The Advantages of Hiring a Professional SEO Agency in Dubai

Dubai SEO agency

With about 16 million visitors every year, Dubai is currently one of the busiest markets in the world. Businesses in the city use various techniques to compete for the attention of this potential market.

Research shows that 46% of searches on Google are for local products or services. Since two-thirds of the people doing the search won’t move to page two of the results, it is necessary to at least have your business appear on the first page, if not at the top.

Search engine optimization (SEO) is an excellent way for you to ensure that your company ranks highly for specific search results. If you sell shirts, your shop should pop up in the results when a person does a “buy quality shirts” search. It is the same for different industries.

This article will explore SEO and examine why a business needs a professional agency to improve its online presence.

Dubai

Benefits of Hiring an SEO Company in Dubai for Your Business

You can do search engine optimization for your business on your own or have an agency handle it. We advise that you choose the latter for the following reasons:

Relevant Competition

A website can only succeed online if it gets regular, relevant traffic. Businesses can then focus on transforming the traffic into opportunities through lead marketing.

Large organizations in Dubai commit a lot of resources to digital marketing. The majority of this goes into SEO. If you want to compete with such companies, consider hiring a digital marketing agency to handle your SEO.

Agencies can execute high-level digital marketing and search engine optimization with smaller budgets. Professionals from these companies are experts at on-page, off-page, and on-site strategies. They can combine elements for digital campaigns that enable your business to offer relevant competition to large corporations.

Keep up with Trends

Search engine algorithms change rapidly. The field keeps changing with technological developments. Doing it yourself or letting an in-house marketing team handle SEO means it is a side task, and keeping up with changes might be difficult.

SEO agencies do this as their core business and constantly update their techniques in response to new technology. Having your online presence up to date with trends keeps you ahead of your competition. Your website looks professional and attracts a relevant share of online traffic.

Concentrate on Your Business

Search engine optimization takes a lot of time. You constantly create new content, ensure they are optimized for SEO, add backlinks, do link building, etc. These come before all the on-page and off-page activities you add as support.

Since you learn this knowledge first, the process will require some time.

An agency should handle all these while you use the time to properly work on your business. You can dedicate that time to improving customer service and support. The agency works full time on SEO while you work full time on your company. This is better than dedicating 50% effort to each.

Save Money on SEO Tools

When doing search engine optimization yourself, you have to use specific tools and software that don’t come for free. When you compare the cost of the tools and how often you will use them, you may be overspending.

Hiring an agency means you save money that you would have spent on these tools. The SEO company uses them regularly and makes more money in the process. They can offer their services at a lower price, making them a cost-effective choice.

Prevent Errors and Mistakes

Processes such as SEO require detailed steps. Without the necessary skills and experience, it is easy to make mistakes. These errors can negatively impact your online presence if they are not changed soon enough.

As a beginner, it is difficult to identify the mistakes even before you try to fix them.
Agencies have experience with the common mistakes and how they affect advertising campaigns. They can avoid them when implementing SEO strategies to help your page rank higher.

An SEO agency can analyze websites to find loading speed, mobile compatibility, and link structure issues that they fix effectively.

Better Return on Investment

An agency in Dubai has all the data and insights on different local markets. The expertise of an agency’s SEO professionals enables them to drive the right kind of traffic to your website. Converting these individuals into customers is easy.

Online agencies achieve massive brand awareness when improving search engine ranking for your business. You can ride on this for marketing and make profits with less advertising investment.

Proper Keyword Reports

Agencies don’t only execute processes to improve your SEO rankings, they also track your brand performance in connection with your chosen keywords.

They provide reports on performance and include suggestions on the steps to take next.

Website Maintenance

As part of their services, SEO agencies often perform regular maintenance on your website as they assess search engine rankings.

They do continuous monitoring to identify issues and help fix them immediately. This indirectly helps to keep the site running at all times and helps to catch bugs early.

SEO ranking factors

Factors That Affect the SEO Ranking of a Web Page

SEO requirements change quickly. It is difficult keeping up with the rapid development and technologies, but you have to. Knowing the latest trends in search engine optimization keeps your online presence relevant.

Below are some of the factors that search engines use to rank pages for results:

Site Structure

The first thing to consider is the structure of your website. Your site should be created with an excellent website builder, have a robots.txt file, and have a sitemap. These help Google web crawlers to have a good summary of your website.

Site Security

A website that is not secure is not recommended to users. The web crawlers for search engines look at the URL of your site to determine how secure it is. Websites without HTTPS are often not added to the top of search results.

Page Speed

Several web users leave websites when they take more than eight seconds to load. To help improve user experience search engines recommend fast-loading websites more than slow ones. This was added to the algorithm in July 2018.

Mobile Friendliness

More than 50% of web users visit sites from their mobile devices. If your website is not mobile-friendly, you limit it to only half of your potential visitors. Search engines factor this into their page rankings to ensure that most users can access their recommended sites.

Optimized Content

Crawlers also check content when recommending sites. A website that has most of the keywords that users search for is ranked higher than those that have fewer matching elements. The algorithms consider how many times the keywords appear, whether they are headings or not and if they are linked to other sites with more instances.

Conclusion

There are many other reasons to hire an SEO agency to handle your search engine optimization activities. They offer you better expertise and skills at optimum prices. Take advantage of this to grow your business in Dubai.

eMojo Digital provides you with expertise in search engine optimization and website maintenance. We can guide your strategies to help you rank on the first page of a search result depending on the keywords you associate with.

Why Is User Experience Crucial For SEO

UX UI SEO Article

Search Engine Optimization (SEO) has expanded over the years to include concepts such as User Experience (UX). This concept used to be a concern of designers and product managers alone. 

Now, digital marketers will have to add it to their knowledge base to improve their efficiency. This article will explore UX and how critical it is in helping your page rank better in search results.

What Is User Experience (UX)?

UX is a form of design that focuses on the activities of a user when they get to a website. This covers everything, from the site’s layout, color combinations, and the actions required to complete tasks.

The process creates meaningful experiences for users. It looks for the easiest way for the most challenged person to access solutions with your product.

How Is UX combined with SEO?

Initially, web designers were more concerned about search engines than users. They just added enough keywords and backlinks to web pages to enable search engines to promote websites to the top of search results.

Current search engines emphasize user behavior more than keywords and backlinks. They track user activity on pages and learn from their interactions. Search engines then use this data to determine if your web page is relevant or not.

Ux effect of ranking

Measuring UX on a Website

You can track and analyze specific metrics to measure UX. The following are the most vital indicators you should check in the process:

  • Check user interaction with forms. A tool such as Hotjar analyzes which fields users decline to fill or spend a lot of time filling. This information helps you optimize your forms.
  • You can also observe how users navigate your website using a tool such as Crazy Egg or Microsoft Clarity. It shows you the aspects of your design that are helping or hurting your webpage interactivity.
  • Let people use your website and give you feedback on their experiences. 
  • Tracking page views and the time spent on a page can help you determine which pages on your site are exciting and popular.
  • You can always conduct a customer satisfaction survey to help you measure UX. 
  • Depend on your customer service team to provide information from their interaction with customers who encounter issues when using your website.
  • Tracking page load speed is necessary. Over 70% of consumers say this metric affects their desire to purchase from an online shop. Knowing this provides information on user experience.

User flow

Best Practices for SEO with UX

1. Mobile-First pages

Statistics show that about 59.72% of online traffic comes from mobile sources. This means over 4 billion people browse the internet from their mobile devices.

Refusing to make your web page mobile-friendly makes it inaccessible to about half the number of people online.

Search engines also rate web pages by how mobile-friendly they are.

2. Build Fast Loading Sites

Many web users move on to other pages when the one they are visiting takes more than eight seconds to load. Websites that load quickly offer a better user experience to individuals. Search engines now consider this factor when rating pages in their results.

You can increase the speed of your website by compressing images, using efficient code, and hosting on standard servers.

Boost SEO by reducing loading times on your web pages.

3. Easy Navigation

Having complex navigation for your website shows a lack of structure. It also affects the amount of time a user spends browsing there. Many people move to a different website if they do not find what they’re looking for after visiting three pages.

Design websites with navigation allow a user to complete a task quickly and with less confusion.

Several designers have turned to one-page websites to simplify this. These are user-friendly and excellent for SEO.

4. Use Headings and Titles

Web crawlers use headings to help them summarize pages quickly. Your website must have headings and a title to boost SEO.

Per standard recommendation, you should have one H1 tag and use H2 and H3 tags to organize the page content. Include your keywords in the headings and in a way that makes sense.

5. User-Friendly Layouts

Combining layouts and aesthetics boosts SEO in several ways. How you merge colors, videos, and images determines whether your page is boring or not. These improve the user experience on the page.

Since search engines now consider user experience, you can leverage your layout to get your page to rank higher.

6. A Clear Logo

The logo of a website is one of the most vital elements of a website. Your image should be clear, have a tagline, and include an alternative text describing what it is. Search engines use logos in their page classifications. Using the correct logo improves user experience, which in turn boosts SEO.

Conclusion

It is not possible to separate SEO and UX at the moment. Web designers should include search engine optimization as a factor to consider when planning user experience.

At eMojo digital agency in Dubai, we offer expertise in search engine optimization. We can guide your strategies to help you rank on the first page of a search result depending on the keywords you associate with.

The Importance of Multilingual SEO for Businesses in Dubai

Dubai view

Every business needs to ensure that suitable languages are used when it comes to search engine optimization (SEO). The last thing anyone wants is to use a language that people do not speak in the country that they reside in. However, what should people do when multiple languages are spoken in a country?

That is where multilingual SEO comes in. A place like Dubai has two popular languages spoken and written. Businesses need to use these two languages to hone in on the customers who come to Dubai and live there.

To learn more about multilingual SEO in Dubai, continue reading below.

Why Do Businesses Need Multilingual SEO?

Even though English is the most popular language on the internet, it doesn’t mean it should be the only language that businesses use. A company’s reputation will be positive if people use multiple languages for their SEO needs. Also, it will help attract more customers.

What Are the Two Languages Needed?

In Dubai, only 11.3% of the population are citizens, meaning businesses will need to have English as one of the main languages used for SEO. This is because it is the most spoken language in the world, which is why people need to use that information to help gain attention from their target audience.

The second language that should be used for SEO purposes is Arabic. Many Emirati citizens travel to Dubai, which is why having Arabic on a website is a great way to ensure they can use it.

 

Why Should Businesses Have Multilingual SEO?

There are many reasons businesses should use multilingual SEO for the website, brand, and other parts of the company, but below are some specific examples:

Tourism

Dubai is one of the hottest tourist destinations, which is why businesses should have two languages when setting up SEO on a website. This will come off a lot better when a customer is looking for something while they are in Dubai. An example would be a gold seller. If the gold seller only had Arabic on the website, then all the English speakers would miss out on going to the store.

It is just another way for businesses in Dubai to help with the booming tourism industry.

Local SEO

Having a one-up on the local SEO market is a great way to ensure that the business website shows up on more search engines than competitors. Using multiple languages online for content marketing, website building, or other SEO strategies will help with the Google algorithm.

There is a lot of competition online in the local area, but when a business uses English and Arabic, customers will see this website first.

Worldwide SEO

Every search engine will help promote websites that are helping worldwide SEO strategies. This is because it brings people together. Multilingualism is a way for businesses to hit the global market and gain new customers from overseas. There are people all over the world that speak either Arabic or English, which is why companies should cater to gain their attention.

SEO Dubai

Multilingual SEO Best Practices

These are three best practices businesses can use for multilingual SEO:

1. Dedicated URLs: The URL is the first part every customer sees, but this is also where SEO needs to begin. Whether it is English or Arabic, both languages should have its URL so that Google can properly crawl, index, and rank.

2. One Language Per Page: Visible content is used when it comes to rankings, which is why every business should ensure that only one language is used for each URL.

SEO Has Been Completed, How Can Customers See That on the Website?

When SEO has been completed, and a new customer comes to a website, every business should ensure that it is easy for customers to access the language preference they want. This can be done by having a clear button.

Conclusion

One of the best digital marketing strategies that can be used when it comes to making a business stand out online is to have multilingual SEO implemented on a website. This will help companies in Dubai to optimize content for search engines like Google. When English and Arabic are used, customer satisfaction will continue to rise since more people can read and interact with the website.

Overall, multilingual SEO practices can be practiced and implemented by eMojo. Every business will have digital efforts that will create a difference in the number of interested customers that purchase from the company.

The Most Important SEO KPIs to Measure

SEO KPIs to Measure

Is your SEO plan working well enough? How can you be sure that your efforts generate tangible results? What can you do to enhance the functionality of your website?

You can get the answers to all of these questions by monitoring the relevant performance metrics.

What Is KPI?

KPIs serve as a monitoring platform that helps you determine which strategies are effective and which are not. Most importantly, keeping an eye on the right KPIs is the best method to save time, news, and money by avoiding activities that don’t result in the desired profit and sales.

In this article, we’ll highlight the crucial signs that marketers need to be aware of.

Organic Traffic

Its growth indicates you’ve succeeded in your major SEO objective of increasing the volume of people who view and visit your website. This is also known as a pageview.

You can easily track daily searches in your site traffic if you use Google Analytics, which you should do. Go to the “Audience > Overview” report, choose the “Organic Traffic” field under “Add Segment,” and then click “Add Segment.”

Measure Organic Traffic

Search Rankings

It’s no secret that the better your website performs for the relevant keywords, the higher its ranking.

A crucial KPI is search rankings because they are a direct indicator of how well your SEO is working. Once you get higher search rankings, you will soon achieve your other goal, this could be generating visitors, leads, and conversions.

Monitoring your rankings for the relevant keywords is also crucial. As a result, even if your website’s “Jeans” section tops the search results for “black and white vertical striped thin jeans for women,” your site traffic will not increase much.

Search Visibility

The frequency with which your domain shows in search results for the keywords is known as search engine visibility.

Even before your website starts bringing in visitors, you can see the positive dynamics by monitoring search visibility. As for all your SEO-related effort, this score may be a major motivator. If you want to keep track of the initial effects of website improvement, a search engine visibility score is quite helpful.

The score for total impressions can be found in the Performance report. An impression is tallied each time a user accesses the search engine results page that includes your URL.

Search Visibility

Pay Per Click

In contrast to paid ads, there is no fee associated with each click from an organic search result. However, organic traffic can come at a price.

Organic Pay Per Click (PPC) refers to the price you pay for each visitor who accesses your website via organic search results. This cost can be calculated with a formula.

ROI

You can track the ROI (Return on Investment) of each of your search engine marketing campaigns. Also, you can assess whether the net profit justifies the cost of website optimization and online advertising by calculating SEO ROI.

Furthermore, the formula to determine your ROI percentage is as follows:

Cost of Investment / (Gain from Investment – Cost of Investment)

ROI

Natural CTR

The click-through rate (CTR), a performance indicator, measures the proportion of people who click on your link to those who view the entire set of search results. High CTR, therefore, equals high traffic.

CTR is a significant ranking factor used by search engines. Even high rankings, for instance, won’t help you draw in more visitors if your search snippets don’t look engaging enough. As a result, your CTR is far from satisfactory. Low CTR indicates to search engines that your website doesn’t live up to customer satisfaction, which could lead to lower rankings.

Branded Traffic

Branded traffic is the volume of visitors that comes from users who entered search keywords containing your business name. Essentially, branded traffic should be your main KPI if building brand awareness is important for your company (and it should be).

These kinds of searches produce the highest conversion rates since users who use branded keywords are already aware of what they want.

Customer Lifetime Value (CLV)

Client Lifetime Value (CLV) is a metric used to calculate the financial contribution that each customer makes.

Furthermore, Client Lifetime Value aids a business in determining which SEO-related activities have the biggest positive financial impact.

Conclusion

Setting goals is a difficult task for your e-commerce business.

It’s a serious task that requires careful thought, teamwork, and, most importantly, the ability to deliver what you proposed in order to reach the goals.

Furthermore, it is time-consuming to track every single metric that is currently in use. Based on the goals of your project, you should choose your own set of KPIs.

This half-art, half-science marketing strategy is one that eMojo’s professional team has mastered with proficiency, and it has been shown to produce measurable and worthwhile results.

 

Boost Your Social Media Engagement In 2022

Social Media Engagement

Most marketers and business owners pay close attention to their SEO and advertising strategies to increase their sales or rank higher in search engines. However, many ignore their social media engagement.

That’s a big mistake! Did you know that your social media engagement can take your brand or business to the top?

Whether you’re looking to generate leads, increase your sales, promote new products, or have a higher return on investment (ROI), a good social media marketing plan can bring success and those big numbers you’ve been looking for!

While there is no single solution to increasing engagement, there are some tips you can consider to leverage social media and the way your audience reacts to what you post there. Find the best here!

Evaluate Your Social Media Engagement

How do you know if you should work on your social media engagement if you haven’t examined it? Remember that you cannot improve what cannot be measured! That’s why almost every social media platform has tools to track this information and learn how people react to your profiles.

Therefore, the first step you should take is to analyze your audience’s engagement on all your social media platforms! Do you use Facebook? Pay attention to the comments you receive there or the posts that attract more interactions!

If you prefer Instagram or believe that your target audience is there, then you should consider other metrics, including the number of followers or likes. The same thing happens with Twitter.

Assessing your social media engagement gives you a starting point. In other words, you can’t start working if you don’t know your current status. However, if you have an idea of ​​how people react to what you post, you can replicate the strategies that are working.

Define Your Social Media Engagement Objectives

If you already know your current status, what is the next step to take? At this point, you should know where to go, but that’s impossible if you don’t have clear goals.

Another common mistake in social media marketing strategies is not immediately identifying target engagement, and it’s more common than you think.

While it is not necessary to have years of defined goals, you can set current and short-term social media engagement goals. This way, taking actions that benefit your brand or business is easier.

When you know what works for your social media profiles because you examined your engagement, defining or adjusting goals is a piece of cake!

Therefore, during this step, you should also decide if you need to increase your followers, attract customers, or generate leads. What is your priority? Once you answer that question, you know which strategy can work best for you.

At this point, you can try anything from email marketing to influencer marketing to deals and giveaways. You only have to make sure that the direction you choose aligns with your overall strategy.

identifying target engagement

Identify Your Target Audience

Many people do this early, while others leave this step for later. Whatever your decision, you should know that it’s essential. Any social media strategy must consider the target audience as one of the most important factors.

Therefore, if you have not done it before, you must collect information about your audience and define who you want to reach with your social media content. You can collect information through surveys, focus groups, website analytics, marketing segmentation, and more!

Regardless of the tools you use, you must prioritize your target audience in order to have a successful social media engagement strategy. It is also essential to know what content to create or how you should adapt your existing content for those people.

In addition, you should also know which platforms your customers use the most and invest more effort there. Rely on social media analytics and win!

Target Audience

Create High-Level Content

If you already have your audience defined and you know what your objectives are, what you should you do next? Successful digital marketing depends on several factors, and content is at the top of the list.

With a good content marketing strategy, you can make people remember what you said and how you made them feel. This last factor is the most important one!

Therefore, if you want people to interact with you, you must create valuable and engaging content. High-level content is also essential to boost brand loyalty.

Do you want to know how to do this? Again, there are many ways to create quality content, but you need to focus on what your audience likes.

If your target audience is on Facebook, you should add engagement content to your posts, including questions or polls, for example. Quality content is essential to be successful on Facebook and other social media platforms such as Instagram, Twitter, and even LinkedIn.

Humanize Your Brand

If you’ve already completed the steps above, the next thing to consider is how you approach people.

Today customers prefer businesses and brands they can feel connected to. Do you know what is a good way to achieve this goal? Humanizing your brand!

If you humanize your brand, your followers will feel that they are part of something and will connect with what you are and what you offer in a more authentic way.

Rely on Cross Promotion on Different Social Media Platforms

Do you want to increase your social media engagement and make your business as successful as you always dreamed of? There’s one more thing to do: cross-promotion.

It’s an unknown term for many. However, once they discover it, savvy marketers can’t stop using it. Actually, that’s something that most successful brands do.

As part of a cross-promotion strategy, you can post a YouTube video on Facebook, for example. You can also make your Instagram post have a “swipe up” option to redirect your followers to a blog on your website.

It’s as easy as it sounds, but the benefits it brings in terms of social media engagement are countless!

Different Social Media Platforms

Other Things You Can Do to Boost Your Social Media Engagement

In addition to the steps already mentioned, you can also boost social media engagement with these tips:

  • Offer something people want through giveaways or contests
  • Talk about trends and use that hashtag that everyone is using or that internet meme that makes everyone laugh!
  • Break internet boundaries and interact with your followers
  • Know the best days and times for post content
  • Keep up with the algorithms
  • Measure your strategies and replicate the ones that are working

Final Thoughts

Do you need more help? You have come to the right place! If you want to increase your social media engagement and management but still don’t know how to do it, don’t hesitate to contact us! We at eMojo offers a wide range of digital marketing services to take your brand or business to the top!

The Best Platform to Promote Your Business in Dubai

Dubai skyline

Dubai is a beautiful country, and there are many things to do there, so it’s not surprising to see that this country has a lot of tourism for people worldwide.

The best thing about people coming from all around the world to Dubai is that you have the opportunity to increase your sales and get more customers from other countries. However, you first need to find a way to get to those customers and turn those leads into sales.

Doing that is not easy at all, but the best way to start getting leads is by promoting your business online. Many business owners avoid online advertising because they think it’s too complex for them or that they don’t need them to succeed. The truth is that times are changing, and online marketing becomes more important daily.

There are many ways to improve your E-commerce strategies, and two of them are by picking the right platforms to promote your business. Two of the best ones are promoting it through the Google Search Engine and Facebook or Instagram Ads.

Read this page to know more about the two of them!

Search engine

 

Google Search Engine

The Google Search Engine is maybe one of the most popular (if not the most popular) ways to promote your business. This doesn’t only apply to Dubai but to every other place in the United Arab Emirates and the world.

Why does that happen? Because of all the people making Google searches each day. Regardless of what they want or the question they want to answer, the first idea of most people is to Google what they need, and that’s when using the Google Search Engine to promote your business comes in handy.

If your website ranks high in the Google Search Engine, it’s going to appear at the top of the results page, which assures you people are at least going to know your business is there. Although the rest is up to you, making people aware of your presence is an essential part of marketing and targeted advertising.

The problem with this is not many people know how to take advantage of this platform and think having a website is enough to attract customers to it. Things are not that simple, but you can always rely on SEO and PPC.

SEO

SEO stands for Search Engine Optimization, and it’s what will make your website get and stay at the top of the search results page whenever someone Googles something related to what you offer or have to say. Hundreds of businesses are not doing their best to improve their SEO, so you shouldn’t waste time if you don’t want your competitors to outsell you.

The whole purpose of SEO is to optimize your page and make it more appealing to Google’s web crawlers and the people who will see it in the future. Therefore, there are many things you can do to make your website the best it can be.

We recommend you start your website in English since most tourists will speak that language. If you stick to only Arabic for your blog and web posts, only people from Dubai will have a way to access your products, and that will leave tourists behind.

You don’t want that since tourists are your main target if you want to increase your sales while they are in the country. You can always rely on a social networking service or a content marketing company such as eMojo that can optimize your website and make it more appealing to your customers.

PPC

Pay-per-click is a less-known strategy for improving web traffic, but it’s also effective for some businesses. What happens here is that advertisers pay publishers whenever an ad is clicked, so your goal here is to make the highest number of people you can see your ad.

Google Ads, Bing Ads, and Amazon Advertising are often the target of PPC strategies, so you can try it if you are working with any of those platforms. However, you need to monitor your PPC campaign to see how your ads are going with certain people and what you can do to improve them in the future.

Social Media Ads

Facebook/Instagram Ads

Following up, we have Facebook and Instagram ads, which are more popular among young people who spend most of their day on social media. Since more people are creating social media accounts each day, you want all those people to know the information you have to say to them, and the best way to do that is through an ad.

There are now two different types of strategies you can follow depending on the results you want to get, so you have to pick between making a transaction with another business to make a deal with them or sticking to your interactions with your customers.

Regardless of which one you choose, the best you can do is have both types of interactions if you want to grow your business better than your competitors. Here’s a brief explanation of what B2B and B2C are about.

B2B

As we mentioned before, B2B stands for Business to Business, and it means you are sharing or selling your services to another company. You may want to do it to ally with them or only because you need something specific they may give you.

B2C

Business to Customer is simply the regular relationship between the seller of something and the people who buy it.

Conclusion

As you could see, there are now many ways to make your business popular in Dubai. You can either buy some ads on Instagram and Facebook or invest in SEO optimization.

Many do both, and doing so can benefit you a lot in the long run, so don’t hesitate to do it! Marketing agency in Dubai such as us, can make that process simpler for you. Contact it now!

5 Reasons Why Every Website Should Have a Blog in 2022

Website blog

Marketing has evolved a lot throughout the years, and things are not like they used to be just a few years ago.

One of the best examples of that is how people can now use eCommerce to increase their sales and grow better than their competitors. The problem with that is not many people know how to benefit from digital marketing and social media.

Blogs are some of the best tools companies have to show what they have to offer and even catch more clients. Hence, you can interact with your customers and prospects more directly and even help them do something depending on what your blog posts are about.

Are you wondering if you should have a blog for your website? We are here to help you! Read this page to learn five reasons every website should have a blog in 2022. You can also find some examples of famous companies that benefit from blogs.

SEO

SEO stands for search engine optimization, and it consists of the process of increasing your popularity and sales by increasing your website traffic. In simpler terms, when you use SEO strategies for your website and blog posts, your website ranks higher on your search engine results page.

When you start optimizing your website, you want it to rank at the top of the results page any time people make a Google search. Having blog posts allow you to optimize your website like you never did before, so you shouldn’t let the opportunity to get more clients and make the ones you already have stay slip.

Search illustration

Sharing Articles

Blog posts are one of the main tools marketers use for online advertising and digital marketing. The more people your blog post gets to, the more sales you can get, so your main goal is to make people read what you have to say. How can you do that? Try sharing your articles and blog posts.

The best way to share your articles is by adding backlinks to them and making sure other articles have backlinks to yours. Doing that makes your clients get to your articles and blog posts by themselves without you needing to engage in additional marketing strategies to achieve that.

Converting Traffic to Leads

Setting your target audience and improving your website traffic is the first step to increasing your sales, but you still need to turn that traffic into leads. Digital marketing strategies work around that goal and try to design a customer journey that gets you leads and turns those leads into faithful customers.

This is when content marketing comes in handy since you can make blog posts that work as guides to your leads and add a call to action at the end of the blog post to make people interested in what you were saying and buy something from you right away.

Leads illustration

Providing Useful Information for the Audience

One of the most difficult parts of keeping your clients is having decent customer relationship management. Many companies and websites get tons of customers and then lose them all because they don’t know what to do to keep them from going to their competitors.

Having an active blog on your website can solve that problem by making your clients interested in what you have to say next. Apart from that, if you ever need to send a message to your audience or show them the things coming up from your company, you can do it through a blog post.

Brand Awareness

Getting to the last reason why every website should have a blog in 2022, we have brand awareness. The concept of brand awareness is the top goal of each company since it means people acknowledge your products and can recognize them just by hearing their name.

One of the most effective ways to improve your brand awareness is by setting your target audience and a specific internet persona for your company. Blog posts allow you to teach your audience who you are and what you have to offer, which makes them familiar with your brand.

Brand Awareness

How to Start a Blog

One of the main concerns of companies trying to create a blog to improve website traffic is they don’t know how to do it. We understand things can be complex if you are not that used to digital marketing strategies, but we recommend you start by setting a target audience for your blogs and the content you want to share in them.

Many famous companies have blogs and use them to increase their profits, so there’s no reason why you shouldn’t do it.

Famous Companies with Blogs

As we mentioned before, many popular companies use blogs even though they are already international enterprises. Coca-Cola is an excellent example since it uses its “Unbottled” blog to talk about corporate objectives and engage with customers, employees, and partners of the company.

Walmart uses its blog to tell people more about the company’s story, shopping tips, and even content featuring products and seasonal deals. Other companies, such as ADP, use blog posts to make people aware of things they can do to live their lives better and avoid problems while working or working in marketing for their businesses.

Bottom Line

Digital marketing and blogs came into our lives to stay in them, and we can’t help but use them to make marketing easier for us. We shouldn’t be afraid of it since doing it can make us lose huge opportunities.

Why SEO Is Critical in the B2B Industry

Business people shaking hands

The common way to find a product or service you have no idea about is to search for it online. Search engines have become the first point of call for most people using the internet. This is why businesses consider search engine optimization (SEO) as one of the most important processes in establishing an online presence.

SEO refers to all the activities that help a website to rank higher in search results about specific keywords.

Research shows that 93% of all web traffic is via search engines. Out of these searches, 46% are linked to local products and services. Businesses can’t ignore the importance of SEO in their marketing operations.

Most B2B marketers understand how important SEO is but hesitate in adding it to their operations. It is easy to understand why they may have doubts about the whole idea.

B2B companies interact with other businesses and not individual consumers. One business identifies how another can help them in their value chain and contacts them directly. The businesses meet, discuss the benefits each will have in the partnership, and make an agreement.

Managers in such companies find it difficult to identify how SEO can increase productivity or profits in these operations. This article will help you realize the role search engine optimization plays in the B2B industry, and why these companies must invest in it as soon as possible.

B2b illustration

Importance of SEO in B2B Industries

SEO Helps to Influence Decision-Making Process

SEO may not be necessary to a B2B company when you consider that most of these businesses contact each other directly. However, research conducted by Demand Gen showed that about 61% of the decision-makers in such organizations begin their decision-making process with web research.

If these managers and directors are going to be using search engines, then having a well-performing website as a B2B company is necessary. It shows the other business that you are a serious organization with enough authority to appear at the top of searches in the industry.

The impressions you leave on these decision-makers influence what they do about proposals you send them.

SEO Helps to Influence Purchasers

B2B companies that make purchases within the supply chain are also influenced by SEO. 77% of these companies claim that they don’t speak to salespeople from other companies until they do their research about them. This research involves information they can gather about the company from online searches.

As the other company, having a website with excellent search engine optimization will help provide these purchasers with all the insight they need about you.

SEO Impacts Lead Generation

Sales and marketing teams in B2B companies use lead generation to identify ideal purchasers in the supply chain. As a purchasing business, you can also use SEO to help you pop up in lead generation activities.

The statistics show that B2B brands that have blogs are contacted by other companies 67% more than those that don’t. Blogging is part of the SEO activities that help to push business websites to the top of search results.

SEO search results illustration

Reasons Why B2B Marketers Should Get Serious About SEO

Several marketers have not taken SEO seriously in the B2B space. They consider it a strategy for companies with a target market in the general population.

The following are reasons why you should consider it as a B2B marketer:

Results for B2B Terms Are Not Crowded Yet

SEO competition in consumer marketing is at its peak. However, hesitation from most B2B companies means that brands that take it seriously will have a strategic advantage over their competitors.

Even those already implementing SEO strategies don’t utilize the keyword techniques aggressively. Many B2B companies are barely authorities in their industries and show at the top of search engine results.

Analyzing these companies shows that their pages are not even optimized to the highest level. They only appear in results because the space is not yet choked. The smallest effort in SEO activities helps most mediocre B2B websites rank high in search results.

Builds Trust with Other B2B Companies

SEO helps associate your brand with certain keywords in the B2B space. If you can share relevant information on your website and display your expertise, other brands begin to trust you more.

The openness in your assessments and attempt to help solve issues in the space makes your brand trustworthy. Whenever similar problems arise, your brand will be associated with solving them.

B2b trust

Mobile Conversions

Mobile traffic on the internet keeps increasing. Purchasing companies are some of the B2B organizations that require mobile-friendly resources and solutions.

Buyers from these companies within the supply chain are usually on the move. When making a purchase, they may turn to your informative website to learn a few things to help them.

In other situations, such as when they are in a fix of some kind, they can also reach information easily from your site if it is mobile-friendly. Contacting your business may be the solution they seek.

SEO guides you to tweak your website to be mobile-friendly. You modify elements and user interfaces to make them simple enough for mobile devices.

The B2B SEO space is not yet saturated. Make the move now to give yourself the best advantage.

Conclusion

We understand that several B2B companies have no idea about the kind of influence that having a well-optimized site gives them in their interactions with other businesses.

Although they may not have to connect with customers directly, other players in the supply chain also use search engines in their decision-making.

Search engine optimization has a huge impact on establishing the company’s authority in the industry it is in. Get off the fence and make it a priority in your business immediately.

Contact eMojo Digital to help you assess your website for search engine optimization and maintenance. We handle all activities to help you appear on the first page of a search result. Just give us the keywords you want to rank for.

How a Digital Marketing Agency in Dubai May Assist Your Business

 

Digital marketing graphics

With many smartphone-dependent and tech-savvy consumers, more businesses in the United Arab Emirates have seen the need to invest in digital strategies to help them have a sustainable competitive advantage. Fortunately, eMojo online marketing agency in Dubai, can share valuable knowledge and skills on recent trends and updates in media management. The trained experts can give insightful tips on crafting campaigns that resonate well with your target demographic needs and demands.

Even though there are substantial marketing insights online, businesses that don’t have enough digital marketing experience and resources are likely to benefit from the services of a professional digital marketing agency. They will assist you in maximizing time, resources and getting a higher ROI.

What Is Digital Marketing

Digital Marketing involves a myriad of fields that require a set of peculiar tools and technology. It’s a component of advertising that uses the internet plus digital-based technologies to promote a product or service. The main aim of online advertising is to promote your brand and enhance customer relationship management using the internet and other forms of digital communication.

Some examples of online marketing services include Search Engine Optimization (SEO), pay-per-click marketing (PPC), social media, email, and content management, conversion rate optimization, and website development, among other types. An experienced online advertising agency in Dubai should provide the above services, plus outlay resources that’ll enable your business to connect with potential consumers when they’re online.

While using these services, a business will connect with potential consumers on Google through (SEO) and (PPC), on LinkedIn, Facebook, or Twitter using social media marketing, and on emails by email marketing.

Digital marketing illustration

7 Ways Your Business Can Benefit from Digital Marketing Agency in Dubai

Provide Access to the Latest Digital Tools

Free tools like Google Analytics are quite beneficial to online advertising, especially for small businesses. These tools provide essential social media listening, keyword research, and benchmarking of a competitor site, among other services.

However, to scale up to more advanced services to reach a wider audience, you must invest in premium tools that provide streamlined campaigns, automation, intelligent and actionable analysts, and many more.

Working with a digital marketing agency will easily allow you to access these advanced tools at an affordable price. They’ve acquired these premium tools at reduced prices due to their strong relationship with their technical partners. You can therefore also access them at reduced costs.

Crafting High-Quality Content

eMojo media management firm stays updated on the latest digital trends and news that could affect your business. These experts don’t stop there; they’ll study your demographic audience, curate content that resonates personally with them and address all your market concerns.

The trained experts will show how users consume your content on the property page and social accounts. Moreover, they’ll plan your marketing strategies for all platforms: on-page, off-page, PPC ads, and social media. eMojo digital marketing agency in Dubai will be able to create different advertising content for other platforms but still maintain the brand’s central message.

Writing content

Growing Your Online Presence

Many people confuse online presence with a huge Facebook following or ranking number one on the search engine, but that’s not the case. Online presence generally means when a consumer looks for your business online, they’re sure to find you. The above metrics may play a vital role in increasing your presence on the internet.

Social media marketing agencies will assist you in creating powerful, high-ranking SEO, social media, and pay-per-click campaigns that build your online presence. The eMojo marketing agency will create social media communities, targeting the appropriate keywords, plus creating user-friendly for different platforms.

Adapting to Changing Search Engine Algorithm

SEO is the primary method of increasing traffic and visibility to your site. Usually, Google will roll out algorithm updates, which can sometimes affect your SEO strategy. Partnering with digital advertising in Dubai allows you never to worry about such instances. These experts are always on the lookout, keeping an eye on the algorithms.

This way, if they drop, the experts can quickly adjust them to prevent your pages from getting deindexed or deranked. Many business sites only think about backlinks, keywords, and content creation as their basis of SEO; however, site architecture, responsive website design, and page speed also play a vital role in web ranking.

Developing Long and Short Term Strategy

The marketing expert will ensure your short-term goals align with your long-term marketing strategy through monthly and quarterly evaluations. They’ll help you curate flexible digital advertisements, leaving room for adjustments like algorithm updates.

Monitoring and Evaluating Campaign Analytics

Any social media campaign must be re-evaluated regularly at the end of a campaign to determine its performance. The important thing is to measure the effectiveness of this marketing strategy while referring to the setup beforehand. While the ad is still running, the marketing agency will look at areas that need adjustment to improve its effectiveness.

After a stipulated period of the campaign has elapsed, the agency will come back to re-examine the company to measure the impact of this particular ad on your business performance. The insight and data the agency gives you will guide the next campaign, ensuring the targeting is accurate, with more brilliant tactics and a powerful message.

Campaign Analytics

Managing the Budget More Effectively

eMojo will help you create a realistic budget for your digital advertising. It ensures it has allocated resources for various types of marketing strategies, including PPC, SEO, social media, and content advertising. They’ll conduct research that’ll tell them which platforms have the best and worst performance, guiding them in budget allocation.

This will ensure that the money is channeled where the problem is. It’ll improve the overall campaign marketing weaknesses and maintain your strengths.

Final Remarks

Hiring eMojo digital marketing agency opens up a wealth of growth opportunities for your business brand in Dubai. These experts can provide resources, knowledge, and tools to scale your business. It’ll also help your business reach an untapped market and create a strong customer experience through innovative, powerful ad campaigns.

 

Five Benefits of Local SEO in 2022

Local SEO is a digital marketing strategy that helps businesses gain more visibility in local searches on websites like Google. While it’s always excellent to have a few good business cards and build a good reputation through word of mouth, you must invest time and money to advertise your business online.

Using local SEO will attract customers by influencing your site’s relevance, improving its prominence, and making it popular. With that said, let’s look at some of the benefits of local SEO to a business in Dubai.

1. Improve Your Visibility in Google Maps

Google Maps is essential for people who travel a lot, but it also comes in handy when it comes to business applications. Local SEO will not only list your business on Google Maps but also ensure it ranks higher. First things first, you’ll have to submit your business information to Google My Business (GMB).

You can include your business address and contact information, among other important information. Moreover, adding a review section to your website is important. Reviews are great for any business, but they double up when it comes to Google Maps reviews left by local customers. Additionally, you can choose categories that are most relevant to your business. The process requires you to invest more time and money, but the end result would be worthwhile.

2. Reach More Local Customers

Local SEO in Dubai can help you increase brand awareness and local acquisition of customers. It’ll also help update your business website and make it more valuable to web visitors. While local customers are the bread and butter of a business, local SEO can also help you to reach people visiting your area.

People visiting a particular area don’t know which businesses have the best reputations or a stronger customer base. These visitors will be looking for businesses with products or services. While using local SEO, your business has a chance of getting noticed before others. You’ll be able to put your best foot forward to showcase your business to new loyal customers.

3. Boost Your Online Presence

One can’t stress enough the importance of having an online presence as a business in Dubai. Incorporating digital marketing in Dubai will make your business more competitive and help you consistently rank at the top of SERPs. Most Google searches are constantly looking for local information.

You’re losing potential customers if your business is not optimized for local searches. Therefore, SEO Dubai is imperative when you want your business to stay relevant. This is true for businesses with physical locations as they have potential customers looking for their products or services.

Early morning shoot for the Dubai Frame during fog time

4. Stay Ahead of the Competition

Investing in Google local services means your business is a step ahead by default. You’ll be able to get all potential clients as they can easily find you. As a business owner, you can always take control when your business appears on the search engine’s first page. Two businesses offer the same services or products, one uses local SEO, and the other uses traditional methods.

No doubt, potential customers would be redirected to a business that ranks highly on SERPs since buyers love to explore the product. A good place where they start their research is the search engine; without any second-guessing, they’ll pick the businesses that are found on the search engine.

5. Get More Reviews and Testimonials

Most customers look through the reviews before purchasing a product. Your customer would love to give honest reviews when you offer authentic services. These reviews will help you generate more customers. All these can’t be possible if you haven’t optimized your business with local SEO.

Moreover, you’ll be able to attain more customer reviews and respond to customer feedback, which will help you rank higher on the search engine as it signifies a better customer experience.

Conclusion

As seen, brick-and-mortar businesses can benefit a lot from local SEO. Emojo Digital Marketing Agency in Dubai can help your business stay afloat and add tremendous value to your business. From increasing your ROI to drawing in new visitors to your business, these experts will help your business grow and thrive.

 

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