Conversion Rate
Optimization

Increase the percentage of website visitors
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Improving your store listing assets

The conversion rate optimization (CRO) process is the practice of increasing the rate of users
who visit your website for various desired actions.

CRO Plan

Having a conversion rate optimization plan is crucial for any digitalmarketing strategy. An analysis needs to be made of your brand’s current website or app and see how much traffic is occurring. After, we pinpoint what obstacles can be turned into conversions, then adjusting the web page in order to enhance conversion.

The Power Of A/B Testing

A/B testing is a very important tool to use when trying
to improve conversion rates. The purpose of A/B testing
is to do trial and error to see what customers will respond
well to and what they will respond poorly to.
After A/B testing is complete, that data will be taken into
consideration and be modified accordingly. This will ensure
a long term improvement in conversion rate optimization for
the brand’s website or app.

Get improved customer insights

If you want to convert your traffic, you first need to recognize why customers are going on your brand’s website. This is where a good SEO strategy comes in handy. Most customers end up on your site from a simple Google search or from word of mouth. Research needs to be done to understand what drives customers to be interested in your brand, therefore finding your target audience. Two questions should be answered; ‘What is stopping you from making the action today?’ and ‘What is the reason for your visit today?’

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Our Conversion Rate Optimization Process

Our step-by-step process for improving your conversion rate.

1 Audience Analysis
We need to identify what drives your audience’s interest in your brand. An analysis needs to be made of your audience’s demographics, barriers, and of course interests.
2 Identifying Barriers
It is important to find out where your audience gets uninterested in your brand and leaves the site. By finding that barrier a small modification may be made to improve your conversion rate.
3 Persuading Visitors
Finding out what persuaded your current users/customers to make an action on your site will help you get an idea on what you need to keep and what you need to remove from your site.
4 Modifications
Once all the data is collected and a clear picture is made of what needs to be changed, added, or removed from your site, minor modifications may be made to improve on your site’s CRO.
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