What would you say if we told you that you could get an additional market exposure from 7%-5% of the billions of internet users? When dealing with site promotion, most of us are used to thinking in “Google” terms, but other search engines can prove to be effective in our online marketing process. If you haven’t heard of site promotion using Bing, please join us for a five-minute read. While most business owners and site promoters usually rely on Google for promoting and marketing, we are pleased to state some of the other marketing alternatives. Enter Bing, a search engine considered somewhat anonymous but had gained traction in the last few years. That same engine, Bing, came second only to Google in 2017.

How many people use Bing Worldwide?

According to data published in 2017, about 7.25% of desktop internet users search the web using Bing, along with 0.85% using Bing on mobile phones. These percentages may not impress you, but keep in mind that these are upwards of 7% out of several billions of internet users.
Thus, we realize that you can produce significant exposure while using Bing. Still, at the same time, we would also like to state that marketing with this engine is primarily effective for target audiences abroad. If you wish to promote and market your business in Israel, Google will be the better choice. On the other hand, Google has a saturated and competitive advertisement scene.

Bing – marketing and advertising with very little competition

No matter what in your business nowadays, whatever your occupation is, you will most definitely encounter competition on Google. Almost all business owners advertise using this platform. Whether it’s paid or organic promotion online using search engine optimization, people put most of their eggs in the Google basket .Advertising mostly on Google leads and creates substantial business competition. Therefore, even if you have a very niche line of work, you will probably face some degree of competition in the vast ocean of marketing that is Google. Thus, Bing site promotion may be a golden opportunity for you to find an advertisement venue with less competition.

Got a Google penalty? Good thing you have Bing

Generally speaking, if you ask most site promotion companies, they will tell you not to invest all of your marketing funds into one arena. On more than one occasion, Google comes up with updates that lead to a decline in websites search result ratings.

You wake up in the morning, used to appearing on Google’s first page on certain expressions, and suddenly your ratings have changed. It is also known that google uses the penalty system. Every once in a while, Google will deliberately lower the rating of various sites in the search engines. This usually happens because the site has broken one or more of Google’s rules.

Can we avoid Google’s penalties?

We should now point out that site promoters are not always privy to the rules made by Google. Sometimes these rules are a matter of trial and error and may result in a critical drop in site rating. When something like this happens, it is good to have some marketing backup, as a site promotion campaign on Bing.

To be precise, website promotion on Bing should not be the bulk of your marketing strategy. In practice, every site promoter will tell you to diversify your efforts among the social platforms, Google, and other search engines. For instance, did you know there are search engines exclusive for Russian speakers?

Where to put forth my marketing efforts?

Today’s marketing options are undoubtably endless, which may cause certain complexities. As a result, we need to pick and choose the marketing arenas into which we’ll invest our funds. 

It is essential to address how you are presented on the different marketing platforms when dealing with marketing arenas. Unlike the Google promotion, the Bing site promotion won’t focus its primary efforts on content. The content is considered an essential factor of the Bing search, but there are other significant factors such as video clips, flash videos (which Google may have trouble presenting), images, etc.

Emphasizing UX/UI – the Bing search results

In effect, the content presented by Bing’s search results seems more versatile than Google’s search results. This leads us to believe that Bing gives an emphasis not only to content but also to user experience on your website. If your UX/UI is in its highest and most accurate levels, and your site is interactive and interesting, you stand an excellent chance to end up high on Bing’s search results. If you are sold and now interested in marketing and promoting on Bing, the good news is that you need not reinvent the wheel.

Website promotion on Bing – similar tools to Google’s

Site promotion on Bing has many similarities to Google’s. Beyond the fact that the procedures for promotion are similar across the two platforms, so will the technological tools be. On Google, we have the “Google console,” and on Bing, we have the “webmaster tools.”

These tools help us understand the problems that occur on our website from time to time and understand the full picture for the page scans on our site. Moreover, the Bing console will allow you to check the search phrases by which the site is ranked. In addition, the Bing console will let you check the quality of your outside links that are directing traffic onto your website (your links array).

Similar promotion metrics between Google and Bing

As we’ve noticed, Bing and Google have pretty similar metrics for site promotion. This is because both platforms wish to maintain their quality and present the user with added value. However, there are certain differences between these search engines, along with all these similarities. 

For example, let us review synonyms or even “long-tail keywords.” While Google knows how to identify and connect generic and synonyms, Bing still has room for improvement.

Recognize Bing’s limitations

If you promote and market via Bing, please remember that Bing does not have the same capabilities as Google. However, site promotion on Bing can be very effective, especially if you are marketing goods or services to a target audience abroad. And if you decide to promote your website via Bing, we recommend enlisting the professional help of an SEO company.

Google is periodically updating to refine some features, renew others and improve the user’s experience. Search Engine Optimization (SEO) companies should be aware of these updates and implement them in their strategy during projects of digital marketing, organic promotion, Pay Per Click (PPC), and more. So let’s dive into it.
These updates made by Google occur every few months and directly effect and directly influence site promotion processes, digital marketing, and online advertising. SEO companies should be aware of these updates and include them in their strategy if they are to stay ahead of the competition. It is essential to keep up with these changes and constantly adapt.

Digital marketing companies should be up to speed on Google updates

It is important to make sure your site is totally compatible and visible on Google’s search results. Always remember that your appearance on search results may be affected by Google updates. SEO firms should always check the updates on Google to make sure their sites are current with the latest trends and leanings. SEO, or Search Engine Optimization, is the process of improving the visibility of an internet site or page on search engine results (without paying for sponsored promotion).

This goal can be achieved by varied techniques, including producing quality content for the site, building an array of links, and more. The “rules” for these actions sometimes change because of Google updates. Eventually, there are many reasons for an SEO company to always check the updates made by Google. Doing so will assure that their client’s businesses will always be up to speed on the most current Google trends and insights. Updating the clients on the latest changes to the search algorithm will also help inform them about expected changes in their business activities.

Business-wise, it is important to be ready for Google updates

The SEO company must inform the client If the Google update should, for any reason, negatively affect the function and productivity of their business. Digital marketing is a multifaced process consisting of ever-changing updates and conditions, but a professional SEO company should overcome these challenges.

As an SEO company, you must check Google updates to stay ahead of the game. In a way, Google updates are the most significant change in the search engine algorithm during the year. Therefore, if you want to one-up your competitors, keep up with Google updates and formulate plans on how they will affect your business.

You must check and confirm Google updates every few months

One of the most important steps an SEO firm can take is to review the Google updates every few months. Whether your business is small or large, the ever changing shift in Google’s update policies can directly affect your site rating on the search results. Never underestimate what Google can do with the update policy, for it is constantly evolving. You can check out the Google update history on the MOZ website.

Google updates can have 4 Major consequences:

• The updates can improve the rating of sites placed low (pages 2-3 and on) in the search results
• They can lower the placement of sites with high ratings and move them down the line.
• They can have no effect on your rating (which will probably not happen)
• They can lead to a penalty, a sanction made by Google, which will usually negatively affect your rating.

Be sure not to be surprised by Google updates

An SEO company should always check Google’s updates so that you won’t be caught off guard. These changes can be a blessing or a curse for the business, depending on the business strategy, the SEO company’s competitive ability, digital marketing processes, and more. Remember, sudden change in the algorithm can harm site traffic, conversion rates, revenues, etc.

What is Google looking for on sites engaging in digital marketing?

It seems that Google updates currently prefer quality content over quantity. The more content you have, the chances of a higher rating increase. This has not changed. However, along with the quantity, it is essential to keep the quality high as well.
You can make sure your site is compatible with mobile devices, including fast loading times. Then, if problems occur, you can fix them before the users get frustrated and leave the site. Remember, a high Bounce Rate negatively affects the site’s rating. If you want to know what else google updates is looking for from websites, Your SEO company could provide you with all the answers and the information you need.

The digital era in which we live allows every one of the business owners among us to enjoy a wide variety of possibilities for making and broadcasting commercials, unlike the not-so-distant past where commercials were mostly created and published by large commercial companies.

Different types of business commercials

Nowadays, you can produce and broadcast a wide variety of commercials suited for different types of businesses, including:

• Corporate video – commercials about a minute length intended to strengthen the image of the company.
• Product videos – commercials meant to deliver a strong and focused message about the product, how to use it, its advantages, etc.
• TV commercials include full-length commercials, 30 seconds short commercials, and 5 seconds sponsorship ones at sports events and more.

Where can you broadcast your commercials?

Advertisers can show commercials on a wide variety of platforms and media channels. You can present the video on commercial TV or different niche TV channels. You can also use internet video content sites like YouTube, social media networks, and of course, your company’s homepage. You can also send your video through contact lists on WhatsApp, email, and more. Another possibility is to show these videos on close circuit TV at your establishment

Producing a commercial – how?

Advertisers can use many different production technologies that significantly cut the high costs of long days of shooting. These technologies include various editing software, animation software, greenscreen technologies that allow using different backgrounds, and more. You can also shoot the classical way on set and then edit the raw footage into a cohesive commercial representing your theme or style.

Whatever technology you choose to use, the script and the concept behind the video are the foundation on which the video is made, so we recommend enlisting the help of content professionals and copyrighters in making your commercial.

How do the commercials give you a significant advantage?

There is a common saying in the digital marketing world: “The medium is the message,” meaning that the type of media you choose to advertise in is the main message representing you. Therefore, when you advertise on one of the most viewed prime time slots on national TV, your value as an advertiser automatically increases in the customer’s eyes. By that principle, producing commercials for all means of broadcasting gives you added value for the customers. Moreover, you can broadcast your commercials on a wide array of media outlets and let your marketing messages reach a wider audience.

In conclusion, commercials make an effective means of advertising for all types of businesses. It allows them to individualize their activities using visual messages that can be broadcast on an increasing number of media platforms. It is also important to state that production costs have been significantly decreased during the last few years, so there is no reason for you not to have at least one commercial

Today, it seems like everyone is advertising themselves as a digital marketing agency. But how do you know which one to choose?

It would help if you considered many things when selecting the best digital marketing agency for your brand or company.

The following article will provide 10 tips on finding the top digital marketing agencies to help you make an informed decision and ensure success for your business!

Let’s begin with that…

1. Check Portfolio – Quality, Variety & Results

When choosing the best digital marketing agency, the first thing you want to do when choosing the right digital marketing agency is looking at their portfolio.

You want to make sure that they have a wide range of clients. Find out what industries and markets the agency has worked in, as well as how many years they’ve been around. One way to do this is by looking at their website or LinkedIn page.

You also need to know if they have any awards or recognition for outstanding work, so check that too!

2. Talk to Other Clients – Experience & Success

Once you find an agency with experience and success, you should then talk to their other clients. Find out how long they’ve been working with the agency and what level of experience the client has in your industry before making a final decision.

Some agencies known for high-quality work will have testimonials on their website or social media pages from other satisfied customers – this is a sign of quality!

3. Check Reviews & Testimonials

It is also essential to do some research on the company you are considering. Find reviews and testimonials from their previous clients, or ask for them! This will help give you a better idea of what they’re like to work with and if it would be worth your time.

4. Age & Background

The age and background of the agency should be taken into consideration when choosing a digital marketing agency.

Find out how long they’ve been in business, how many people are on their team, what industries/markets they have experience with, etc.

An experienced company is always worth considering!

5. Core Services – Experienced and Specialized Team Members for Your Company Need

When looking for the best online marketing agency, you need to know what they specialize in and if their services are a good fit. Try to get information about what specialties they have – this will be helpful when it comes time to meet with them or talk on the phone!

Once you find an experienced digital service agency specializing in your industry and has a good reputation, you can then ask for a consultation.

Also, ask what they think is the best course of action and if this agency will be able to help your brand or company grow!

6. Social Proof and a Strong Industry Reputation

Social proof can tell you a lot about an agency, especially if they have testimonials and reviews on their website.

So, if they don’t, that might be a sign that they’re not very experienced or have no previous clients. Find out more by contacting them to find out what types of social media marketing campaigns they specialize in and for what types of brands.

Now that you know what to look for, you can find the best digital marketing agency for your brand or company.

Social proof is substantial because it differentiates the marketing an agency provides for your company.

7. A Well-Designed Website

The work that you do reflects your character. When someone visits your site, they should not feel the need to leave right away. In fact, you want them to close their eyes and dream about all the things they can get from you.

And if the people who represent your company are not paying attention to detail on their projects, why would you trust them with yours?

So, find a digital agency with a website that reflects passion and excellence in design.

8. Suggestions for Your Business

The best digital marketing agencies should take the time to get to know you, your business, and your aims before applying a bespoke solution proposal. There are many ways to get to know you by taking the time to talk about what you want and why.

In addition, they will want to find out more about your audience and their preferences. They will also spend some time understanding what is working for your competitors and examine any competition that may be affecting your business; this allows them to develop an effective marketing strategy that considers not only the likes of search engine optimization but also other competitors.

9. Communication

Having good communication is essential to getting the most out of your agency. With clear communication lines, you always know what’s going on with your company. Find out how often they communicate, if there are different channels for this, and when they reach out!

It’s also important to make sure that you are comfortable with the agency and have a good rapport.

Agency relationships should be mutually beneficial – find an agency willing to work for success, not just for themselves. Check that what the agency’s success metrics are and if they have quotas for how many clients they want to work with – this will help you avoid feeling like you’re just another client!

It is also important to hire an agency with a good reputation in your industry so that people can trust them when it comes time to do business.

10. Price

It is important to get the right price for your business, but more importantly, it’s about getting a good deal.

Check what services they offer and if these are in line with what you need – are there any hidden costs or fees? Choose an agency that offers fair service rates so that you’re not paying more than necessary!

Frequently Asked Question About Finding Digital Marketing Agency

Is it worth it to hire a digital marketing agency?

Definitely! It will be worth hiring a digital marketing company that will help you get to where you need to go and provide solutions for the future.

The investment of hiring a reputable company is well worth it to ensure long-term success as there are many marketing companies out there who may be willing to work with your budget but do not offer anything more than superficial fixes that have to be redone in a few months.

When should I hire a digital marketing agency?

Hire an agency when you need help to grow your business with effective marketing, search engine optimization, and social media campaigns.

Individuals often hire digital marketing agencies because there are many challenges to starting or running a company.

Is Digital Marketing expensive?

Digital marketing can be expensive, but the investment is worth it.

Final Words

We know that finding the perfect digital marketing agency for your business can be a daunting task.

That’s why we made this blog with 10 tips to help you find and hire a top-quality search engine optimization, social media management, or email marketing campaign company like ours!

Have you tried any of these steps yet? The sooner you start implementing some of our suggestions; the more likely your website will rank higher in Google searches.

This means more traffic and sales are coming from organic sources. You could also try eMojo as one of the best digital marketing agencies around today if none of these methods have worked out on their own so far. Our team has helped many clients grow their businesses through SEO, Facebook Ads campaigns, etc.

Good luck finding the right digital marketing partner!

Digital marketers have a lot to think about their budget spending strategy. From content creation and social media management to paid advertising and marketing analytics tracking, many facets of the job need consideration.

Some predictions and rumors vary significantly from one another. The best way to understand their spending on marketing strategies is to take a closer look at some of the methods that are under consideration of experienced CMOs and see what they imply about how CMOs spend their budgets.

This blog post will explore what an average person with this title should know about future budgets to make smart decisions.

10 Strategic Plans to Spend Marketing Budget Like Experienced CMO

If you’re a CMO considering the allocation of marketing budget, here are some tips:

1. Plan for What Your Marketing Budget Will Do In the Future Before Spending It

In order to not find yourself in a position where you need more money for marketing, CMOs should plan.

• How long do you want this marketing budget to last?
• How will it affect your company’s financial goals if it is successful?
• How much do you want to spend on digital advertising?
• How can you keep track of the success of your campaign and compare what works best in your industry?
• How does social media match up with other forms of advertising?
• How will this budget work with your established budgeting cycle?

These are all questions that CMOs should answer before moving forward in their careers.

2. Invest In Commissioning New Content for All Channels

Content creation is a major part of digital marketing. Before investing your finance in content creation, take a look at the following question and answer yourself to get the best result.

How much should you invest in content?

What’s the best way to create content that will be shared and liked by your audience or potential customers?

How can you ensure it goes viral?

How often do you need to update this content for maximum effectiveness on digital channels like Facebook, Twitter, and LinkedIn?

The key to success in marketing is a mixture of creativity, strategy, and budgeting. All three are necessary for continued growth.

3. CMOs Are Spending Less on Traditional Marketing Channels

After reviewing this, it looks like CMOs are going to be spending less on traditional marketing channels.

This is a great insight for marketers as it means they can focus their time and resources more effectively without worrying about what’s coming in from the outside!

There are new marketing methods such as email marketing, content marketing, PR, and influencer relations, which CMOs plan to spend more on shortly.

After the Covid 19 pandemic, the key takeaway is that traditional channels such as paid media (TV advertising or newspaper ads) will not bring you a return anytime soon, so focus your efforts elsewhere!

4. CMOs Are Focusing More on Customer Experience

CMOs are spending more on customer experience.

As people become more and more aware of their data, the companies that do not pay close attention to making sure they create a positive customer experience will be left behind.

By 2022 CMOs plan to spend more than ever in this area, so marketers need to understand its importance.

Additional research from CMOs suggests that customer experience is best enhanced when personalized to meet their expectations which means you need to be in tune with what they’re looking for and how they want it delivered.

This year, marketers are focusing on improving customer experience, so don’t make the mistake of ignoring this area.

5. Invest In Marketing Automation and Data Analytics

CMOs and other marketing leaders are spending more on marketing automation.

Marketing automation is the future of CMOs. It will save time, energy, money, and resources for all parties involved in executing campaigns that need to be automated to work best.

The marketing automation project can be tough to wrap your head around, but with the help of an experienced agency, it will become more apparent, and you’ll be able to start implementing quicker.

6. Spending on New Technologies Like AI, Vr, AR

CMOs are more likely to spend more on new technologies such as AI, VR, and AR.

CMOs hope to deliver a personalized experience for each viewer in their virtual world with these types of marketing initiatives.

The use of Artificial Intelligence and data analytics will make sure that what you see is tailored specifically for your preferences which means that the content is just as good for a child or an adult, male or female.

VR and AR will also be used to bring this experience into your home by providing immersive experiences that you could never have before – such as sitting in on a meeting with CMOs while they talk about their strategy!

7. Invest Time and Money Wisely

You’re taking a considerable risk when you throw your marketing darts without having any analytics to guide how they fly.

Analytics is the most fundamental pillar of your marketing strategy. It tells you what works and not by just guessing, but through hard data that can be measured and analyzed. Why market if you don’t know how it performs?

CMOs are aware of the power that analytics has in their marketing efforts. Spending 5.8% of their budget on it and expecting to triple this number in three years, they know how crucial data is for success.

The main point of this passage is to understand what your prospects respond well to and how they behave online. This will allow you to create more effective marketing plans in the future, which can only be a good thing!

The best way for any business owner or marketer today is to understand their client’s taste and preferences.

By monitoring every post on social media, blog content created through blogging tools such as WordPress, autoresponder emails that are sent out after someone fills out a contact form – it becomes more accessible than ever before with tools – all these things help us learn what our clients want from us next time we’re building new campaigns around them.

8. Increase Engagement and Conversions With Social Media

In the year 2022, CMOs will be spending more on social media advertising.

Online businesses have to be aware of where customers are assembling to reach out and establish engagement. It’s a matter of finding the right audience before they find you so that when they do come across your brand, it is familiar territory for them and something worth sticking around for.

Since the number of people who use social media has been steadily growing in billions, it’s no surprise that many companies want to leverage this as a marketing strategy.

9. Improve Your Current Blogs and Websites With Optimized Content

The best way to generate leads is through content.

In 2022 CMOs will spend more on optimizing their content. Optimized content is vital for any business or blog that relies heavily on traffic to survive.

There’s so much competition out there in the digital world, and it can be challenging to keep up with all of the trends.

How many times have you heard somebody say, “I don’t know how that got on my computer!” when they were browsing the web?

How many times have you been tagged in a post and wondered who is behind it?

It’s essential to stay up-to-date with all of these happenings. If not, your business could be struggling while others are flourishing because their content was optimized for search engines.

Getting content optimized is not just about writing lots of words to fill space – that’s what works for some people! But optimizing your content does take time, so we advise using AI-powered SEO tools like Surfer, Outranking, etc.

10. Get Optimized for Mobile

Mobile marketing and optimization are essential for any company to focus on in the CMO’s future budget.

You might be surprised to find that Americans who use their mobile device are consuming 2.5 times the monthly minutes than desktop users on average.

Though website usage is still higher in America than it is for countries with a larger proportion of smartphone owners (such as Japan), this gap has been narrowing recently as well – so if you want your ad seen by more people now may be a perfect time!

Many experts predict they will continue to dominate online activities such as web browsing within only a few years from now. This trend can also create difficulties when designing websites efficiently because different screen sizes can significantly affect what appears.

Fortunately, there’s already plenty out there we can learn from.

Conclusion

The marketing landscape is changing fast. With the CMOs of major companies investing more in digital strategies than ever before, it’s important to think ahead about what your company will need for future success and execute a plan that takes this into account.

You may be wondering how these changes are going to affect you and your business. eMojo can help! Our team specializes in creating customized SEO plans based on unique goals for small businesses like yours.

We also offer PPC management services, social media consulting, content creation, video production-the list goes on!

Whatever needs you to have today or tomorrow we’ve got you covered with personalized service and strategic thinking from our experienced team members who know all too well what’s coming down the way.

In today’s marketing world, it isn’t easy to impress your chief marketing officer CMO. Most marketing professionals compound the challenge don’t fully understand their challenges and responsibilities.

That being said, there are ways of getting their attention and showing your value in a way that will make you stand out from other employees – particularly if you have less experience.

The best ways to impress your CMO are by understanding their challenges, responsibilities, and objectives. You’ll need to be innovative and savvy with a deep knowledge of trends in technology and the changing role of marketing through data science and machine learning.

Once you master these things, you’ll be able to get your CMO’s attention and show your value.

The following article will give you tips on how to impress your CMO during the first 12 months of working together.

1. Focus on the Customer Experience

The customer experience should be the cornerstone of any marketing strategy.

While this is easy to say, it’s not always that simple because many marketers don’t truly understand their CMO’s objectives or how they are measured.

The best way to impress your CMO in the first 12 months is by understanding and focusing on ways to have a positive customer experience.

For example, you might work with clients to measure their ROI or ways they are generating leads.

A good way to do this is by listening: when someone talks about how they had a bad day or their biggest problem, it listens because they might not be aware of their value. You should also know what they want to realize yet that many other people don’t have.

This is reflected in the many new roles in marketing that have titles using terms like customer experience, customer success, or lifecycle marketing. The same Salesforce report noted above, 64 percent of marketing leaders believe it’s necessary for the role of marketing to align. Understanding that marketing’s role is changing and keeping this top of mind can certainly impress your CMO.

2. Consider Adopting Technology

Technology can be a double-edged sword: it has the potential to make your CMO’s life easier, but if you’re not careful, it could also present challenges.

The ways you can impress your CMO in this context will depend on how technology is used. If it’s being abused, for example, by having an ineffective social media campaign that doesn’t align with their goals and objectives, they’ll be unhappy and unimpressed.

If you manage to adopt technological tools such as social media, analytics, and CRM to have a positive customer experience, you’ll be in much better shape.

New emerging technologies that are being used in marketing are CRM, AR, and AI.

• Customer Relationship Management – The CRM provides ways of achieving customer acquisition and retention by ensuring the customer has a good experience with your company and that they can easily buy from them whenever they want.
• Artificial Intelligence – AI can be used as a personal assistant for companies, so their employees have ways of easily finding what they need without having to search all over or ask others for help.
• Augmented Reality – (AR) is a technology that can be applied in many ways. Companies are now using AR at their stores, including ways for customers to try out new products without purchasing them. They could also add AR on social media to show off how well their product works. Some companies use content marketing, which includes ways to show products through videos or other methods that don’t require consumers to buy anything yet still generate revenue.

These are just ways you can use technology, and there’s no end to what you could do.

One of the ways you might impress your CMO is by taking advantage of these technologies, so they don’t need to worry about anything but achieving their goals and objectives.

3. Stay up-to-Date on Trends

Your CMO will be impressed if you take the time to stay up-to-date on trends, technologies, and ways marketing is changing.

You should always understand what they want to realize or achieve, no matter how small it might seem to you at first.

This means understanding their goals and objectives and what the company wants to accomplish to achieve them.

The more you know where they want your company to go or how they are measured, the better off you’ll be because it will help guide everything else you do for your CMO.

4. Become Capable to Support Overall Business and Marketing Objectives

One of the ways you might be able to impress your CMO is by being capable of supporting their overall business and marketing efforts. This means not only focusing on what they want but also understanding how it affects other areas so that you can have a complete picture.

If they’re trying for an increase in sales, it’ll help if you have ways to help with that.

One way you might be able to do this is by focusing on providing a positive customer experience; it can also include marketing the business through social media or other ways (such as content marketing).

The more you understand their objectives and how they are being achieved, the better off everyone will be. This can help you develop ways in which the business and marketing objectives are satisfied.

Pro-Tip – “Be flexible and be open to new ways of doing things. You should always have ways of supporting their goals, objectives, and ways in which they want marketing to help them achieve them.”

5. Bring Creative and Cost-Effective Marketing Ideas

One of the ways you might be able to impress your CMO is by bringing creative and cost-effective marketing ideas. This can range from coming up with ways in which the company or brand is being advertised, how customers are engaged with a product or service, and ways to provide a positive customer experience.

This doesn’t always mean coming up with new and innovative ways; it can also mean understanding what the company needs from a marketing perspective.

You might show your value to them by being creative, providing ideas for their focus areas, and offering how they need help in these areas.

For example, you might come up with ways to provide a better customer journey and ways that would impact sales (such as coming up with creative ways for customers to try out products).

Pro-Tip – “You should always be trying new things that are different from what they have been doing because this can help you show how innovative you can be.”

6. Look at Resources and Versatility

Your CMO is not looking for a one-stop-shop where they can get their hands on everything. They are more interested in the option of being able to tap into external sources when necessary and letting other departments, like digital marketing or content management, handle what they do best.

Rather than having entire marketing teams dedicated exclusively to producing high-quality videos that your customers could enjoy, it would be better if you explored outside resources such as freelancers who specialize in video production services for hire rather than dedicating internal time and money towards something so specific without any assurances about how much return you’ll see from doing this work yourself.

This could mean coming up with ways to invest their marketing budget more effectively or ways that would be most appealing to customers (such as through content marketing).

7. Understand CMOs Role

One way to impress your CMO is by understanding what they do. This can mean knowing what they want and how it ties into marketing and the importance of other areas concerning marketing (such as sales).

If you have a broad understanding, this will help with coming up with ways to meet their needs and creative ways.

8. Prepare and Present Your Case in a Way That Will Impress Them

You might be able to do this by presenting your case in ways they will take seriously and ways that show how valuable you are with what resources, knowledge, or skills you have available to provide marketing support. It can also include coming up with ways of meeting their objectives while making them more cost-effective.

The more ways you know to impress your CMO, the easier it will be to see why you are a solid resource.

This can happen by presenting ways that tie into their objectives and ways in which marketing aids those areas or creates an impact on these areas, such as how marketing helps create positive customer experiences.

Final Words

When it comes to the first 12 months of a new position, there are some guidelines you can follow to help impress your CMO.

First and foremost, be transparent with them about who you are as an individual by keeping in touch regularly through one-on-one meetings or group presentations where they’ll get to know what makes you unique.

You should also be confident but humble when presenting ideas and remember that if something doesn’t work out for whatever reason (after all, we’re only human), don’t give up! It may take time for things to fall into place eventually.

If you want advice on how best to keep your boss happy while doing social media marketing for their company, look no further. Our marketing team at eMojo would be glad to help guide you through this process with our social media management services or strategy consulting.

Data have irrevocably changed the way we live. It is the cornerstone of many services and organizations, from social media companies to banks, retailers, and governments. Your name, address credit card number are all collected, analyzed, and stored – even most importantly.

What is GDPR? What do I need to know about GDPR? What are the requirements of GDPR for me as a company, and what are the benefits? What does it mean for my business if I don’t comply with GDPR?

All these questions will be answered in this article.

What Does GDPR Stand For?

GDPR stands for General Data Protection Regulation – A new law designed to protect European citizens from data privacy violations by restricting companies.

What Is GDPR Exactly?

General Data Protection Regulation is about how companies can collect, store, use, and share people’s personal information. General data protection regulation contains provisions and requirements related to the processing of personal data. It also has rules on what they need to do when there has been a data breach or if someone requests their information be deleted from the company’s database.

This law is designed to help protect European citizens from privacy violations by restricting companies.

The European Union tries to make it easier for both citizens and businesses to take advantage of the digital economy.

How Did GDPR Come About?

GDPR is the newest data protection law. It came about because of a set of data privacy laws or standards defined by the European Union which will make it easier for people to have their personal information protected in every part of Europe, no matter where they are located or who has collected this information.

Who Does GDPR Apply To?

GDPR applies to any company or organization that collects data on people in the EU, no matter where they are located.

The GDPR will also apply to all organizations outside of Europe if their products and services touch EU citizens’ data – for example, a US-based website with an English language option with customers living in France.

Who Within My Company Will Be Responsible for Compliance?

The GDPR ensures that Europeans are more aware of the various roles and responsibilities for ensuring compliance. These include data controller, data processing officer or data processor, and data protection officer DPO – yikes!

The controllers define how personal information is processed as well as what purposes it will be used for. They also need to make sure outside contractors follow their standards when processing this type of sensitive info.

What Is GDPR Compliance?

The data protection regulation, GDPR compliance means being able to meet all of the rules set by GDPR. This includes making sure that your company follows these important principles:

• Being transparent with customers about how their data is being processed.
• Minimizing the amount of personal data collected from customers.
• Storing all this information securely.
• Providing people with some control over their data by asking them to opt-in before collecting any data about them.

What Does GDPR Mean For Businesses?

For short, the General Data Protection Regulation, or GDPR, is the one set of rules that will apply to companies doing business within Europe. This means the reach extends further than just inside EU(European Union) borders because international organizations based outside but with a presence in ‘European soil’ need to comply as well.

In other words: no matter where you are on this planet – if your company does any work whatsoever involving European people’s data – you’ll have some new responsibilities under these regulations, which took effect May 25th, 2018!

With GDPR, companies face much less of a legal burden in the European region. With one authority overseeing all member states and streamlining data regulations across Europe, it will be easier for businesses to operate within this space.

The Commission claims that once these rules are enforced on May 25th, 2018, GDPR enforcing €2.3 billion worth of savings per year by simplifying operations throughout the continent.

What Does GDPR Mean For Consumers/Citizens?

In most cases, this new law means people will have more control over their data. What GDPR doesn’t provide is a way for them to get compensated if that data has been mishandled by an organization and then sold or leaked on the internet.

• Some of the benefits consumers could see from GDPR compliance are:
• Companies should be more transparent about how they plan on using people’s data
• They should also explain the consequences for refusing to share certain information and how it may limit their service.
• Companies will need consent from individuals before collecting any of their personal data, making sure that there is a “clear agreement” between both parties.
• What’s more, GDPR gives people the right to know what information is being held about them and to who it has been shared.

What Are the Penalties for Non-Compliance With GDPR?

The risks of not complying with GDPR may include:

• Fines – A penalty for non-compliance can reach up to €20 Million or four percent of a company’s worldwide annual turnover, whichever is higher.
• Data Breach – When personal data is leaked or hacked, GDPR requires that the organization takes swift and appropriate action to protect its customers.

What’s more, when a company violates any of the tenets of data protection law provided by GDPR, they’ll be required to notify both regulators and customers about what information was compromised – breaching that rule is punishable by a fine of up to €100,000.

What Are Some of the Benefits of Being Compliant With GDPR?

There are many benefits to GDPR compliance. Not only will you avoid fines, but your business can also benefit by being more trusted among customers and partners.

For example:

• Your business may be able to become the first choice of a new customer looking for an organization that is willing to offer good protection policies on their data. What’s more, complying with these regulations could help you attract employees as well.
• Your customers may also be more inclined to share personal data with your company if they know it will be protected by GDPR and not sold or mishandled in any way! What’s more, this could lead them to become repeat customers over the long term – all because you made sure that GDPR compliance is a top priority.

What Is Personal Data Under the GDPR?

This new legislation will protect all data, including genetic and biometric information. Currently, only name, address, and pictures are considered “personal” under the law, but GDPR extends this definition to include IP addresses which could be used as a unique identifier in some cases.

It also includes sensitive personal data such as genetic or biometrics that can uniquely identify individuals where they may not have agreed beforehand for their identity to be revealed, like DNA testing kits at your doctor’s office.

What Was the GDPR Compliance Deadline?

The GDPR compliance deadline is May 25th, 2018.

What Is a GDPR Breach Notification?

In the event of a data breach, GDPR requires that companies notify regulators and customers about what information was compromised.

Moreover, they’re required to take appropriate action to protect them from future problems as well.

When Does an Organization Need to Make a Notification About a Breach?

Organizations must notify the public about a breach within 72 hours of becoming aware. However, they’re required to report breaches that lead to a risk for people’s rights and freedoms or immediately involve large quantities of data.

Final Words

GDPR is a new law that was put in place to protect personal data. It gives people the right to know what information is being held about them and who it has been shared with and when they can refuse to share certain information or request for their data to be erased.

If your company needs help understanding how GDPR will affect you and want someone on your team who knows all the regulations inside out, reach out today! Our experts at eMojo have years of experience dealing with customer-facing compliance issues like this.

What are white label Facebook ads?

When Facebook buys an ad from a company and presents it to users under the company’s name, it is known as a white label Facebook ad. In essence, Facebook acts as the middleman between the advertiser and the consumer and doesn’t take any credit for the advertisement. There are many benefits to this type of advertising, and also to using a third-party agency to help your company through the process.

Benefits of white label Facebook ads

Advertisers say Facebook is by far the best social media platform to advertise on. You might be wondering, what makes Facebook better for white label Facebook ads than other platforms? For starters, Facebook has over one billion users who spend an average of 58 minutes a day on the app, making it the most widely used social media platform. Because of this large audience, every demographic advertisers would want to target can be found on Facebook. 

Not only does your target audience most definitely exist on Facebook, you can use Facebook Ads’ algorithm to reach certain people. Facebook allows companies to narrow down their audience by factors such as age, location, connections, and language. Your company has full control over the audience your campaign will reach. Your ad is guaranteed to appear in the middle of ideal consumers’ News Feeds, something that is harder to achieve through other types of advertising. Since your ad will definitely be seen by potential customers, you will see fast and effective results. White label Facebook ads increase brand awareness and website traffic. The more people from a group interested in your service or product who see the ad, the more leads or sales you will get. 

Similarly, Facebook can customize an ad to fit the goal of the campaign. Your goal could be to get more clicks, more leads, more engagement, etc. Different types of ads will achieve different goals, so Facebook produces an ad that will be the most effective for what you are looking for. This is another way Facebook advertising allows your company to better control its campaigns.

Facebook is also an ideal platform for white label advertising because of its top-notch analytics. Facebook will provide data that will allow you to gain key market insights. You can see how effective your campaign was, allowing you to improve your advertising strategy for next time. More specifically, you can get data on reach, engagement, clicks, sales, conversions, return on ad spend (ROAS) and more. By using these facts, you will never be uncertain about whether or not your ad appealed to your target audience. 

White label Facebook ads are also low-cost and accessible to all businesses. If you want your business to be recognized through Facebook, you need to pay for an ad. Users’ News Feeds are comprised of posts from Facebook friends, not from businesses. So, advertising is the only way for potential customers to see your page. The good news, however, is that this type of marketing is less expensive than on other platforms, even when you use a third-party agency.

White Label Ad Agencies

There are many benefits to using white label Facebook advertising agencies including that it raises income for your company and consumers, is efficient, and cuts down on costs. A third party agency will take over the campaigns for your clients to bring in more income and increase traffic. White label ad agencies are also experts in Facebook advertising so you don’t have to spend a lot of time training your own employees. Not to mention, hiring in-house marketing professionals can also be very expensive, and companies often don’t have enough in their budget to allocate to that. This is why a white label Facebook ad agency is a great solution. 

When you are thinking about advertising your brand online, we strongly recommend using white label Facebook advertisements to increase both traffic and revenue to your company. Our world today is using social media at increasingly high rates, and Facebook advertising could soon take over as an optimal digital marketing strategy for growing businesses. By using white label ads, you are getting support from a third party agency to increase your brand awareness, while still being able to take credit for your online advertisements. 

Are You Looking for a Digital Marketing Agency to Help Your Business With White Label Facebook Advertising?

eMojo Digital Solutions can offer your company the support it needs for white label advertising on Facebook. We have strategies to help you reach a certain group while also being mindful of what you are willing to spend. Contact us to ask the eMojo team any questions you have. We also specialize in Search Engine Optimization (SEO),  Paid Campaign Management (PPC), Social Media Management, Web Development and Online Reputation Management, which are other effective digital marketing strategies for your business.

Are you looking for your business to gain recognition or build a stronger presence online? Search Engine Optimization (SEO) is a marketing technique that optimizes your company’s rankings on search engines such as Google. Good thing you just found a top New York SEO company to help you navigate this process. eMojo Digital Solutions has offices in both New York and Tel Aviv. We have a team of experts with years of experience and success in SEO who you can count on to get your company to the top.

What is Search Engine Optimization and Why Use It?

SEO is a digital marketing strategy focused on moving your company’s website to the front page of search engines based on specific keywords. SEO is highly dependent upon algorithms that determine the ranking of your web page. Using SEO builds brand recognition and is proven to help your business grow, as most people often browse the internet and do their research before buying a product. You want your business’s website to be on Google’s front page so that more people visit it and have exposure to your products and services. 

Why Choose eMojo SEO?

SEO is highly technical and complicated, so you might want an expert’s help when creating your SEO strategy. eMojo is considered a top New York SEO company because of our ability to create a strategy that is specific to your company and is proven to work. We work with the top SEO partners including Facebook Partner, Google Analytics, and Google Partner. Our method achieves measurable and effective results. When you use SEO to get more clicks on your page, your sales will skyrocket. But not everyone can master SEO, so look at our past successes and you can see for yourself that our team of experts know what they are doing.

The Results 

Our team of SEO experts at eMojo will help you create top-notch optimization strategies which target both users and search engines. We stay ahead of the algorithms so that your company doesn’t fall behind its competitors. Each client’s SEO campaign is customized to cater to your individual business’ needs. We plan for both the short term and the long term so that your business stays on the front page of a search engine, leading to more profit for you. 

SEO is becoming more prevalent as more people use search engines to find the services and products they need. However, it is very complex and can be overwhelming at times, so eMojo is here to do the hard work for you. Our team of experienced professionals will offer you the tools your company needs to succeed. The more visitors that see your website, the more your company will profit! 

Are You Looking for a Top New York SEO Company for Your Business?

eMojo Digital Solutions will meet all your company’s SEO needs. Learn more about our SEO strategy here or contact us to ask our team any questions you have. We also specialize in Paid Campaign Management (PPC), Social Media Management, Web Development and Online Reputation Management, which are other great digital marketing strategies for your business.

References

https://www.mimvi.com/brooklyn-search-engine-optimization/