Homeis approached us with one main goal- decrease the cost per install and
cost per effective install.
At that time, they were running app install campaigns for two main communities
on FB and the CPI was averaging around $11.
- Diagnose the core believes and values of each community, what drives them,
what challenges they are facing when immigrating into a new country, what's
their daily language and how they talk with each other, and how Homeis can
help them solve these problems.
- After coming up with a precise customer persona, we implemented our findings
into the ad creative & ad copy. The ad was speaking directly with their customer.
- As a result, we saw a dramatic decrease in CPMs which allowed us to drive more
traffic for the same budget and decrease the CPI almost instantly. Not only that
Homeis had more installs, the quality of those installs was seen in the in-app metrics.
- The user engagement & average time spent on app skyrocketed.
COST PER CLIck
COST PER APP install
AD CLICK THRough Rate