PPC or ' Pay Per Click'
Allows your ad to get to the right people, at the right time and transform clicks into customers.
PPC Advertising (or Paid Advertising)
As the main way for digital platforms to monetize, you’ll encounter these ads everywhere you go. With so many opportunities out there, you need to have a concise advertising strategy in order to generate as much business as possible.
The way it works is, you pay a fee every time your ad is clicked on – so you can potentially get lots of exposure to people, and only pay for the ones who have higher intent to buy – delivering much more targeting, meaningful traffic to your site. This popular method of marketing is highly competitive, meaning a carefully planned and managed, well-delivered PPC strategy is essential to get you the best results, increase visibility to your target market and bring you better quality leads, conversions, and ROI.
PPC can be highly time-consuming, from reading up on a strategy to actually executing it – and that’s where we come in. eMojo’s PPC team is made of specialists, who are here to help you reach your target markets at the right time and right place, with the right ad. You set the budget, and you also have full visibility into the data – which can later provide valuable insights for your other digital marketing channels. With a whopping 100 billion+ searches made monthly on Google, and trillions of impressions on social media platforms like Facebook, Instagram, Tiktok and Snapchat a solid PPC marketing strategy is essential.
After adjusting your PPC strategy it is important to make a new analysis of your target audience. Think of this as an advantage.You are starting fresh and it is your chance to make sure your ads are laser-focused onto your ideal target audience. When combining our strategy with social media advertising and retargeting audience methods, we guartunees the messaging hits home. This, of course, will only benefit your brand in the long run.
Our Process for Paid Ads
A step-by-step process for paid ads
Frequently Asked Questions
What is paid campaign management?
Paid campaign management is the process of planning, executing, and monitoring paid advertising campaigns. The goal of paid campaign management is to generate leads or sales for a business through paid ads.
What are the three types of campaigns?
There are three types of campaigns:
- Brand awareness campaign aims to increase brand awareness and reach.
- Lead generation campaign: This type of campaign aims to generate leads for a business.
- Sales campaign: This type of campaign aims to increase sales for a business.
What are the benefits of paid campaign management?
There are many benefits of paid campaign management, including:
- Increased reach: Paid ads can reach a wider audience than organic methods.
- Targeted advertising: Paid ads can target specific demographics, interests, and locations.
- Increased ROI: With the proper planning and execution, businesses can see a higher ROI from paid campaigns than from organic methods.
- Increased brand awareness: Paid campaigns can help increase brand awareness and recognition.
What are the challenges of paid campaign management?
Some challenges come with managing paid campaigns, including:
- Cost: Paid ads can be expensive, depending on your platform and target keywords.
- Time-consuming: Planning and executing a paid campaign can be time-consuming.
- Requires ongoing management: Paid campaigns require ongoing management to ensure they are effective.
- Can be difficult to track results: It can be difficult to track the results of paid campaigns, especially if you are not using the proper tracking tools.