Merican Mule
Our Challenge
Merican Mule is a very known alchoholic brand in the eastern part of the US.
Since their 8 & 12 pack are very heavy, the shipping costs were higher than
the price of the pack itself.
Our Approach
- Knowing that driving online sales and staying profitable would be a very hard
mission to accomplish, we changed our way of thinking and decided to increase their physical traffic to their stores using the store locator on their website. - We sent people directly to the closest store next to their home.
- By implementing the right measuring tools, the stores' traffic increased by an
incremental percentage.
The Results
TRAFFIC
+170%
COST PER CLIck
-60%
CONVERSIONS
+357%
CONVERSION Cost
-62%
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