Profitably Scale Facebook Ads for your Shopify Ecommerce Shop

Today we will discuss the foundational steps to profitably scaling your Facebook advertising. Our examples are backed by annual spends of …

  • $150M+ for Common Thread Collective’s clients
  • $4.5M-5M through our agency-owned brands, plus
  • $120M across 150 students, operators, buyers, and owners in our paid-media community: ADmission

Here we will share real-world examples of these steps in action so that you can see how those ads work in the real world. Then we’ll tackle full-funnel creative to show you how to build campaigns that outperform competitors.

But what’s the key to running and scaling ecommerce Facebook ads profitably? 

Creating a consolidated account structure built on campaign budget optimization (CBO) with full-funnel ad creative, of course! 

So here is the Plan of Attack

1. Set Up Your CBO Campaigns & Why CBO Matters
2. Going Broad: Beyond Facebook Lookalikes & Custom Audiences
3. Retargeting & Remarketing on Facebook through Shopify
4. Building Facebook Ad Campaigns with AIDA: Ecommerce Ad Types
5. Scaling Ecommerce Facebook Ads Systematically on Shopify

Set Up Your CBO Campaigns

Campaign budget optimization (CBO) is THE crucial foundation of your Facebook advertising. Each campaign must have a single purpose. Be intentional and make sure to have separate CBOs for:

  • Each product
  • Buyer personas
  • Offers or seasonal events
  • Purchase types for large catalogues
  • Geographies (for international shipping)

CBO emojo

We found that the best way to go about remarketing and prospecting is to do both in the same campaign. This allows for experimenting and testing of the effectiveness of selling specific SKUs, offers, and purchase types — i.e., funnels. Proper set-up ensures that the majority of your spend takes place outside of Facebook’s Learning Phase; meaning, that you’re putting dollars behind funnels optimized for 50 purchase conversions per week.

Does singularity require a single audience or interest stack per campaign? Nope.

On the contrary, three ad sets — each with three-to-five individual ads — within one CBO campaign gives you room to speak to (1) different interest audiences and (2) stages of that funnel at the ad level.

Phone Mockups

For example, you could have three ad sets with the following audiences …

  • Lookalike audience based on your existing customers
  • Interest stack related to their hobbies, lifestyle, and behaviours
  • BROAD male or female age 18-65+ with no restrictions on your pixel

All ad sets driving to sell to everyone in one geographic area or pushing a single sale.

Beyond Facebook Lookalikes & Custom Audiences

The purpose of prospecting is to reach and convert as many qualified people as humanly possible.
You don’t want to limit the Facebook algorithm when you’re prospecting. Instead, remove as many restraints as possible. A broad audience is basically a lookalike audience (LAL) that trusts Facebook to cast the widest net possible for your target audience, which removes limitations on Facebook’s pixel to find customers. 

It’s Not Real Prospecting Unless You Exclude

Without proper exclusions, you will just be paying to acquire repeat purchasers. With few exceptions, that’s what “owned” channels like email or SMS are for.
Be sure to exclude:

  • Existing customers via email list CSV
  • Pixel purchasers and visitors from the last 180 days
  • Facebook and Instagram page engagers from the last 365 days

Video Ads for Prospecting

Video ads perform are great for prospecting because, if compelling, they grab people’s attention instantaneously. Once you’ve got them hooked, use storytelling to keep them watching. The first three seconds of an effective video ad communicates:

  • What your product is
  • How and why real people use it
  • What one problem it solves in a customer’s life

Note: select Automatic Placements and include both square (1×1) and vertical (9×16) creatives because you can upload both aspect ratios into the same ad. Your 9×16 creative will automatically get served in the five Story placements, making your ad native to your consumer’s feed.

Dynamic Ads for Broad Audiences

If Facebook does its job well, the people viewing your ads should be interested in the stuff you have to sell. Your goal is to intrigue potential customers to click on your ads. Next, we advise that you use what’s called the Dynamic Ads for Broad Audiences (DABA) strategy — dynamic product ads with automatic placement. This tells Facebook to automate your creative and product carousels for you. DABA is great because a single DPA ad can be dispersed across all ad placements, even Instagram Stories.

DynamicAds_BroadAudiences

Note: DABA and DPA look exactly the same as ads; the difference is in who sees them — DABAs are DPAs only if they’re being run to cold, broad audiences. The DABA strategy is perfect for products that don’t require a lot of education or stores that have a lot of SKUs, like fashion or accessories. Because Facebook’s algorithm cycles through your product catalogue, it’s great for gathering data if you’re new to paid ads or getting started with a consolidated ad account structure.

Retargeting & Remarketing on Facebook through Shopify

The next piece of your account structure within the overall CBO campaign is Facebook remarketing ads. Remarketing ads are served to people who have already visited your website or engaged with your social pages. With remarketing, you want to answer the questions that are possibly creating a barrier to purchase. Think: why is this person is not converting? Answer those questions and objections in your ad copy and creative. Places you can utilize for inspiration:

  • Mine the FAQs from your customer service team
  • Read through old comments on your social platforms
  • Examine positive and negative reviews on your Shopify store
  • Research a competitor to see what people are saying about them

Lastly, consolidate themes and use these main pain points in your ad text and headlines. At the same time, once you have their attention, counter those concerns with your creative:

  • 30-day money back guarantee
  • Guaranteed shipping by Christmas
  • Influencer and micro-influencer testimonials
  • Social proof in the form of customer reviews and rating

Retargeting

Notice how each brand combines retargeting-buying triggers. First, Alala: 20% off first purchase, a PR review, and new arrivals to tempt previous visitors. Second, Native: 10% off plus heavy social-proof with 5-star reviews, “2.5 million customers,” and a PR namedrop. Third, APL: a full customer quote and — in place of a discount — “Free 2-Day Shipping & Returns.”
Keep these remarketing ad sets in the same CBO campaign as the broad or prospecting ad set for that specific SKU, creative angle, geography, or offer. This will let you assess how effective each level of your funnel is for converting a new customer.

When to Start Remarketing?

Start within your remarketing window — AKA the “time lag” in which 90% of your consumers are most likely to purchase. For instance, if the bulk of your purchases happen within the first 30 days of them entering your funnel, then this is your remarketing window.

Analytics

Your remarketing audience will include:

  • Website visitors last 30 (or, your time-lag)
  • Facebook and Instagram page engagers last 180

Be sure to exclude existing customers and all pixel purchasers from the last 180 days. Set up these exclusions within Facebook ads manager at the ad-set level by creating a website custom audience.

Create

User Generated Content for Remarketing

Unlike a prospecting ad, by the time a consumer hits the remarketing part of your funnel, they already know your brand. In this case, your remarketing should go into more detail on value propositions or product benefits. Specify the one problem your product solves in your customer’s life and why they need it now.UGC features your product in the wild, showcasing your product in an environment that looks exactly like your target customer’s day-to-day. However, soliciting UGC can be challenging so try sending out an email to your best customers and offer gift cards in exchange for the help.

Be specific. Send scripts or briefs for UCGs to follow so that they know the kinds of things they should highlight. Make sure they film it vertically on their iphone so that you can use it for 1:1 ads, 4:5 ads, and 9×16 ads. Don’t have customers? Incentivize your friends or family with free products or consider hiring an ad creative agency that can do it for you; you’ve got options.

Facebook Ad Campaigns with AIDA: Ecommerce Ad Types

For ad creative to be deemed “successful,” it needs to be hitting your success metric: either cost per acquisition (CPA) or return on ad spend (ROAS). When launching new ads in new accounts, you’re working with an extremely small data set, meaning everything is subjective. The AIDA framework is the only analytical way to measure creative with metrics that are directly correlated to ROAS.

AdPerformanceFunnel_Infographic

  • Attention: To measure for attention, you want 3-second views. Dividing 3-second views by total impressions will tell you what percent of people your ads are stopping. Of course, you can only measure this for video ads.
  • Interest: Measuring interest is done through average watch time (also only measurable on video ads). Aim for more than three seconds for this one.
  • Desire: Desire is about your outbound click-through rate. You want to know what percent of people are actually clicking through your ad. Typically, anything above 1% is a great starting point. Then, set your sights on beating your best.
  • Action: Finally action. This is measured by ROAS and answers the question, “Are we actually driving people to the purchase?”

As you optimize and iterate on ad parts according to this framework, you improve the overall outcome of your funnel, independent of the performance of a single ad set.

Don’t Reinvent the Wheel

As you create ads, always begin the process by pulling your best performing ad copy. Don’t introduce multiple new variables when testing ads, otherwise you won’t know which one had the effect on improved performance. Pro tip: utilize ad copy from customer reviews or PR quotes – they’ll be the best-performing copy you’ll ever write!

Use Dynamic Product Ads

Dynamic Product Ads (DPAs) pulled straight from your Shopify Catalogue should be a mainstay in your creative arsenal, because they are sweeping up your lowest hanging customers who are closest to the purchasing process. Facebook will pull whatever product your customer was eyeing to create a custom-carousel.

Have a separate CBO campaign for your DPA, and have your DPA audience as follows:

  • Viewed content last 14 days
  • Initiated checkout last 14 days
  • Added to cart last 14 days
  • Exclude customers and purchases from the last 180

Scaling Ecommerce Facebook Ads Systematically for Shopify

Using a consolidated ad account with full-funnel creative allows you to see which parts of your sales funnel are or are not working. Thanks to CBO, the majority of your digital marketing strategy can be condensed into a handful of intentional Facebook ad campaigns: organized based on angle, geography, SKU, or offer.

Conclusion

Beyond having a clean account setup, remember that the one thing that will set you and your brand apart is your creative. Whether you have a brand new ad account or a seasoned pixel, are brand new to Facebook ads or are an advanced level media buyer, this structure is for you.

What Is A Seo Strategy And How To Develop One?

 

The hot topic of SEO is full of myths and misconceptions. As a business owner, you want to make sure that as much traffic as possible is driven to your website, but what’s the best way to do that? More than anything, a successful SEO strategy requires understanding how your target market searches for information online. It also necessitates creating relevant and engaging content that will rank high on search engine results pages (SERPs).

When it comes to online visibility, it is no secret that one of the best ways to improve it is through a well-executed SEO strategy. Search engine optimization enhances the organic traffic of your website by showing your webpage on the top results of search engines, which directly increases the revenue. While many different techniques can be used as part of an SEO strategy, all share the common goal of improving the site’s ranking within SERPs. And while there is no guaranteed way to rank a website without following the proper SEO strategy.

SEO strategy is a plan that improves your website ranking on search engines to attract more organic traffic. This plan is based on numerous fundamental pillars such as technical SEO, content strategy, and link building.

SEO blog post

Here Are The 8 Tips To Develop An Effective SEO Strategy this 2022

SEO strategies don’t always have to be about competing with competitors and placing more keywords. You have to understand your audience and their queries in order to enhance visibility on search engines. These eight SEO strategies will help you:

    Create Content For Humans

Google’s algorithm keeps getting smarter by the day. Google’s algorithm is constantly improving its alignment with human thought through the incorporation of human input. Search engines are not fooled anymore by any magic trick or loophole. Therefore, it is best to write content that is useful for users and not search engines.

It would help if you gave priority to your audience what solution they need from you. This can only happen by writing engaging, realistic content. Anybody can see a keyword being stuffed in, and it’s even more apparent when stuffing is used. So make sure you fit keywords where they are needed and use driving keywords to enhance your content.

 

    Place Targeted Keywords Naturally

Keywords are the core of search engine optimization strategy. By identifying standard search terms, keywords get to the heart of what Google and users are looking for. SEO generates 1000%+ more traffic than organic social media, which accounts for nearly half of all internet traffic. SEO is based on keywords.

Keyword research is the first step. To find the long-term search intent and main keywords, you can use keyword-finding SEO tools such as Ahrefs, keyword planner, etc., and simple on-site searches bars. Next, explore more in-depth to discover more long-tail variations, research competitors to identify keyword gaps, and add the main keywords and supporting keywords in your metadata and the anchor text for any links. Don’t stuff keywords unnaturally to increase the keyword ratio. These keywords should be used naturally to maintain readability in your content.

 

    User Experience Matters

If your website is complicated to understand or work with, users usually bounce back and land on the following search engine result after a few frustrating minutes. Make sure your website doesn’t have broken links, error landing pages, and a messy structure if you want to create a good user experience.

Users value seamless navigation and a great experience. This also makes it easier for Google’s crawlers to inspect your web pages and decide the ranking on SERP. Make sure your headings are short and easy-to-read paragraphs. This will help to lessen the bounce rate of your landing page and increase your rankings and improve conversion rates overall.

 

    Create Appropriate Inbound/Outbound Links

Creating domain authority or reputation is an essential element of off-page SEO, i.e. link-building. Both outbound and external links give immunity to your webpage. Links are also a ranking factor. Search engines and crawlers use links to find content. They then evaluate the relevance of those pages to a query. This is also true for internal linking. Don’t be afraid of linking to other pages on your website if it’s necessary or natural. 51% of marketers see an improvement in their marketing efforts after implementing a link-building strategy.

 

    Format Content For Featured Snippets

Featured snippets play an essential role in gaining organic traffic directly to the website. To increase your possibilities of featured landing snippets, there are some formatting and stylistic options you can make. These include bullet points, numbered lists, infographics, and answering questions directly. Although some data shows that snippets do not always lead to clicks, more than 19% of search results have featured snippets. These snippets are great for increasing brand awareness and getting your name out.

 

    Focus on Website Speed

You can make your website and web pages stand apart by enhancing website response time because users want immediate information and quick results. If your site takes too much time to load, you may use users. You can increase site speed and smoothness by optimizing and compressing your images and deleting old/defunct Plugins.

It would be best to make responsive design a part of your SEO marketing strategy. Your website will be accessible from many devices. Your website must load properly on all platforms such as mobile phones, tablets, computers, etc., without compromising response time.

 

    Keep Your Eyes On Google Algorithm Updates

Google is becoming more intelligent and more intuitive each day. The latest algorithm updates penalize or benefit sites. Rankings and penalties from google are determined based on a number of factors, including accessibility, speed, and spammy content. While it is impossible to avoid, there are some easy steps you can take that will help you stay within reach. First, sign up to relevant forums and websites to keep on top of any new/impending developments. Google’s Search Console Community is an excellent place to start. Make sure you closely monitor your organic traffic by using SEO tools like Google Analytics and SEMrush so that you can modify them accordingly.

 

    Update Existing Content & Add Missing Subtopics

Your SEO strategy can never be finished. It is possible to improve upon the work that you have already done and beat your competitors by continually updating. You should update your content by placing keywords in more natural ways, creating backlinks, and improving the readability score of your content. You can increase traffic to pages that perform well by updating them regularly.

Fish Paper

Conclusion

Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. In order to develop an effective SEO strategy, you’ll need to understand how search engines work and the factors that influence their rankings.

 

Working with proper SEO strategies is one of the most important aspects of online marketing. If you’re unsure where to start or not getting the results you want, our team can help. We’ll develop a custom SEO strategy for your business to help you achieve your goals and get the results you need. Contact us today to learn more about our services and how we can help you grow your business.

The True Meaning Of PPC Strategy In 2022

Have you ever come across the word PPC and cracked your brains for what it stands for? Or maybe you just saw it in passing one day and just left it behind. But trust us when we say this, you shouldn’t make the mistake of being unaware of what a PPC strategy is.

A PPC strategy is a vital online marketing ordeal that should not be taken for granted. If you crack the code of a good PPC strategy, then you are set with your project scoring for high numbers. So, let’s end the suspense and get right into the PPC strategy meaning and a lot more.

What is PPC?

PPC is the abbreviated form of pay-per-click. Now, the meaning has suddenly dawned upon you, hasn’t it? Nevertheless, it is an online marketing model which you might be aware of. Every time someone clicks on an ad that is placed and appears on the screen,  the advertising company pays for the traffic that is led to their site. Sounds like an amazing way to earn customers, doesn’t it?

PPC is buying traffic by redirecting users to a site without attempting an organic way to procure it. If you have heard of SEO which stands for Search Engine Optimization, it basically works on the same principle. Here, advertisers will place their ads strategically in the links that are sponsored in the SEO. So if someone searches for a business keyword these ads would pop up instantly.

But this isn’t as easy as it might seem. There’s a lot of research needed to find the most profitable keyword according to its popularity and categorize these keywords properly into your campaign. If your PPC works smoothly and customers are happy with it, then as advertisers you earn a hefty profit as your payment gets lesser. 

 

Google ads

 

How Is Google Ads Related to PPC?

Now that we have established what PPC is exactly, we can move on to the platforms that offer it to you. And by the title, you must have already guessed what we are going to talk about. If you are looking for the most popular way of putting PPC into practice, Google is your answer.

Google ads is indeed a humongous platform where advertising revels in the profitable market it can sustain. As a business, you can make ads so that you can place them in the SEO engine of Google and see them appear on the platform.

So what happens here is that the users in Google will bid on the keywords and then you have to pay each time someone clicks on your ads. Every time someone punches in some keywords, Google will work as an initiator and put forward some of the ads in front of the consumer. The chosen ads will be based on stuff like quality, relevance, size, etc.

There is an ad rank in place according to which your ad is more likely to appear on the search screen. This ad rank is calculated based on a CPC bid and the score of quality. So, this way you get your targeted consumers who can get stuff from your business according to the price range. In loose terms, it kind of fits into an online auctionary category. To get a closer look at PPC strategy meanings and ways, read on. 

 

Keywords

 

How To Search For Keywords? 

You might be thinking that researching for keywords is such a time-consuming ordeal and may be questioning if there is any other way around this. Well, the simple answer is that there isn’t any. But trust us, all the hard work you might put into keyword research is going to help your business grow through PPC.

It’s not a one-time thing that you research a keyword and place it forever. You have to keep altering it and refining it to meet your potential customers through the google search engine. You create a campaign according to the number of your keywords. So to create as many campaigns as you want, you need a higher keyword count. This will allow you to tap into various relevant and low-priced keywords.

 

Let’s look at the factors:

  1. Expansion

    One of the most important factors that determine the popularity of your ads in the google search engine and something that contributes to the ad rank is if the keyword is long-tailed. What it essentially means is that your keywords are specific rather than generic. Since there will not be much competition for it, it will be relatively cheaper.

  2. Relevance

    the relevance of the keyword is very important indeed because why will you pay for web traffic that doesn’t even relate to your business. If you have to target the specific words so that you rank higher on the ad rank and get profitable margins.

  3. Exhaustion

    you have to keep on expanding your keywords and altering them, refining them to reach a broader audience. With growing keywords, the quality of your ad campaigns will also grow terrifically.

With these tips, PPC strategy meaning has never been easier. 

How To Manage PPC Campaigns?

Managing your PPC campaigns is as essential as creating your ad campaigns. For your campaigns to be successful, it needs engagement and activity. So let’s take a look at how you can manage your PPC campaigns effectively.

  1. Adding Keywords

    the first order of business for you would be to add as many keywords as you can after filtering through the process of relevance, exhaustion, and expansion as mentioned above.

  2. Adding Negative Keywords

    if you want to improve the relevance of your ad campaigns, introducing non-convertible words as negative keywords is the way to go. It also reduces the amount you waste and gives you a productive outcome.

  3. Making A Split Into Your Ad Groups

    you have to make sure there is an improvement in the CTR or the Click-through rate and the Quality Score that defines your ad rank by making your ad groups smaller through splits so that it becomes more specific and relevant. This will help in more targeted content and link it to your landing page

  4. Review

    you have to constantly review which are the most expensive keywords and whether they are performing well. If not, you can simply remove them to cut down on cost and invest in more performing keywords.

  5. Refining Your Landing Page

    make your landing page very attractive and keep on modifying the content according to the search content of individuals to see a boost in the conversion rates. Try to direct your traffic to different pages.

 

What Is eMojo Digital Solutions?

eMojo Digital Solutions is truly the solution to all your PPC-related problems as it directs you to the best SEO management system along with paid campaign management, social media management, web development, conversion rate optimization, and online reputation management. Through their specialized talents, sit back and relax while you see your business booming in no time. With measurable, dollar driving, ROI positive results, eMojo Digital Solutions will take your digital efforts up a notch.

Bottom line

Many aspects determine the success of your PPC marketing strategy. But once you have cracked the code to create web traffic to your websites while paying lower prices for ad campaigns, your profits will sore through the roof. So keep in mind the necessary details and get the help of expert agencies to help you grow your business.

Digital marketing for E-commerce web-sites

Stip climb in E-commerce purchases due to global situation

No matter what you sell online, be it clothing, jewelry, car parts, or even diamonds, you will need to promote your store. E-commerce sites are those sites that allow you to engage in commerce on the web, whether you sell goods or services. No matter what you sell, you do so on an e-commerce website.

The years 2020-2021 have taught us a thing or two about online sales. While the world dealt and still dealing with a global pandemic, many business owners found themselves compelled to

redirect themselves to online sales.

credit card on laptop

The ongoing process business owners were going through in 2020-2022

Many businesses closed, some turned to online sales, others froze their assets, and so on. We have undoubtedly learned a thing or two about keeping up with technology. The truth is, if we lag, we will be left behind. Today’s world is highly technological and cannot be compared to former eras.

E-commerce site promotion is mostly technological, but the marketing part can be less technical. In other words, when discussing site promotion for e-commerce sites, we are actually discussing technical promotion and organic promotion.

Main differences between Paid and Organic marketing

Of course, we can talk about PPC for e-commerce sites, but it is usually performed along with technical and organic site promotion. The technical site promotion usually focuses on precise coding, site programing, correct H2 and H3 headers, etc.

In parallel, search engine optimization will focus on writing and publishing content and constructing an array of links for e-commerce sites. Moreover, e-commerce sites will usually require some form of paid promotion. While some people choose to market and advertise through social media platforms, others will prefer marketing with paid campaigns via google.

PPC VS SEO – Which one to pick for E-commerce web-sites

You can’t really tell which one is better. Since every business needs a different kind of site promotion, every business should have a unique online marketing plan made. In some cases, a prominent part of the promotion for e-commerce sites will be organic. In other cases, the proper emphasis should be given to paid promotion on e-commerce sites. Either way, you will want someone professional behind your marketing campaign wheel. In other words, you will need a recommended Search Engine Optimization (SEO) firm for e-commerce site promotions.

Organic promotion allows you to enjoy long term exposure

If you would like to benefit from long-term exposure and traffic, you have the possibility of organic site promotion for e-commerce sites. The organic promotion will allow you to get a high placement on the google search engine rating, but it is essential to keep this rating up.

In other words, if you’ve attained a high rating on certain expressions, you will need to continue and maintain said rating. On many occasions, ratings stagger, site owners get punished, etc. if you wish to keep the rating you’ve achieved using e-commerce site promotion, you will need to perform a correct site optimization

order on internet

SEO Tips for E-commerce web-sites

In today’s online world, your target audience is used to automatic sites and very short processes thanks to automation. Therefore, the better your site is at accessibility and automation, the higher it will be ranked in the search results.

Moreover, an e-commerce promotion company would recommend a suitable description for your products. Furthermore, online store promotion will require you to define the metadata and tags on your site accurately. In addition, the inner and outer hyperlink structure should be correct and of high quality. and finally, all of the above is worthless without a good and proper user experience on-site (UX\UI).

Be sure to have added value on your sales site

Another thing we want you to remember is, no matter how much you invest in your promotion, the investment must be qualitative. Let’s explain what we just said. Note that when dealing with online stores promotion or corporate website promotion, it usually comes down to quality.

Whether you’re promoting with Google, Bing, or any other search engine, you should pay heed to upload quality content to your sites. If we’re dealing with an e-commerce site, it should be accurate, of course. The product images should be qualitative, the meta tags and headlines should be accurate, and more.

Technological tools for focusing and optimizing online stores

In order to focus your efforts as best as you can, you have the option of using a variety of technological tools. Though many of them require payment, they are worth the investment. Take Google’s search console, for example. This console allows you to optimize your site in many ways and from different angles.

You can be up to speed on different problems presented by the site and review the rating of your relevant keywords. In addition, these technological tools optimize the writing of meta tags, diagnose problematic situations on the e-commerce site, etc.

Always be sure to do your research on your competition and other stores

Another thing you should know is that during e-commerce site promotion, you should also conduct proper competitor research. This research should carefully examine your competitor’s marketing strategies in your field. For example, if your competitors are advertising on social media platforms, you should be aware of it, know what they are publishing, know their sales, see the search phrases they focus on, and more.

By the way, a good competitor’s research is a relatively short process that usually takes place at the start of the promotional process but can also be conducted later. Good competitor research can often indicate that changing the marketing strategy is warranted.

order onlineSometimes you must change your promotion strategy as you go

It is crucial to keep an eye out for the competition at all times. This can help you better understand your target audiences. This works both ways, and competitor’s research can also teach you what not to do. In this manner, you can learn from your competitor’s mistakes.

So far, we’ve only discussed e-commerce promotion actions that you should take. We will discuss the practical aspect of site promotion from this point on. How practical is it to promote an internet store in this highly competitive world? Well, indeed, the business competition nowadays is fierce.

Paid promotion for e-commerce websites allows you to increase traffic quickly

It’s true that no matter what you decide to sell, you’ll have competitors at every step of the way. However, it is important to remember that many may not put forth the effort and engage in the store promotion process. Marketing an internet store is a journey, and many business owners aren’t ready to take it.

But this journey can also be easier and quicker, especially if you decide to take the path of e-commerce store paid promotion. E-commerce store paid promotion will allow you to see increased customer traffic as soon as a day after the campaign launches. Assuming that the paid promotion is appropriately conducted.

Online stores paid marketing – speedy results

If you are interested in promoting an e-commerce store and lack the patience to wait a few months for the organic promotion to kick in, you could publish on social platforms, Google, etc. PPC for internet stores yield an immediate increase in client traffic, but keep in mind that as soon as your google campaign stops, so will the traffic.

Suppose you managed to acquire new customers during the campaign, good for you. However, if you haven’t, you’ll have to continue the campaign to maintain and increase traffic to your site. The bottom line is that the promotion and marketing journey is never-ending. However, in time you may be able to take it a bit slower.

The first steps of e-commerce site promotion are the most intensive ones

Usually, the first stages in promoting an e-commerce store are relatively intensive. After the initial promotion and marketing, the process should be less intensive and maybe less expensive. And speaking of which, it is essential to allocate funds for e-commerce site promotion.

The marketing of internet stores will require you to a financial commitment that might prove to be rather large. While some sites can be promoted using relatively small budgets, others might cost you tens and maybe hundreds of thousands of shekels. Therefore, if you want to promote an e-commerce site and live to tell the tale, you must assess and dedicate a portion of your budget for promotion at the start of your marketing process.

Designating and planning a budget for an online store marketing

Plan how much money you want to invest in promotion on social media, on the Google platform, on Instagram, etc. while you tread on your marketing path, be sure to oversee your budget management. Make sure you get your money’s worth for your marketing. Check to see if you get increased traffic and receive hot and cold leads. Make sure your campaign pays off.

In dealing with a paid campaign, you can often confirm its effectiveness the day after it was published. However, in dealing with an organic e-commerce store campaign, it might take a while before you can measure its effectiveness.

Be sure to choose the correct professional assistance – an SEO and trade site promotion firm

Anyway, whether you choose an organic promotion or a paid promotion company for your e-commerce site, be sure to select one with experience in your field. For example, if you sell internet clothing, go for a promotion company specializing in this area. Selling medical equipment, shoes, jewelry, hookahs, or anything else? Go for the experience.

On the bottom line, the most important thing to invest in your site is quality. You may choose paid promotion, organic promotion, Bing promotion, or social platforms promotion. Just make sure to maintain high-quality content. The more Google marks your site as a quality site, the higher ranking and placement you’ll receive. This also goes for marketing on social platforms. So adhere to quality marketing, quality content for your clients, and maybe you could also significantly increase traffic to your web store.

 

 

 

Product video production for start-up companies

What is a product video? Who is it for? What are the production phases, and what makes it a creative marketing tool for start-up companies? This and more in the following article

The main idea behind product videos

A product video is one of the best modern marketing tools for exposing new or existing products, and increasing sales and brand recognition. The product video allows companies and businesses to single out the product they are making, developing, and marketing. This is achieved by presenting the product’s strong points and manner of use in a unique visual way using an exciting and original idea. Therefore, product videos are used by all companies developing, manufacturing, or marketing new or existing products. The purpose of the video is determined by its use: increasing sales at sale points, exposing new audiences to a current product or creating new audiences for a new one, presenting the main idea behind the product’s development (usually suited to start-up companies for recruiting investors, etc.), and other uses according to your goals.

The steps needed to make a product video

Nowadays, the production process of a product video is made possible using an increasing number of technologies, including live-action videos, 3D movies, and animation movies with dynamic graphic elements. The product’s presentation method depends, among other things, on the product type and development status. If the product already exists, you will usually shoot it by video from several angles and then edit the source material to a complete product video. If the product is still in development or design, it can be portrayed using visual means like 3D animation. In any case, it is of the utmost importance to clearly present the benefits customers will gain from using the product. So advertisers must make every video with one central idea that makes the product the star and presents the target audience with its various and relative advantages.
product video production set

Producing product videos for start-up companies

The global high-tech industry regularly uses production processes of product videos in order to present the main idea behind the different products they are developing. The purpose of these videos is to showcase the product to potential investors or shareowners for recruiting capital for further development. Also, start-up and high-tech companies use product videos in order to insert new products into the market. In these cases, the video is meant to increase the exposure of their product and increase interest with decision-makers in companies and businesses that may use or resale their products.

In both cases, making a product video is a focused and creative way to make a strong and decisive message about the product that will hopefully pass on to the relevant target audience. Therefore, it is essential to have a well-thought-out marketing message and script that will capture the audience and drive interest to the star – your product.

In conclusion, the process of making a product video allows product developers and manufacturers to present your product according to your desired marketing goals.

 

 

 

How to increase my Google ads score?

Google ads is the most common advertising network in the world, offering a wide variety of stats such as views, clicks, and click-through rates (CTR). The following article will help you improve your ad score and maximize the return investment on your digital advertising campaign.

Google ads is the most common platform for advertisers, and some would say that it is among the most efficient option for sponsored advertisement on the web. Moreover, it is one of the most challenging platforms for its users. Google requires all of its advertisers to fill an online form to receive approval for their campaign on Adwords. The good news is that with professional help from a search engine optimization (SEO) or digital marketing company, the way to get your campaign on the road will be much easier. If you consider advertising a business on Google and the web, these next lines are meant for you.

Don’t rush into a “half baked” campaign

Our goal here is to provide you with helpful tips to improve your score while using Google ads. One of the most important tips is always to keep your ads relevant and to take your time during the creative process.

To ensure a good yield from your ads, don’t rush and upload a campaign unless it is ready. It is also essential to include keywords that are relevant for Pay Per Click (PPC) in your text. Doing so will allow you to increase your click count and score higher in the search results. Eventually, business advertising on Google requires a carefully and accurately constructed campaign, made to catch the eye of your designated clients among the plethora of content out there.

Use high-quality media

Another recommendation we are making is to use high-quality images in your ad’s text. It is important to enlist a professional photography service to make your product shine or showcase your service in an enticing way. There are many skilled product and business photographers to that effect.

Do not skimp on your product marketing, since your target audience expects accurate, sharp, and enticing advertising. If you are deliberating between hiring a professional photographer and doing it yourself – you will be well advised to go professional and create a strong visual message that will pop out. Many internet portals specialize in finding these people.

How does the Google Ads platform rates ads?

The Google ads platform rates ads based on ad quality, relevance, and keywords. For this reason, you should mind the steps needed to improve your ad’s score. If you intend to advertise your business on Google Ads, please follow these steps to improve your score:

– Make sure you define your account according to your target audience.

– Create an appealing headline matching the user’s search query.

– Conduct extensive and professional research of relevant keywords and search phrases.

– Include the keywords and phrases mentioned above in your ad’s text.

– Create an appealing image that will entice the user to click the ad.

Understanding the importance of improving your ad’s score for your business

Google Ads is a software intended to help your business appear in a search engine’s results for certain keywords. Improving your ad’s score will directly increase your market exposure to the world and your target audiences.

The steps mentioned above are an integral part of Advertising your businesses on Google Ads, but you can do a lot more. Eventually, building an advertising campaign requires knowledge and experience, and a digital marketing or an SEO firm can greatly assist you in making an effective and appealing campaign.

What should I know about google ads and how to improve my ad score?

Google Ads are the backbone of the lion’s share of online advertising. Understanding how Google assesses campaigns can help you improve your score. The ads on Google are scored according to the relevance of your ad. The algorithm accounts for the keywords your ads refer to, the location of the ads on the search results pages, and other factors.

Google also accounts for things like Click Through Rates (CTR) and conversion rate (conversion percentage on your site). As long as you meet these and other criteria, you will be able to improve your ad’s score by optimizing your ad campaign for Cost Per Click (CPC).

Acquiring leads via correct publishing on Google Ads

Google Ads allows you to publish online ads meant for gaining leads. However, you should consider some points while activating Google Ads. If your ads have a low placement, you may not get the number of leads you need. For these reasons, it is essential for advertisers the understand why to optimize in the first place.

Google has a search engine named “Panda” meant, among other things, to catalogue any low-quality sites, as well as sites offering unproductive content. When your ads content or keywords are too widespread or unclear, Google could remove it for failing to meet its quality standards. Therefore, Google advertisers are strongly advised to make sure their keywords are relevant in order to make the most of their money invested in the marketing and advertising processes on Google and the web.

 

 

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