Paid Campaign

Allows your ad to get to the right people, at the right time

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PPC or ' Pay Per Click'

Allows your ad to get to the right people, at the right time and transform clicks into customers.

PPC Advertising (or Paid Advertising)

As the main way for digital platforms to monetize, you’ll encounter these ads everywhere you go. With so many opportunities out there, you need to have a concise advertising strategy in order to generate as much business as possible.
The way it works is, you pay a fee every time your ad is clicked on – so you can potentially get lots of exposure to people, and only pay for the ones who have higher intent to buy – delivering much more targeting, meaningful traffic to your site. This popular method of marketing is highly competitive, meaning a carefully planned and managed, well-delivered PPC strategy is essential to get you the best results, increase visibility to your target market and bring you better quality leads, conversions, and ROI.

PPC Strategy

PPC can be highly time-consuming, from reading up on a strategy to actually executing it – and that’s where we come in. eMojo’s PPC team is made of specialists, who are here to help you reach your target markets at the right time and right place, with the right ad. You set the budget, and you also have full visibility into the data – which can later provide valuable insights for your other digital marketing channels. With a whopping 100 billion+ searches made monthly on Google, and trillions of impressions on social media platforms like Facebook, Instagram, Tiktok and Snapchat a solid PPC marketing strategy is essential.

Audience Targeting

After adjusting your PPC strategy it is important to make a new analysis of your target audience. Think of this as an advantage.You are starting fresh and it is your chance to make sure your ads are laser-focused onto your ideal target audience. When combining our strategy with social media advertising and retargeting audience methods, we guartunees the messaging hits home. This, of course, will only benefit your brand in the long run.

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Our Process for Paid Ads

A step-by-step process fo paid ads

1 Define your target market
We pinpoint your target audience based on all the data collected from your brand market characteristics which include geographics as well as demographics.
2 Budgeting
We make sure to stay within your budgeting constraints, while monitoring competitor’s ad spend. We’ll make sure your campaign always comes out on top.
3 Keyword planning
By strategically planning which keywords to target, we make sure to maximize your ROI while minimizing costs.
4 Ad copy
The team analize your target audience to collect data on what their main concerns might be and what they are exactly looking for. With that information we create ad copies that highlight the key features of your brand to bring more brand awareness.
5 Asset design
By collaborating with our marketing team as well as your brand’s internal marketing team, together we can create eye-catching display ads and landing pages to generate convertible leads.
6 Measure and refine
We will continue to evaluate your campaign and find ways to consistently improve them. Our goal is to maximize your conversions.