Archives for Startups

Virality and Network Effect- Summing it All Up – Part V

Virality and Network Effects What does it mean to “go viral?” It’s not just when your cat video appears on the front page of YouTube or Reddit. What it really means is that you have optimized the time it takes for a customer to refer or invite new people to check out your product. This, in the biz, is known as a viral loop. These viral loops happen like this: A customer organically discovers your product or service and likes it This customer then shares your product or service with other people who haven’t heard of your product or service
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Community Marketing & Social Media – Part IV

Community Marketing The next marketing channel we will discuss is community marketing. This involves building a community by creating direct relationships with both your current and future customers. When you do this, you can get better results, more retention, better activation, and of course, referrals. One of the challenges of community marketing is not having an audience to start your community. If you do not have an established audience, however, it’s still possible to become a prominent and popular member of another community. Then, you can use the relationships that you have built in these communities to start your own.
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Email Marketing & SEO – Part III

Email Marketing Now, let’s move on to email marketing. This is the marketing channel that typically is said to have the highest ROI for companies, but don’t let that push you into running out and spending a lot of cash on it. First, there are a lot of benefits to email marketing. You can use it to bring in new customers, of course, but you can also use it to create referrals, engage your customers, upsell, and even retain customers. Since messages from your company are mixed up among emails from family and friends, this means that it is a
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Content Marketing & PPC – Part II

Content Marketing Let’s move on to the second marketing channel you can use: content marketing. When is the last time you read an article, heard a podcast, or watched a video online? It was probably pretty recently. Content marketing includes all these things. When you do this correctly, the right content can do the following: Build up your email list Educate the market Build your brand Gain publicity Create relationships And so much more… Think about people like Paul Graham, James Currier, and Mark Suster. All of them are well known for their blogs. This is content marketing in action.
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Reach Your Start-Up Growth Goals with these 8 Core Marketing Channels – Part I

Part I: Let’s Get Started You have a startup, and it has one mission. No, it is not to be the next billion-dollar business. No, it is not to change the world. No, it is not to earn more venture capital. You might be the next billion-dollar startup in time, and you might make a big difference in the world. You also will probably raise some more capital. But that will all come in time. Your startup’s mission right now is to find the perfect scalable business model. During your search for creating the best scalable business model, all you
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