Merican Mule

  • PPC
  • Web Development
Merican Mule

Our Challenge

Merican Mule is a very known alchoholic brand in the eastern part of the US.
Since their 8 & 12 pack are very heavy, the shipping costs were higher than
the price of the pack itself.

Our Approach

  • Knowing that driving online sales and staying profitable would be a very hard
    mission to accomplish, we changed our way of thinking and decided to increase their physical traffic to their stores using the store locator on their website.
  • We sent people directly to closest store next to their home.
  • By implementing the right measuring tools, the stores' traffic increased by an
    incremental percentage.

The Results

TRAFFIC
+170%
COST PER CLIck
-60%
CONVERSIONS
+357%
CONVERSION Cost
-62%
DAN
Clutch
Exp
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GP
GP
EO