Coindesk’s Consensus ’21
Our Challenge
As Consensus operates in the crypto industry, in the eyes of google & other
social platforms, their ads were disapproved on a daily bases, adding to
that a low CTR & high CPCs.
Our Approach
- In order to bypass the platforms' algorithms, we created a new set of ads that
weren't mentioning any keywords that might alert the ad-reviewing system and
thus being able to run ads smoothly by using indirect terminology. - We described Consensus as a world leading blockchain technology conference,
attended by tens of thousands of people worldwide rather than a direct-crypto
related conference. - By structuring the campaigns in a right way, we were able to overcome Coindesk's
difficulties. - We also tested a few different social platforms that were less strict and delivering
great results, such as Twitter & Reddit
The Results
CLICK THROUGH RATE
5.40%
COST PER CLICK
-27%
COMPLETION RATE
96%
CPV
-19%
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