In today’s fast-paced digital world, standing out from the crowd can seem impossible. The digital landscape is crowded, and every business is vying for the attention of potential customers. At Emojo Digital Marketing, we understand this struggle and are here to help. We specialize in carving out a unique digital presence for your business, giving you the competitive edge you need.

This article will delve deep into the intricacies of Pay-Per-Click (PPC) and Conversion Rate Optimization (CRO) strategies. These powerful tools can supercharge your digital presence and catapult your business to new heights.

Navigating Digital Advertising with Emojo

The digital realm is vast, and identifying your target audience and potential buyers can often feel like searching for a needle in a haystack. But it doesn’t have to be this way. Emojo is here to guide you through the labyrinth of digital advertising, simplifying the complex and helping you craft a marketing campaign that resonates with your audience.

Pay-Per-Click (PPC): How to Turn Clicks Into Profit? 

In digital marketing, Pay-Per-Click (PPC) is a beacon of potential. It’s a marketing approach where companies pay a small fee each time someone clicks on their advertisement. Think of it as buying visits to your site rather than attempting to ‘earn’ them organically.

However, without a strategic approach, these paid clicks can quickly become a costly venture without yielding substantial results. This is where Emojo steps in. Our team of experts harnesses the power of PPC, transforming each click into profitable traffic and ensuring your marketing budget delivers a significant return on investment.

Emojo’s Six-Step Process for PPC Success

At Emojo, we’ve developed a comprehensive six-step process that sets the stage for PPC success:

1. Define your target market: We delve deep into your industry and customer demographics to identify potential customers and understand their needs.
2. Budgeting: We help you allocate resources effectively, ensuring every penny spent brings you closer to your business goals.
3. Keyword planning: We identify and utilize the most effective keywords that resonate with your target audience and drive them to your site.
4. Ad copy: We craft compelling advertisements that capture attention and entice potential customers to click through to your site.
5. Asset design: We design visually appealing assets that resonate with your target audience, fostering a strong brand identity.
6. Measure and refine: We continuously analyze performance metrics and refine your strategy to ensure optimal results.

Implementing this process will drive financial growth, enhance your brand’s visibility online, and streamline the connection between you and your customers.

Conversion Rate Optimization (CRO): How to Make Every Click Count

Once we’ve driven traffic to your site, the next step is to ensure those visits translate into conversions. This is where Conversion Rate Optimization (CRO) comes in.

At Emojo, we don’t believe in guesswork. Our team of experts utilizes cutting-edge tools and techniques to analyze the behavior of consumers visiting your website. This data-driven approach allows us to understand what works, what doesn’t, and how we can optimize your website and marketing strategy for maximum effectiveness.

Improving Your Website for Conversion

Having identified what attracts consumers to your brand and the challenges you face in reaching your target audience, we then refine your digital presence. We make calculated modifications to your website and comprehensive platform to ensure you’re attracting visitors and converting them into loyal customers who champion your brand.

Laying a Strong Foundation with PPC and CRO

Building a successful digital presence is similar to constructing a sturdy building – it requires a strong foundation. This is where our robust PPC and CRO strategies come into play. With these strategies, we lay a solid foundation for your long-term digital success.

At Emojo, we go beyond just improving your company’s reputation and consumer awareness. We strive to create a lasting digital impact, helping your business make its mark on the market.

The Emojo Difference

What sets Emojo apart is our commitment to your success. We understand that each business is unique, with its own set of challenges and goals. That’s why we provide personalized solutions tailored to your specific needs. We’re not just a digital marketing agency but your strategic partner in digital growth.

Are you ready to take your digital marketing to the next level with Emojo? Don’t wait for success to come to you. Contact us today, and let’s start creating a digital marketing strategy that will propel your business to new heights.

Today we will discuss the foundational steps to profitably scaling your Facebook advertising. Our examples are backed by annual spending of …

• $150M+ for Common Thread Collective’s clients
• $4.5M-5M through our agency-owned brands, plus
• $120M across 150 students, operators, buyers, and owners in our paid-media community: ADmission

Here we will share real-world examples of these steps in action so that you can see how those ads work in the real world. Then we’ll tackle full-funnel creative to show you how to build campaigns that outperform competitors.

But what’s the key to running and scaling ecommerce Facebook ads profitably? 

Creating a consolidated account structure built on campaign budget optimization (CBO) with full-funnel ad creative, of course! 

So here is the Plan of Attack

1. Set Up Your CBO Campaigns & Why CBO Matters
2. Going Broad: Beyond Facebook Lookalikes & Custom Audiences
3. Retargeting & Remarketing on Facebook through Shopify
4. Building Facebook Ad Campaigns with AIDA: Ecommerce Ad Types
5. Scaling Ecommerce Facebook Ads Systematically on Shopify

Set Up Your CBO Campaigns

Campaign budget optimization (CBO) is THE crucial foundation of your Facebook advertising. Each campaign must have a single purpose. Be intentional and make sure to have separate CBOs for:

• Each product
• Buyer personas
• Offers or seasonal events
• Purchase types for large catalogues
• Geographies (for international shipping)

We found that the best way to go about remarketing and prospecting is to do both in the same campaign. This allows for experimenting and testing of the effectiveness of selling specific SKUs, offers, and purchase types — i.e., funnels. Proper set-up ensures that the majority of your spend takes place outside of Facebook’s Learning Phase; meaning, that you’re putting dollars behind funnels optimized for 50 purchase conversions per week.

Does singularity require a single audience or interest stack per campaign? Nope.

On the contrary, three ad sets — each with three-to-five individual ads — within one CBO campaign gives you room to speak to (1) different interest audiences and (2) stages of that funnel at the ad level.

For example, you could have three ad sets with the following audiences …

• Lookalike audience based on your existing customers
• Interest stack related to their hobbies, lifestyle, and behaviours
• BROAD male or female age 18-65+ with no restrictions on your pixel

All ad sets driving to sell to everyone in one geographic area or pushing a single sale.

Beyond Facebook Lookalikes & Custom Audiences

The purpose of prospecting is to reach and convert as many qualified people as humanly possible.
You don’t want to limit the Facebook algorithm when you’re prospecting. Instead, remove as many restraints as possible. A broad audience is basically a lookalike audience (LAL) that trusts Facebook to cast the widest net possible for your target audience, which removes limitations on Facebook’s pixel to find customers. 

It’s Not Real Prospecting Unless You Exclude

Without proper exclusions, you will just be paying to acquire repeat purchasers. With few exceptions, that’s what “owned” channels like email or SMS are for.
Be sure to exclude:

• Existing customers via email list CSV
• Pixel purchasers and visitors from the last 180 days
• Facebook and Instagram page engagers from the last 365 days

Video Ads for Prospecting

Video ads perform are great for prospecting because, if compelling, they grab people’s attention instantaneously. Once you’ve got them hooked, use storytelling to keep them watching. The first three seconds of an effective video ad communicates:

• What your product is
• How and why real people use it
• What one problem it solves in a customer’s life

Note: select Automatic Placements and include both square (1×1) and vertical (9×16) creatives because you can upload both aspect ratios into the same ad. Your 9×16 creative will automatically get served in the five Story placements, making your ad native to your consumer’s feed.

Dynamic Ads for Broad Audiences

If Facebook does its job well, the people viewing your ads should be interested in the stuff you have to sell. Your goal is to intrigue potential customers to click on your ads. Next, we advise that you use what’s called the Dynamic Ads for Broad Audiences (DABA) strategy — dynamic product ads with automatic placement. This tells Facebook to automate your creative and product carousels for you. DABA is great because a single DPA ad can be dispersed across all ad placements, even Instagram Stories.

Note: DABA and DPA look exactly the same as ads; the difference is in who sees them — DABAs are DPAs only if they’re being run to cold, broad audiences. The DABA strategy is perfect for products that don’t require a lot of education or stores that have a lot of SKUs, like fashion or accessories. Because Facebook’s algorithm cycles through your product catalogue, it’s great for gathering data if you’re new to paid ads or getting started with a consolidated ad account structure.

Retargeting & Remarketing on Facebook through Shopify

The next piece of your account structure within the overall CBO campaign is Facebook remarketing ads. Remarketing ads are served to people who have already visited your website or engaged with your social pages. With remarketing, you want to answer the questions that are possibly creating a barrier to purchase. Think: why is this person is not converting? Answer those questions and objections in your ad copy and creative. Places you can utilize for inspiration:

• Mine the FAQs from your customer service team
• Read through old comments on your social platforms
• Examine positive and negative reviews on your Shopify store
• Research a competitor to see what people are saying about them

Lastly, consolidate themes and use these main pain points in your ad text and headlines. At the same time, once you have their attention, counter those concerns with your creative:

• 30-day money back guarantee
• Guaranteed shipping by Christmas
• Influencer and micro-influencer testimonials
• Social proof in the form of customer reviews and rating

Notice how each brand combines retargeting-buying triggers. First, Alala: 20% off first purchase, a PR review, and new arrivals to tempt previous visitors. Second, Native: 10% off plus heavy social-proof with 5-star reviews, “2.5 million customers,” and a PR namedrop. Third, APL: a full customer quote and — in place of a discount — “Free 2-Day Shipping & Returns.”
Keep these remarketing ad sets in the same CBO campaign as the broad or prospecting ad set for that specific SKU, creative angle, geography, or offer. This will let you assess how effective each level of your funnel is for converting a new customer.

When to Start Remarketing?

Start within your remarketing window — AKA the “time lag” in which 90% of your consumers are most likely to purchase. For instance, if the bulk of your purchases happen within the first 30 days of them entering your funnel, then this is your remarketing window.

Your remarketing audience will include:

• Website visitors last 30 (or, your time-lag)
• Facebook and Instagram page engagers last 180

Be sure to exclude existing customers and all pixel purchasers from the last 180 days. Set up these exclusions within Facebook ads manager at the ad-set level by creating a website custom audience.

User Generated Content for Remarketing

Unlike a prospecting ad, by the time a consumer hits the remarketing part of your funnel, they already know your brand. In this case, your remarketing should go into more detail on value propositions or product benefits. Specify the one problem your product solves in your customer’s life and why they need it now.UGC features your product in the wild, showcasing your product in an environment that looks exactly like your target customer’s day-to-day. However, soliciting UGC can be challenging so try sending out an email to your best customers and offer gift cards in exchange for the help.

Be specific. Send scripts or briefs for UCGs to follow so that they know the kinds of things they should highlight. Make sure they film it vertically on their iphone so that you can use it for 1:1 ads, 4:5 ads, and 9×16 ads. Don’t have customers? Incentivize your friends or family with free products or consider hiring an ad creative agency that can do it for you; you’ve got options.

Facebook Ad Campaigns with AIDA: Ecommerce Ad Types

For ad creative to be deemed “successful,” it needs to be hitting your success metric: either cost per acquisition (CPA) or return on ad spend (ROAS). When launching new ads in new accounts, you’re working with an extremely small data set, meaning everything is subjective. The AIDA framework is the only analytical way to measure creative with metrics that are directly correlated to ROAS.

• Attention: To measure for attention, you want 3-second views. Dividing 3-second views by total impressions will tell you what percent of people your ads are stopping. Of course, you can only measure this for video ads.
• Interest: Measuring interest is done through average watch time (also only measurable on video ads). Aim for more than three seconds for this one.
• Desire: Desire is about your outbound click-through rate. You want to know what percent of people are actually clicking through your ad. Typically, anything above 1% is a great starting point. Then, set your sights on beating your best.
• Action: Finally action. This is measured by ROAS and answers the question, “Are we actually driving people to the purchase?”

As you optimize and iterate on ad parts according to this framework, you improve the overall outcome of your funnel, independent of the performance of a single ad set.

Don’t Reinvent the Wheel

As you create ads, always begin the process by pulling your best performing ad copy. Don’t introduce multiple new variables when testing ads, otherwise you won’t know which one had the effect on improved performance. Pro tip: utilize ad copy from customer reviews or PR quotes – they’ll be the best-performing copy you’ll ever write!

Use Dynamic Product Ads

Dynamic Product Ads (DPAs) pulled straight from your Shopify Catalogue should be a mainstay in your creative arsenal, because they are sweeping up your lowest hanging customers who are closest to the purchasing process. Facebook will pull whatever product your customer was eyeing to create a custom-carousel.

Have a separate CBO campaign for your DPA, and have your DPA audience as follows:

• Viewed content last 14 days
• Initiated checkout last 14 days
• Added to cart last 14 days
• Exclude customers and purchases from the last 180

Scaling Ecommerce Facebook Ads Systematically for Shopify

Using a consolidated ad account with full-funnel creative allows you to see which parts of your sales funnel are or are not working. Thanks to CBO, the majority of your digital marketing strategy can be condensed into a handful of intentional Facebook ad campaigns: organized based on angle, geography, SKU, or offer.

Conclusion

Beyond having a clean account setup, remember that the one thing that will set you and your brand apart is your creative. Whether you have a brand new ad account or a seasoned pixel, are brand new to Facebook ads or are an advanced level media buyer, this structure is for you.

With about 16 million visitors every year, Dubai is currently one of the busiest markets in the world. Businesses in the city use various techniques to compete for the attention of this potential market.

Research shows that 46% of searches on Google are for local products or services. Since two-thirds of the people doing the search won’t move to page two of the results, it is necessary to at least have your business appear on the first page, if not at the top.

Search engine optimization (SEO) is an excellent way for you to ensure that your company ranks highly for specific search results. If you sell shirts, your shop should pop up in the results when a person does a “buy quality shirts” search. It is the same for different industries.

This article will explore SEO and examine why a business needs a professional agency to improve its online presence.

Benefits of Hiring an SEO Company in Dubai for Your Business

You can do search engine optimization for your business on your own or have an agency handle it. We advise that you choose the latter for the following reasons:

Relevant Competition

A website can only succeed online if it gets regular, relevant traffic. Businesses can then focus on transforming the traffic into opportunities through lead marketing.

Large organizations in Dubai commit a lot of resources to digital marketing. The majority of this goes into SEO. If you want to compete with such companies, consider hiring a digital marketing agency to handle your SEO.

Agencies can execute high-level digital marketing and search engine optimization with smaller budgets. Professionals from these companies are experts at on-page, off-page, and on-site strategies. They can combine elements for digital campaigns that enable your business to offer relevant competition to large corporations.

Keep up with Trends

Search engine algorithms change rapidly. The field keeps changing with technological developments. Doing it yourself or letting an in-house marketing team handle SEO means it is a side task, and keeping up with changes might be difficult.

SEO agencies do this as their core business and constantly update their techniques in response to new technology. Having your online presence up to date with trends keeps you ahead of your competition. Your website looks professional and attracts a relevant share of online traffic.

Concentrate on Your Business

Search engine optimization takes a lot of time. You constantly create new content, ensure they are optimized for SEO, add backlinks, do link building, etc. These come before all the on-page and off-page activities you add as support.

Since you learn this knowledge first, the process will require some time.

An agency should handle all these while you use the time to properly work on your business. You can dedicate that time to improving customer service and support. The agency works full time on SEO while you work full time on your company. This is better than dedicating 50% effort to each.

Save Money on SEO Tools

When doing search engine optimization yourself, you have to use specific tools and software that don’t come for free. When you compare the cost of the tools and how often you will use them, you may be overspending.

Hiring an agency means you save money that you would have spent on these tools. The SEO company uses them regularly and makes more money in the process. They can offer their services at a lower price, making them a cost-effective choice.

Prevent Errors and Mistakes

Processes such as SEO require detailed steps. Without the necessary skills and experience, it is easy to make mistakes. These errors can negatively impact your online presence if they are not changed soon enough.

As a beginner, it is difficult to identify the mistakes even before you try to fix them.
Agencies have experience with the common mistakes and how they affect advertising campaigns. They can avoid them when implementing SEO strategies to help your page rank higher.

An SEO agency can analyze websites to find loading speed, mobile compatibility, and link structure issues that they fix effectively.

Better Return on Investment

An agency in Dubai has all the data and insights on different local markets. The expertise of an agency’s SEO professionals enables them to drive the right kind of traffic to your website. Converting these individuals into customers is easy.

Online agencies achieve massive brand awareness when improving search engine ranking for your business. You can ride on this for marketing and make profits with less advertising investment.

Proper Keyword Reports

Agencies don’t only execute processes to improve your SEO rankings, they also track your brand performance in connection with your chosen keywords.

They provide reports on performance and include suggestions on the steps to take next.

Website Maintenance

As part of their services, SEO agencies often perform regular maintenance on your website as they assess search engine rankings.

They do continuous monitoring to identify issues and help fix them immediately. This indirectly helps to keep the site running at all times and helps to catch bugs early.

Factors That Affect the SEO Ranking of a Web Page

SEO requirements change quickly. It is difficult keeping up with the rapid development and technologies, but you have to. Knowing the latest trends in search engine optimization keeps your online presence relevant.

Below are some of the factors that search engines use to rank pages for results:

Site Structure

The first thing to consider is the structure of your website. Your site should be created with an excellent website builder, have a robots.txt file, and have a sitemap. These help Google web crawlers to have a good summary of your website.

Site Security

A website that is not secure is not recommended to users. The web crawlers for search engines look at the URL of your site to determine how secure it is. Websites without HTTPS are often not added to the top of search results.

Page Speed

Several web users leave websites when they take more than eight seconds to load. To help improve user experience search engines recommend fast-loading websites more than slow ones. This was added to the algorithm in July 2018.

Mobile Friendliness

More than 50% of web users visit sites from their mobile devices. If your website is not mobile-friendly, you limit it to only half of your potential visitors. Search engines factor this into their page rankings to ensure that most users can access their recommended sites.

Optimized Content

Crawlers also check content when recommending sites. A website that has most of the keywords that users search for is ranked higher than those that have fewer matching elements. The algorithms consider how many times the keywords appear, whether they are headings or not and if they are linked to other sites with more instances.

Conclusion

There are many other reasons to hire an SEO agency to handle your search engine optimization activities. They offer you better expertise and skills at optimum prices. Take advantage of this to grow your business in Dubai.

eMojo Digital provides you with expertise in search engine optimization and website maintenance. We can guide your strategies to help you rank on the first page of a search result depending on the keywords you associate with.

Search Engine Optimization (SEO) has expanded over the years to include concepts such as User Experience (UX). This concept used to be a concern of designers and product managers alone. 

Now, digital marketers will have to add it to their knowledge base to improve their efficiency. This article will explore UX and how critical it is in helping your page rank better in search results.

What Is User Experience (UX)?

UX is a form of design that focuses on the activities of a user when they get to a website. This covers everything, from the site’s layout, color combinations, and the actions required to complete tasks.

The process creates meaningful experiences for users. It looks for the easiest way for the most challenged person to access solutions with your product.

How Is UX combined with SEO?

Initially, web designers were more concerned about search engines than users. They just added enough keywords and backlinks to web pages to enable search engines to promote websites to the top of search results.

Current search engines emphasize user behavior more than keywords and backlinks. They track user activity on pages and learn from their interactions. Search engines then use this data to determine if your web page is relevant or not.

Measuring UX on a Website

You can track and analyze specific metrics to measure UX. The following are the most vital indicators you should check in the process:

• Check user interaction with forms. A tool such as Hotjar analyzes which fields users decline to fill or spend a lot of time filling. This information helps you optimize your forms.
• You can also observe how users navigate your website using a tool such as Crazy Egg or Microsoft Clarity. It shows you the aspects of your design that are helping or hurting your webpage interactivity.
• Let people use your website and give you feedback on their experiences. 
• Tracking page views and the time spent on a page can help you determine which pages on your site are exciting and popular.
• You can always conduct a customer satisfaction survey to help you measure UX. 
• Depend on your customer service team to provide information from their interaction with customers who encounter issues when using your website.
• Tracking page load speed is necessary. Over 70% of consumers say this metric affects their desire to purchase from an online shop. Knowing this provides information on user experience.

Best Practices for SEO with UX

1. Mobile-First pages

Statistics show that about 59.72% of online traffic comes from mobile sources. This means over 4 billion people browse the internet from their mobile devices.

Refusing to make your web page mobile-friendly makes it inaccessible to about half the number of people online.

Search engines also rate web pages by how mobile-friendly they are.

2. Build Fast Loading Sites

Many web users move on to other pages when the one they are visiting takes more than eight seconds to load. Websites that load quickly offer a better user experience to individuals. Search engines now consider this factor when rating pages in their results.

You can increase the speed of your website by compressing images, using efficient code, and hosting on standard servers.

Boost SEO by reducing loading times on your web pages.

3. Easy Navigation

Having complex navigation for your website shows a lack of structure. It also affects the amount of time a user spends browsing there. Many people move to a different website if they do not find what they’re looking for after visiting three pages.

Design websites with navigation allow a user to complete a task quickly and with less confusion.

Several designers have turned to one-page websites to simplify this. These are user-friendly and excellent for SEO.

4. Use Headings and Titles

Web crawlers use headings to help them summarize pages quickly. Your website must have headings and a title to boost SEO.

Per standard recommendation, you should have one H1 tag and use H2 and H3 tags to organize the page content. Include your keywords in the headings and in a way that makes sense.

5. User-Friendly Layouts

Combining layouts and aesthetics boosts SEO in several ways. How you merge colors, videos, and images determines whether your page is boring or not. These improve the user experience on the page.

Since search engines now consider user experience, you can leverage your layout to get your page to rank higher.

6. A Clear Logo

The logo of a website is one of the most vital elements of a website. Your image should be clear, have a tagline, and include an alternative text describing what it is. Search engines use logos in their page classifications. Using the correct logo improves user experience, which in turn boosts SEO.

Conclusion

It is not possible to separate SEO and UX at the moment. Web designers should include search engine optimization as a factor to consider when planning user experience.

At eMojo digital agency in Dubai, we offer expertise in search engine optimization. We can guide your strategies to help you rank on the first page of a search result depending on the keywords you associate with.

Every business needs to ensure that suitable languages are used when it comes to search engine optimization (SEO). The last thing anyone wants is to use a language that people do not speak in the country that they reside in. However, what should people do when multiple languages are spoken in a country?

That is where multilingual SEO comes in. A place like Dubai has two popular languages spoken and written. Businesses need to use these two languages to hone in on the customers who come to Dubai and live there.

To learn more about multilingual SEO in Dubai, continue reading below.

Why Do Businesses Need Multilingual SEO?

Even though English is the most popular language on the internet, it doesn’t mean it should be the only language that businesses use. A company’s reputation will be positive if people use multiple languages for their SEO needs. Also, it will help attract more customers.

What Are the Two Languages Needed?

In Dubai, only 11.3% of the population are citizens, meaning businesses will need to have English as one of the main languages used for SEO. This is because it is the most spoken language in the world, which is why people need to use that information to help gain attention from their target audience.

The second language that should be used for SEO purposes is Arabic. Many Emirati citizens travel to Dubai, which is why having Arabic on a website is a great way to ensure they can use it.

Why Should Businesses Have Multilingual SEO?

There are many reasons businesses should use multilingual SEO for the website, brand, and other parts of the company, but below are some specific examples:

Tourism

Dubai is one of the hottest tourist destinations, which is why businesses should have two languages when setting up SEO on a website. This will come off a lot better when a customer is looking for something while they are in Dubai. An example would be a gold seller. If the gold seller only had Arabic on the website, then all the English speakers would miss out on going to the store.

It is just another way for businesses in Dubai to help with the booming tourism industry.

Local SEO

Having a one-up on the local SEO market is a great way to ensure that the business website shows up on more search engines than competitors. Using multiple languages online for content marketing, website building, or other SEO strategies will help with the Google algorithm.

There is a lot of competition online in the local area, but when a business uses English and Arabic, customers will see this website first.

Worldwide SEO

Every search engine will help promote websites that are helping worldwide SEO strategies. This is because it brings people together. Multilingualism is a way for businesses to hit the global market and gain new customers from overseas. There are people all over the world that speak either Arabic or English, which is why companies should cater to gain their attention.

Multilingual SEO Best Practices

These are three best practices businesses can use for multilingual SEO:

1. Dedicated URLs: The URL is the first part every customer sees, but this is also where SEO needs to begin. Whether it is English or Arabic, both languages should have its URL so that Google can properly crawl, index, and rank.

2. One Language Per Page: Visible content is used when it comes to rankings, which is why every business should ensure that only one language is used for each URL.

SEO Has Been Completed, How Can Customers See That on the Website?

When SEO has been completed, and a new customer comes to a website, every business should ensure that it is easy for customers to access the language preference they want. This can be done by having a clear button.

Conclusion

One of the best digital marketing strategies that can be used when it comes to making a business stand out online is to have multilingual SEO implemented on a website. This will help companies in Dubai to optimize content for search engines like Google. When English and Arabic are used, customer satisfaction will continue to rise since more people can read and interact with the website.

Overall, multilingual SEO practices can be practiced and implemented by eMojo. Every business will have digital efforts that will create a difference in the number of interested customers that purchase from the company.

Is your SEO plan working well enough? How can you be sure that your efforts generate tangible results? What can you do to enhance the functionality of your website?

You can get the answers to all of these questions by monitoring the relevant performance metrics.

What Is KPI?

KPIs serve as a monitoring platform that helps you determine which strategies are effective and which are not. Most importantly, keeping an eye on the right KPIs is the best method to save time, news, and money by avoiding activities that don’t result in the desired profit and sales.

In this article, we’ll highlight the crucial signs that marketers need to be aware of.

Organic Traffic

Its growth indicates you’ve succeeded in your major SEO objective of increasing the volume of people who view and visit your website. This is also known as a pageview.

You can easily track daily searches in your site traffic if you use Google Analytics, which you should do. Go to the “Audience > Overview” report, choose the “Organic Traffic” field under “Add Segment,” and then click “Add Segment.”

Search Rankings

It’s no secret that the better your website performs for the relevant keywords, the higher its ranking.

A crucial KPI is search rankings because they are a direct indicator of how well your SEO is working. Once you get higher search rankings, you will soon achieve your other goal, this could be generating visitors, leads, and conversions.

Monitoring your rankings for the relevant keywords is also crucial. As a result, even if your website’s “Jeans” section tops the search results for “black and white vertical striped thin jeans for women,” your site traffic will not increase much.

Search Visibility

The frequency with which your domain shows in search results for the keywords is known as search engine visibility.

Even before your website starts bringing in visitors, you can see the positive dynamics by monitoring search visibility. As for all your SEO-related effort, this score may be a major motivator. If you want to keep track of the initial effects of website improvement, a search engine visibility score is quite helpful.

The score for total impressions can be found in the Performance report. An impression is tallied each time a user accesses the search engine results page that includes your URL.

Pay Per Click

In contrast to paid ads, there is no fee associated with each click from an organic search result. However, organic traffic can come at a price.

Organic Pay Per Click (PPC) refers to the price you pay for each visitor who accesses your website via organic search results. This cost can be calculated with a formula.

ROI

You can track the ROI (Return on Investment) of each of your search engine marketing campaigns. Also, you can assess whether the net profit justifies the cost of website optimization and online advertising by calculating SEO ROI.

Furthermore, the formula to determine your ROI percentage is as follows:

Cost of Investment / (Gain from Investment – Cost of Investment)

Natural CTR

The click-through rate (CTR), a performance indicator, measures the proportion of people who click on your link to those who view the entire set of search results. High CTR, therefore, equals high traffic.

CTR is a significant ranking factor used by search engines. Even high rankings, for instance, won’t help you draw in more visitors if your search snippets don’t look engaging enough. As a result, your CTR is far from satisfactory. Low CTR indicates to search engines that your website doesn’t live up to customer satisfaction, which could lead to lower rankings.

Branded Traffic

Branded traffic is the volume of visitors that comes from users who entered search keywords containing your business name. Essentially, branded traffic should be your main KPI if building brand awareness is important for your company (and it should be).

These kinds of searches produce the highest conversion rates since users who use branded keywords are already aware of what they want.

Customer Lifetime Value (CLV)

Client Lifetime Value (CLV) is a metric used to calculate the financial contribution that each customer makes.

Furthermore, Client Lifetime Value aids a business in determining which SEO-related activities have the biggest positive financial impact.

Conclusion

Setting goals is a difficult task for your e-commerce business.

It’s a serious task that requires careful thought, teamwork, and, most importantly, the ability to deliver what you proposed in order to reach the goals.

Furthermore, it is time-consuming to track every single metric that is currently in use. Based on the goals of your project, you should choose your own set of KPIs.

This half-art, half-science marketing strategy is one that eMojo’s professional team has mastered with proficiency, and it has been shown to produce measurable and worthwhile results.

Most marketers and business owners pay close attention to their SEO and advertising strategies to increase their sales or rank higher in search engines. However, many ignore their social media engagement.

That’s a big mistake! Did you know that your social media engagement can take your brand or business to the top?

Whether you’re looking to generate leads, increase your sales, promote new products, or have a higher return on investment (ROI), a good social media marketing plan can bring success and those big numbers you’ve been looking for!

While there is no single solution to increasing engagement, there are some tips you can consider to leverage social media and the way your audience reacts to what you post there. Find the best here!

Evaluate Your Social Media Engagement

How do you know if you should work on your social media engagement if you haven’t examined it? Remember that you cannot improve what cannot be measured! That’s why almost every social media platform has tools to track this information and learn how people react to your profiles.

Therefore, the first step you should take is to analyze your audience’s engagement on all your social media platforms! Do you use Facebook? Pay attention to the comments you receive there or the posts that attract more interactions!

If you prefer Instagram or believe that your target audience is there, then you should consider other metrics, including the number of followers or likes. The same thing happens with Twitter.

Assessing your social media engagement gives you a starting point. In other words, you can’t start working if you don’t know your current status. However, if you have an idea of ​​how people react to what you post, you can replicate the strategies that are working.

Define Your Social Media Engagement Objectives

If you already know your current status, what is the next step to take? At this point, you should know where to go, but that’s impossible if you don’t have clear goals.

Another common mistake in social media marketing strategies is not immediately identifying target engagement, and it’s more common than you think.

While it is not necessary to have years of defined goals, you can set current and short-term social media engagement goals. This way, taking actions that benefit your brand or business is easier.

When you know what works for your social media profiles because you examined your engagement, defining or adjusting goals is a piece of cake!

Therefore, during this step, you should also decide if you need to increase your followers, attract customers, or generate leads. What is your priority? Once you answer that question, you know which strategy can work best for you.

At this point, you can try anything from email marketing to influencer marketing to deals and giveaways. You only have to make sure that the direction you choose aligns with your overall strategy.

Identify Your Target Audience

Many people do this early, while others leave this step for later. Whatever your decision, you should know that it’s essential. Any social media strategy must consider the target audience as one of the most important factors.

Therefore, if you have not done it before, you must collect information about your audience and define who you want to reach with your social media content. You can collect information through surveys, focus groups, website analytics, marketing segmentation, and more!

Regardless of the tools you use, you must prioritize your target audience in order to have a successful social media engagement strategy. It is also essential to know what content to create or how you should adapt your existing content for those people.

In addition, you should also know which platforms your customers use the most and invest more effort there. Rely on social media analytics and win!

Create High-Level Content

If you already have your audience defined and you know what your objectives are, what you should you do next? Successful digital marketing depends on several factors, and content is at the top of the list.

With a good content marketing strategy, you can make people remember what you said and how you made them feel. This last factor is the most important one!

Therefore, if you want people to interact with you, you must create valuable and engaging content. High-level content is also essential to boost brand loyalty.

Do you want to know how to do this? Again, there are many ways to create quality content, but you need to focus on what your audience likes.

If your target audience is on Facebook, you should add engagement content to your posts, including questions or polls, for example. Quality content is essential to be successful on Facebook and other social media platforms such as Instagram, Twitter, and even LinkedIn.

Humanize Your Brand

If you’ve already completed the steps above, the next thing to consider is how you approach people.

Today customers prefer businesses and brands they can feel connected to. Do you know what is a good way to achieve this goal? Humanizing your brand!

If you humanize your brand, your followers will feel that they are part of something and will connect with what you are and what you offer in a more authentic way.

Rely on Cross Promotion on Different Social Media Platforms

Do you want to increase your social media engagement and make your business as successful as you always dreamed of? There’s one more thing to do: cross-promotion.

It’s an unknown term for many. However, once they discover it, savvy marketers can’t stop using it. Actually, that’s something that most successful brands do.

As part of a cross-promotion strategy, you can post a YouTube video on Facebook, for example. You can also make your Instagram post have a “swipe up” option to redirect your followers to a blog on your website.

It’s as easy as it sounds, but the benefits it brings in terms of social media engagement are countless!

Other Things You Can Do to Boost Your Social Media Engagement

In addition to the steps already mentioned, you can also boost social media engagement with these tips:

• Offer something people want through giveaways or contests
• Talk about trends and use that hashtag that everyone is using or that internet meme that makes everyone laugh!
• Break internet boundaries and interact with your followers
• Know the best days and times for post content
• Keep up with the algorithms
• Measure your strategies and replicate the ones that are working

Final Thoughts

Do you need more help? You have come to the right place! If you want to increase your social media engagement and management but still don’t know how to do it, don’t hesitate to contact us! We at eMojo offers a wide range of digital marketing services to take your brand or business to the top!

Dubai is a beautiful country, and there are many things to do there, so it’s not surprising to see that this country has a lot of tourism for people worldwide.

The best thing about people coming from all around the world to Dubai is that you have the opportunity to increase your sales and get more customers from other countries. However, you first need to find a way to get to those customers and turn those leads into sales.

Doing that is not easy at all, but the best way to start getting leads is by promoting your business online. Many business owners avoid online advertising because they think it’s too complex for them or that they don’t need them to succeed. The truth is that times are changing, and online marketing becomes more important daily.

There are many ways to improve your E-commerce strategies, and two of them are by picking the right platforms to promote your business. Two of the best ones are promoting it through the Google Search Engine and Facebook or Instagram Ads.

Read this page to know more about the two of them!

Google Search Engine

The Google Search Engine is maybe one of the most popular (if not the most popular) ways to promote your business. This doesn’t only apply to Dubai but to every other place in the United Arab Emirates and the world.

Why does that happen? Because of all the people making Google searches each day. Regardless of what they want or the question they want to answer, the first idea of most people is to Google what they need, and that’s when using the Google Search Engine to promote your business comes in handy.

If your website ranks high in the Google Search Engine, it’s going to appear at the top of the results page, which assures you people are at least going to know your business is there. Although the rest is up to you, making people aware of your presence is an essential part of marketing and targeted advertising.

The problem with this is not many people know how to take advantage of this platform and think having a website is enough to attract customers to it. Things are not that simple, but you can always rely on SEO and PPC.

SEO

SEO stands for Search Engine Optimization, and it’s what will make your website get and stay at the top of the search results page whenever someone Googles something related to what you offer or have to say. Hundreds of businesses are not doing their best to improve their SEO, so you shouldn’t waste time if you don’t want your competitors to outsell you.

The whole purpose of SEO is to optimize your page and make it more appealing to Google’s web crawlers and the people who will see it in the future. Therefore, there are many things you can do to make your website the best it can be.

We recommend you start your website in English since most tourists will speak that language. If you stick to only Arabic for your blog and web posts, only people from Dubai will have a way to access your products, and that will leave tourists behind.

You don’t want that since tourists are your main target if you want to increase your sales while they are in the country. You can always rely on a social networking service or a content marketing company such as eMojo that can optimize your website and make it more appealing to your customers.

PPC

Pay-per-click is a less-known strategy for improving web traffic, but it’s also effective for some businesses. What happens here is that advertisers pay publishers whenever an ad is clicked, so your goal here is to make the highest number of people you can see your ad.

Google Ads, Bing Ads, and Amazon Advertising are often the target of PPC strategies, so you can try it if you are working with any of those platforms. However, you need to monitor your PPC campaign to see how your ads are going with certain people and what you can do to improve them in the future.

Facebook/Instagram Ads

Following up, we have Facebook and Instagram ads, which are more popular among young people who spend most of their day on social media. Since more people are creating social media accounts each day, you want all those people to know the information you have to say to them, and the best way to do that is through an ad.

There are now two different types of strategies you can follow depending on the results you want to get, so you have to pick between making a transaction with another business to make a deal with them or sticking to your interactions with your customers.

Regardless of which one you choose, the best you can do is have both types of interactions if you want to grow your business better than your competitors. Here’s a brief explanation of what B2B and B2C are about.

B2B

As we mentioned before, B2B stands for Business to Business, and it means you are sharing or selling your services to another company. You may want to do it to ally with them or only because you need something specific they may give you.

B2C

Business to Customer is simply the regular relationship between the seller of something and the people who buy it.

Conclusion

As you could see, there are now many ways to make your business popular in Dubai. You can either buy some ads on Instagram and Facebook or invest in SEO optimization.

Many do both, and doing so can benefit you a lot in the long run, so don’t hesitate to do it! Marketing agency in Dubai such as us, can make that process simpler for you. Contact it now!

Marketing has evolved a lot throughout the years, and things are not like they used to be just a few years ago.

One of the best examples of that is how people can now use eCommerce to increase their sales and grow better than their competitors. The problem with that is not many people know how to benefit from digital marketing and social media.

Blogs are some of the best tools companies have to show what they have to offer and even catch more clients. Hence, you can interact with your customers and prospects more directly and even help them do something depending on what your blog posts are about.

Are you wondering if you should have a blog for your website? We are here to help you! Read this page to learn five reasons every website should have a blog in 2022. You can also find some examples of famous companies that benefit from blogs.

SEO

SEO stands for search engine optimization, and it consists of the process of increasing your popularity and sales by increasing your website traffic. In simpler terms, when you use SEO strategies for your website and blog posts, your website ranks higher on your search engine results page.

When you start optimizing your website, you want it to rank at the top of the results page any time people make a Google search. Having blog posts allow you to optimize your website like you never did before, so you shouldn’t let the opportunity to get more clients and make the ones you already have stay slip.

Sharing Articles

Blog posts are one of the main tools marketers use for online advertising and digital marketing. The more people your blog post gets to, the more sales you can get, so your main goal is to make people read what you have to say. How can you do that? Try sharing your articles and blog posts.

The best way to share your articles is by adding backlinks to them and making sure other articles have backlinks to yours. Doing that makes your clients get to your articles and blog posts by themselves without you needing to engage in additional marketing strategies to achieve that.

Converting Traffic to Leads

Setting your target audience and improving your website traffic is the first step to increasing your sales, but you still need to turn that traffic into leads. Digital marketing strategies work around that goal and try to design a customer journey that gets you leads and turns those leads into faithful customers.

This is when content marketing comes in handy since you can make blog posts that work as guides to your leads and add a call to action at the end of the blog post to make people interested in what you were saying and buy something from you right away.

Providing Useful Information for the Audience

One of the most difficult parts of keeping your clients is having decent customer relationship management. Many companies and websites get tons of customers and then lose them all because they don’t know what to do to keep them from going to their competitors.

Having an active blog on your website can solve that problem by making your clients interested in what you have to say next. Apart from that, if you ever need to send a message to your audience or show them the things coming up from your company, you can do it through a blog post.

Brand Awareness

Getting to the last reason why every website should have a blog in 2022, we have brand awareness. The concept of brand awareness is the top goal of each company since it means people acknowledge your products and can recognize them just by hearing their name.

One of the most effective ways to improve your brand awareness is by setting your target audience and a specific internet persona for your company. Blog posts allow you to teach your audience who you are and what you have to offer, which makes them familiar with your brand.

How to Start a Blog

One of the main concerns of companies trying to create a blog to improve website traffic is they don’t know how to do it. We understand things can be complex if you are not that used to digital marketing strategies, but we recommend you start by setting a target audience for your blogs and the content you want to share in them.

Many famous companies have blogs and use them to increase their profits, so there’s no reason why you shouldn’t do it.

Famous Companies with Blogs

As we mentioned before, many popular companies use blogs even though they are already international enterprises. Coca-Cola is an excellent example since it uses its “Unbottled” blog to talk about corporate objectives and engage with customers, employees, and partners of the company.

Walmart uses its blog to tell people more about the company’s story, shopping tips, and even content featuring products and seasonal deals. Other companies, such as ADP, use blog posts to make people aware of things they can do to live their lives better and avoid problems while working or working in marketing for their businesses.

Bottom Line

Digital marketing and blogs came into our lives to stay in them, and we can’t help but use them to make marketing easier for us. We shouldn’t be afraid of it since doing it can make us lose huge opportunities.

The common way to find a product or service you have no idea about is to search for it online. Search engines have become the first point of call for most people using the internet. This is why businesses consider search engine optimization (SEO) as one of the most important processes in establishing an online presence.

SEO refers to all the activities that help a website to rank higher in search results about specific keywords.

Research shows that 93% of all web traffic is via search engines. Out of these searches, 46% are linked to local products and services. Businesses can’t ignore the importance of SEO in their marketing operations.

Most B2B marketers understand how important SEO is but hesitate in adding it to their operations. It is easy to understand why they may have doubts about the whole idea.

B2B companies interact with other businesses and not individual consumers. One business identifies how another can help them in their value chain and contacts them directly. The businesses meet, discuss the benefits each will have in the partnership, and make an agreement.

Managers in such companies find it difficult to identify how SEO can increase productivity or profits in these operations. This article will help you realize the role search engine optimization plays in the B2B industry, and why these companies must invest in it as soon as possible.

Importance of SEO in B2B Industries

SEO Helps to Influence Decision-Making Process

SEO may not be necessary to a B2B company when you consider that most of these businesses contact each other directly. However, research conducted by Demand Gen showed that about 61% of the decision-makers in such organizations begin their decision-making process with web research.

If these managers and directors are going to be using search engines, then having a well-performing website as a B2B company is necessary. It shows the other business that you are a serious organization with enough authority to appear at the top of searches in the industry.

The impressions you leave on these decision-makers influence what they do about proposals you send them.

SEO Helps to Influence Purchasers

B2B companies that make purchases within the supply chain are also influenced by SEO. 77% of these companies claim that they don’t speak to salespeople from other companies until they do their research about them. This research involves information they can gather about the company from online searches.

As the other company, having a website with excellent search engine optimization will help provide these purchasers with all the insight they need about you.

SEO Impacts Lead Generation

Sales and marketing teams in B2B companies use lead generation to identify ideal purchasers in the supply chain. As a purchasing business, you can also use SEO to help you pop up in lead generation activities.

The statistics show that B2B brands that have blogs are contacted by other companies 67% more than those that don’t. Blogging is part of the SEO activities that help to push business websites to the top of search results.

Reasons Why B2B Marketers Should Get Serious About SEO

Several marketers have not taken SEO seriously in the B2B space. They consider it a strategy for companies with a target market in the general population.

The following are reasons why you should consider it as a B2B marketer:

Results for B2B Terms Are Not Crowded Yet

SEO competition in consumer marketing is at its peak. However, hesitation from most B2B companies means that brands that take it seriously will have a strategic advantage over their competitors.

Even those already implementing SEO strategies don’t utilize the keyword techniques aggressively. Many B2B companies are barely authorities in their industries and show at the top of search engine results.

Analyzing these companies shows that their pages are not even optimized to the highest level. They only appear in results because the space is not yet choked. The smallest effort in SEO activities helps most mediocre B2B websites rank high in search results.

Builds Trust with Other B2B Companies

SEO helps associate your brand with certain keywords in the B2B space. If you can share relevant information on your website and display your expertise, other brands begin to trust you more.

The openness in your assessments and attempt to help solve issues in the space makes your brand trustworthy. Whenever similar problems arise, your brand will be associated with solving them.

Mobile Conversions

Mobile traffic on the internet keeps increasing. Purchasing companies are some of the B2B organizations that require mobile-friendly resources and solutions.

Buyers from these companies within the supply chain are usually on the move. When making a purchase, they may turn to your informative website to learn a few things to help them.

In other situations, such as when they are in a fix of some kind, they can also reach information easily from your site if it is mobile-friendly. Contacting your business may be the solution they seek.

SEO guides you to tweak your website to be mobile-friendly. You modify elements and user interfaces to make them simple enough for mobile devices.

The B2B SEO space is not yet saturated. Make the move now to give yourself the best advantage.

Conclusion

We understand that several B2B companies have no idea about the kind of influence that having a well-optimized site gives them in their interactions with other businesses.

Although they may not have to connect with customers directly, other players in the supply chain also use search engines in their decision-making.

Search engine optimization has a huge impact on establishing the company’s authority in the industry it is in. Get off the fence and make it a priority in your business immediately.

Contact eMojo Digital to help you assess your website for search engine optimization and maintenance. We handle all activities to help you appear on the first page of a search result. Just give us the keywords you want to rank for.