PPC, or ‘Pay Per Click’ allows your ad to get to the right people, at the right time
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This happens via different search engines and paid advertising platforms, including Google Search Ads, Facebook’s Boosted Posts, and YouTube’s TrueView – among others. With so many opportunities out there, you need to know which is the most viable PPC option for you to generate sales.
The way it works is, you pay a fee every time your ad is clicked on – so you can potentially get lots of exposure to people, and only pay for the ones who have higher intent to buy – delivering much more targeting, meaningful traffic to your site.
Of course, this popular method of marketing is highly competitive, meaning a carefully planned and managed, well-delivered PPC strategy is essential to get you the best results, increase visibility to your target market and bring you better quality leads, conversions, and ROI.
The results are immediate, meaning it’s a perfect way to launch new products or services, allowing you to see their performance in real time.
But, PPC can also be highly time-consuming, from reading up on a strategy to actually executing it – and that’s where we come in.
Emojo’s PPC teams are specialists, who are here to help you both reach your target markets at the right time and right place, with the right ad. You set the budget, and you also glean the data – which can later provide valuable insights for your other digital marketing channels.
With a whopping 100 billion+ searches made monthly on Google, a solid PPC marketing strategy is essential – and is even better when combined with a well-optimised SEO strategy. You’ll be sure to see boosted visibility, better results – not to mention more revenue and more business.