can get hundreds or thousands of email addresses if you use this method.
3. Advertise on similar newsletters that compliment your service or product. Chances are that if a person subscribes to one newsletter, they would like to subscribe to a similar one. Alternatively, you can shout out another newsletter in your own newsletter, and they can do the same for you.

Search Engine Optimization (SEO): Ranking Higher to Gain Visibility

When you have a question about something, what do you do? How do you find the answer?

If you are like most people, you will turn to a search engine like Google:

• Are you looking for help to change the oil in your car? You might search YouTube for a video.
• Do you want to know how much it costs to get SEO services? You probably will go directly to Google and type that into the search bar.
• Searching for a book on a certain topic or from a certain author? You might go right to Amazon to find it.

This marketing channel also includes search engines like Yahoo and Bing, but most SEO consultants and agencies generally focus on Google just because it brings in the most traffic. Of course, it also includes niche search engines like YouTube and Amazon.

Though you have probably heard great things about SEO, you should keep in mind that it can take time before you see results.

3 Actionable Tactics to Quickly Optimize SEO

• Do research on keywords in order to find those that are high volume and low difficulty
• Create content on that topic which will both benefit Google and your customers
• Get links from authoritative sites to create an authoritative article on the chosen topic

Doing research on keywords can help you learn how often people are searching for a specific phrase. It also will tell you how competitive that keyword is. Fortunately, there is an easy way to find keywords that are low difficulty and high volume. Here’s a summary of what you should do:

1. Search for your keyword or topic on Google
2. Take the first three to five articles that you find
3. Put these articles into an SEO tool that allows you to find which keywords the page is ranking with.
4. Sort your keywords by volume
5. Take out any keywords that are not in the top 20 spots. Also, you should take out any keyword that has a high difficulty score.

When you do keyword research, it’s important to understand the intent of the person when searching for a specific phrase. This can tell you how long it could take in order to make a sale.

Let’s look at this: If a person is searching Google for “What is copywriting,” it is probably just because they want some basic information on it. However, if a person looks up the term “copywriting services in Los Angeles,” they are likely looking for a specific agency that they can work with.

Once you do this, you can then create content that is in-depth and able to answer questions about the topic that people might have. To do this, you often need to source your ideas from other content. For example, you might do this:

1. Go to your customer list and see what questions are popping up.
2. Go to Quora and search your topic for questions
3. Go to Reddit and do the same but look for articles that have a lot of comments and upvotes
4. Go to Facebook, look at groups, and see what questions are being posted
5. Go to Slack and Discord groups, and again, see what questions people have

When this is done, you should share everything you have learned on this topic in an article ranging from 1500 to 3000 words.

Now that you have some content, you must add some authoritative links.

Why is this so important? It’s because it will help you improve your SEO. Why is this important? Let’s look at it like this:

When you write a paper, like a research paper, how are you sure that the information is actually correct? You know because you cite sources. People do this on the internet, too, by linking to different pages.

Google, for example, puts pages with the most relevant information to a search high on the results page. This is why it’s important for you to have good content. You always want to aim to have your pages high on the results list because that’s how you will get traffic.

Here are some SEO strategies that you should consider when using this marketing channel:

1. After you do some research, you can create landing pages that will compare your page to your competitor’s pages. Your potential customers will certainly want to know how your products are different from others. In fact, this is one of the most common questions a consumer will ask before they buy a product. A page like this will allow you to fully educate your customers and then add your voice to the existing conversation.
2. Create a survey using an online tool. Then, write an article that promotes this with your research. It is well-known that articles backed by research get more links and traffic than those that don’t.
3. You can easily find keywords that are easy-to-rank by taking a look at the content of your competitors. Put your competitor’s pages into an SEO tool, which are available online, and then filter out any that have a low score. You can also search for a broader keyword, too. Then, organize your list by traffic. This will give you quick and fast ranking results.

Next week- Community Marketing and Social Media!