Buyer persona was not clearly defined.
Low return on ad spend.
Low customer return rate.
Marketing strategy was providing non-ideal ROI.
- Buy Persona was more clearly defined, instead of a 18-65 range, we've
focused on the higher yielding 35-65 bracket.
- Marketing channels were expanded to reach optimal target audience.
- The marketing funnel was re-evaluated to ensure a smoother
onboarding experience, as well as lower abandoned carts.
- The messaging changed to a more personal approach.
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