Discuss.io | PPC Case Study
Our Challenge
Finding highly qualified leads for their SaaS product.
The end consumer were big companies that do qualitative CX research at scale.
Our Approach
- Using long-tailed keywords on google, knowingly that the search volume will
not be high, but rather laser targeted. - To complete our efforts we used Linkedin's ad platform, targeting the right
audience by choosing two main segments- decision making people and job
titles of Discuss end users.
The Results
CONVERSION Cost
-42%
AD CLICK THROUGH Rate
+24.2%
TRAFFIC
+180%
CONVERSIONS
+220%
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