Dubai is a beautiful country, and there are many things to do there, so it’s not surprising to see that this country has a lot of tourism for people worldwide.
The best thing about people coming from all around the world to Dubai is that you have the opportunity to increase your sales and get more customers from other countries. However, you first need to find a way to get to those customers and turn those leads into sales.
Doing that is not easy at all, but the best way to start getting leads is by promoting your business online. Many business owners avoid online advertising because they think it’s too complex for them or that they don’t need them to succeed. The truth is that times are changing, and online marketing becomes more important daily.
There are many ways to improve your E-commerce strategies, and two of them are by picking the right platforms to promote your business. Two of the best ones are promoting it through the Google Search Engine and Facebook or Instagram Ads.
Read this page to know more about the two of them!
Table of Contents
Google Search Engine
The Google Search Engine is maybe one of the most popular (if not the most popular) ways to promote your business. This doesn’t only apply to Dubai but to every other place in the United Arab Emirates and the world.
Why does that happen? Because of all the people making Google searches each day. Regardless of what they want or the question they want to answer, the first idea of most people is to Google what they need, and that’s when using the Google Search Engine to promote your business comes in handy.
If your website ranks high in the Google Search Engine, it’s going to appear at the top of the results page, which assures you people are at least going to know your business is there. Although the rest is up to you, making people aware of your presence is an essential part of marketing and targeted advertising.
The problem with this is not many people know how to take advantage of this platform and think having a website is enough to attract customers to it. Things are not that simple, but you can always rely on SEO and PPC.
SEO
SEO stands for Search Engine Optimization, and it’s what will make your website get and stay at the top of the search results page whenever someone Googles something related to what you offer or have to say. Hundreds of businesses are not doing their best to improve their SEO, so you shouldn’t waste time if you don’t want your competitors to outsell you.
The whole purpose of SEO is to optimize your page and make it more appealing to Google’s web crawlers and the people who will see it in the future. Therefore, there are many things you can do to make your website the best it can be.
We recommend you start your website in English since most tourists will speak that language. If you stick to only Arabic for your blog and web posts, only people from Dubai will have a way to access your products, and that will leave tourists behind.
You don’t want that since tourists are your main target if you want to increase your sales while they are in the country. You can always rely on a social networking service or a content marketing company such as eMojo that can optimize your website and make it more appealing to your customers.
PPC
Pay-per-click is a less-known strategy for improving web traffic, but it’s also effective for some businesses. What happens here is that advertisers pay publishers whenever an ad is clicked, so your goal here is to make the highest number of people you can see your ad.
Google Ads, Bing Ads, and Amazon Advertising are often the target of PPC strategies, so you can try it if you are working with any of those platforms. However, you need to monitor your PPC campaign to see how your ads are going with certain people and what you can do to improve them in the future.
Facebook/Instagram Ads
Following up, we have Facebook and Instagram ads, which are more popular among young people who spend most of their day on social media. Since more people are creating social media accounts each day, you want all those people to know the information you have to say to them, and the best way to do that is through an ad.
There are now two different types of strategies you can follow depending on the results you want to get, so you have to pick between making a transaction with another business to make a deal with them or sticking to your interactions with your customers.
Regardless of which one you choose, the best you can do is have both types of interactions if you want to grow your business better than your competitors. Here’s a brief explanation of what B2B and B2C are about.
B2B
As we mentioned before, B2B stands for Business to Business, and it means you are sharing or selling your services to another company. You may want to do it to ally with them or only because you need something specific they may give you.
B2C
Business to Customer is simply the regular relationship between the seller of something and the people who buy it.
Conclusion
As you could see, there are now many ways to make your business popular in Dubai. You can either buy some ads on Instagram and Facebook or invest in SEO optimization.
Many do both, and doing so can benefit you a lot in the long run, so don’t hesitate to do it! Marketing agency in Dubai such as us, can make that process simpler for you. Contact it now!
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