How To Use Google Analytics To Know Your Audience?


Google Analytics is a “magical” online tool that works on assessing your audience, it is available to everyone with a website and a Google account. It provides you insights into your online traction while providing crucial information to help you create and evaluate different marketing strategies. No matter what type of business you run, the expertise of the target market can help you to improve your business exponentially. So here is how one could use Google Analytics to understand your target market better! 

GA on phone

What is Google Analytics? 

Basically, Google Analytics is a service that analyses the entire web and provides visitor statistics. If you are planning on using search engine optimization and implementing certain marketing strategies, this is by far the best tool. It is an inbuilt part of Google’s marketing program and it’s free for absolutely everyone who has a website and an active Google account! 

Google analytics has functions that help you in tracing, tracking, and assessing traffic on a particular site. Website owners can easily identify the sources, type, and count of the audience. There are multiple parameters on which one can categorize the traffic. It provides all the data in a systematic and organized layout in the form of pie charts, tables, pictographs, and much more. 



How To Know Your Audience? 

Now we know how effective Google analytics is. Having this game-changer up your sleeve and still not being able to optimize it to its fullest is a shame. So here’s how to know your audience by using Google analytics effectively! 

  • Demographics & Interests 

This is an extremely general yet crucial function of Google Analytics that can assess the age, gender, and overall interest patterns of your audience. After signing in to Google analytics and moving to Your View you can go from Reports > Audience > Demographics / Interests. 

In the Gender option, you can find specific age groups. This means it does not just tell you 18+ or 60+, but rather gives a specific number like 18-35. The more accurate the statistic, the better it is for you to generate content according to it. With this, you can evaluate whether you are reaching the audience that you were originally planning to. 

Here you can find all the above-mentioned information related to your audience in an organized format. From all this, you can now identify your high-value or low-value users, meaning the ones that are adding value to your website and those who aren’t. For example, a content-driven site would have to analyze the amount of time a person is spending on their website to identify whether they are a high-value or low-value audience. 



  • Revenue by Affinity Category 

This option of revenue by Affinity category is available for all interests. One can identify the interests that brought most of the high-value customers to their site. For example, you can know which type of person was interested in what content and categorize each niche based on the content most relevant to them. Using this parameter effectively, you can find out the specific interests of your target audience, and what grabs their attention, then focus on bringing similar content to your site. 

Can Using Google Analytics Improve Your SEO Rankings? 

People frequently have this false impression that the usage of Google Analytics can enhance your search engine marketing scores. So let’s clear it up here. It is only a myth! So no, the usage of Google analytics does NOT directly enhance your SEO ranking or affect it in any way. The reason why you might find people using Google Analytics to assist in getting them to the top of SEO rankings is that they have used it effectively to understand their audience and have now created an interactive interface that has brought them to the top. 

So in a way, you can definitely incorporate your daily assessment of Google analytics to enhance your performance through SEO rankings. However, it is important to note that your SEO ranking will not magically improve just because you are using the Google Analytics functions daily. 

Analytics on screen

Adapt Your Content To Match What Your Audience Needs 

Now that you understand Google analytics and identified the Demographics and interests of the audience, all the advertisements that are to be created will automatically become more relevant to the audience. Putting all the analysis to use, one needs to create an interesting and interactive design that will improve your engagement rates exponentially. Now it’s time for some innovative thinking and for you to start producing exactly what your audience wants!

Final Words 

A tool like Google analytics is extremely handy and if used correctly, can result in great advancements for your business. It has never been easier to know the market. Now with all these analytics available at a click, it has become increasingly easy to formulate marketing strategies and attract more engagement for your business. The web has a lot to offer and the more you explore, the better it gets!