SwiftShift
Our Challenge
Increase the number of app installs by using the same audiences that were
already used before. These audiences were very narrowed, so the marketing
message had to be on point.
Our Approach
- Target each geographic area separately because each area has it's own unique
identifiers in the medical niche. - The campaigns focused on passing the right message to the target audience
using their geo characteristics and this way to make them feel highly relatable
to Swiftshift's app and their services.
The Result
COST PER CLIck
-50%
APP INSTALLS
+315%
COST PER APP install
-82%
CPM
-47%
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