Discuss.io | PPC Case Study
Finding highly qualified leads for their SaaS product.
The end consumer were big companies that do qualitative CX research at scale.
- Using long-tailed keywords on google, knowingly that the search volume will
not be high, but rather laser targeted.
- To complete our efforts we used Linkedin's ad platform, targeting the right
audience by choosing two main segments- decision making people and job
titles of Discuss end users.
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