What they do

Ravello’s Cloud Application Hypervisor enables an enterprise to completely encapsulate a multi-VM and run it in any cloud without making any changes whatsoever.

The challenge

Increase the number of conversions while significantly lowering the cost per conversion

Overhaul of Paid Campaign Strategy

70 %

Decrease in Conversion Cost

459 %

Increase in Conversions

33 %

Increase of Customer Lifetime Value

Click Through Rate (CTR)

We’ve noticed the Click Through Rate (CTR) was significantly lower than the industry standard and have therefore rewritten the ads entirely, as well as made use of the various ad extensions that were previously not setup.

We’ve designed and developed a new landing page to A/B test our funnel.

 extensive keyword research

We’ve performed an extensive keyword research, and eliminated a lot of the targeted keywords in the campaign as they were not converting quality leads or the conversion cost was too expensive.

We’ve developed a client specific script that aided us in making sure our ads placed on the most ROI positive placement between the top page ads section

maximize exposure

We’ve developed a second client specific script that analyzed conversions vs. time of day, and helped us increase or decrease the bid depending on how strategic it was to maximize exposure during certain hours in the day