No Man Walks Alone

Buyer persona was not clearly defined.
Low return on ad spend.
Low customer return rate.
Marketing strategy was providing non-ideal ROI.

Buy Persona was more clearly defined, instead of a 18-65 range, we've
focused on the higher yielding 35-65 bracket.
Marketing channels were expanded to reach optimal target audience.
The marketing funnel was re-evaluated to ensure a smoother
onboarding experience, as well as lower abandoned carts.
The messaging changed to a more personal approach.

The Results

AD CLICK THROUGH RATE

+53%

RETURNING CUSTOMER

+98%

PURCHASES

+650%

REVENUE

+390%