Did you know that there are simple things you can do to get more visibility for your eCommerce store on Google search? It’s true! This blog post will talk about some of the best ways to make sure your store is showing up when people are looking for products and services like yours. So read on to learn more!
The importance of SEO for eCommerce stores
As an eCommerce store owner, it’s important to make sure that your store is visible to potential customers when they are searching online. After all, if they can’t find you, they can’t buy from you! And one of the best ways to make sure people can find your store is by optimizing it for search engines like Google. This process is called “SEO” or “search engine optimization.”
There are several reasons why SEO is so important for eCommerce stores. First of all, it is estimated that about 80% of people start their online shopping journeys by using a search engine like Google. So if your store doesn’t appear in the search results, you could be missing out on many potential customers.
In addition, SEO can help you to attract more qualified leads. When people search for something online, they usually have a specific purpose in mind. They are looking for something very specific, and if your store appears in the search results, you are likely to have what they are looking for. This is much more effective than advertising, which can often be a cost-effective way to reach potential customers who may or may not be interested in what you offer.
Finally, SEO can help you build trust and credibility with potential customers. When your store appears in the search results, it gives people the impression that you are a reputable and credible business. After all, if you weren’t, why would Google be suggesting that people visit your store?
Some simple tips to get started
Now that we’ve talked about why SEO is so important for eCommerce stores let’s talk about some of the best ways to optimize your store for Google search.
One of the most important things you can do is make sure that your website is mobile-friendly. This is because more and more people are using their smartphones and tablets to access the internet, and if your website isn’t designed to be viewed on these devices, it will be very difficult for people to find and use it.
Another important thing to do is to choose the right keywords. These are the words and phrases that people search for when they use a search engine. If you choose the right keywords, it will be much easier for people to find your store when looking for something specific.
There are a number of tools you can use to help you choose the right keywords, such as Google AdWords Keyword Planner and Google Trends. You can also use these tools to help you see how often people are searching for specific keywords and how much competition there is for those keywords.
Once you have chosen the right keywords, it’s important to ensure they are used prominently on your website. This means using them in the titles and descriptions of your products and the text of your blog posts, and other website content.
Measure your results
Once you have implemented some or all of these SEO tips, it’s important to keep track of your results to see how effective they are. The best way to do this is to use Google Analytics. This is a free tool that allows you to track the number of visitors to your website and see where they are coming from.
Google Analytics will also allow you to see how long people stay on your website and what pages they are looking at. This information can be very valuable in helping you to improve your website and make it more effective at attracting and converting visitors into customers.
If you’re not already using Google Analytics, now is set it up. It’s very easy to do and only takes a few minutes. Once you’ve done that, you can start tracking your results and making changes to your website based on the data you see.
SEO is an important part of running an eCommerce store. It can help you get more traffic and conversions and build trust and credibility with potential customers.
By following the tips in this article, you can start to optimize your store for Google search and see some real improvements in your results. So what are you waiting for? Get started today!