Merican Mule is a very known alchoholic brand in the eastern part of the US.
Since their 8 & 12 pack are very heavy, the shipping costs were higher than
the price of the pack itself.
- Knowing that driving online sales and staying profitable would be a very hard
mission to accomplish, we changed our way of thinking and decided to increase their physical traffic to their stores using the store locator on their website.
- We sent people directly to closest store next to their home.
- By implementing the right measuring tools, the stores' traffic increased by an
COST PER CLIck