What are the differences between white and black hats in SEO?

What is White hat SEO?

White hat SEO

White hat SEO is the structure of approved search engine optimization tactics designed to raise a website’s position on a search engine results page (SERP). White hat SEO follows Google’s terms and guidelines and improves the user experience.

White hat SEO basically refers to honest methods of marketing hence the colloquial association with the word white as being honest, and reliable. Search engine results that one receives due to a result of approved methods, rather than asking for payments or some sort of scam, are referred to as organic search results.

Businesses should use this tactic as a is an excellent way to increase both website traffic and brand awareness without the risks associated with certain other techniques that can jeopardize their reputation. In fact, a white hat is one of the best ways to produce a sustainable and successful company website for your business. Companies that utilize white hat SEO tend to be much more reputable and reliable.

Using a strategy that is safer because it follows the rules and parameters of google and exhibits expectations that users expect is essentially working in the spirit of search engine guidelines. No tricks, straightforward, and honest marketing will be more beneficial to your marketing strategies at the end of the day.

 What is black hat SEO?

Black hat SEO on the other hand is a process that basically works in the opposite way, It is usually regarded as being unethical and although it is motivated to achieve the same results, in terms of trying to receive higher rankings by using SEO, it can be sketchy, and overall untrustworthy.

Think of the dark web, black money, or anything that has a negative connotation in terms of not playing by the rules. Black hat techniques generally include the strategies of keyword stuffing, cloaking, and using private link networks.

It may sound philosophical, but especially in marketing, it is important to understand what you are doing morally. When all is said and done, although it may sound better in reference to increasing your SEO, it can actually harm you in the end. Search engines anticipate creating the best user experience which basically means avoiding spam, harmful sites, and unexpected or unwanted search results.

It is less ethical, less trustworthy, and therefore, completely unreliable to the users. Black hat SEO essentially manipulates information in order to generate higher rankings. Here are some of the ways that black hat SEO tries to manipulate the user experience by providing unreliable information. Some of these may look familiar and can help you understand the negative experience you have using a search engine.

 What are the dangers of black hat SEO?

  • Keyword stuffing is the tactic of providing a variety of keywords in order to appear on a results page even though the information isn’t true. These words can be excessive and cause your page to appear under other search queries. The words will be used in excess in order to be ranked high on a page basically manipulating the algorithm. The best thing that you can do is avoid trying to stuff keywords into a page in order to generate more views and focus on the necessary and beneficial information you are trying to convey.


  • Cloaking refers to exactly what it sounds like. Sites are basically trying to cover up their truth by providing false images that are intended to make their page show up across the result pages of more search topics. They also do this in order to hide from bots that are trying to catch them for providing false information. Make sure you ask yourself if the information your using for the purpose of SEO is relevant and straightforward in order to improve user experience.


  • Sneaky redirects refer to clicking on a URL and being led to a different site altogether. This tactic is 100 percent designed for the sole purpose of manipulating search results. Sneaky redirects should be avoided at all costs for they are a blatant use of manipulation techniques and violate googles guidelines.


  • Poor quality content is unfortunately one of the most common black hat SEO tactics. This includes content taken from another website by a bot or another person and placed where it doesn’t belong. These should be avoided for they violate Google’s terms.


  • Paid links refer to how search engines such as Google strictly prohibit any financial exchange as it pertains to giving or receiving links. As a matter of fact, they state on their website that “any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” This includes sending a website some of your free products in exchange for links.

Black hat SEO

These were just a few examples of unethical uses of SEO.

After describing how dishonorable the use of black hat SEO is, let’s take a look at why it can be dangerous. The most threatening consequence is having your website permanently banned. Because Google is getting wiser and wiser and thus familiar with what to look out for, the penalties are getting much more severe for breaking their terms. Basically, they can have a highly destructive effect on your ratings and the traffic to your site. Ultimately using black hat SEO can be very destructive to your business in every way. From destroying your reputation to being penalized by the very search engines that can help you. The risk of having your site removed, negatively affecting user experience, harming the growth of your business, and lowering your website’s search rating is pivotal.

It has been established that using black hat SEO will completely degrade your product, ruin one’s user experience, and most likely get you banned from search engines. Google and other search engines now have sophisticated algorithms for exposing black hat SEO, so the harm caused by trying to deceptively optimize your website far outweighs the benefits.  

How do you know if your agency is using a black hat?

In order to know how to monitor your own company, you have to know how to spot the use of black hat SEO. Let’s take a look at some of the ways you can check or find out. Usually what will happen if an SEO company is doing black hat work is that you can see a large boost in the first 2 to 4 months and then suddenly start to lose traffic. One way to discover if your company is involved in using black hat SEO is by checking backlinks. Checking backlinks is critical when it comes to monitoring the use of black hat SEO because most companies that do use black hat SEO, build multiple links at a rapid pace. In order to do this, you can use Open Site Explorer, Majestic SEO, or Google Search Console. All of these sites will show you any extreme spikes in backlinks. If there is a major spike in links, you can investigate those links to see where they are coming from. Thus, there are definitely ways to check. 

You can check for cloaking by doing a fetch as Googlebot or checking the cached version of a page and see if it matches what you view. There are other ways to find out however if you notice any red flags based on the information you’ve read, it is definitely worth looking into.

 Why should you use white hat SEO?

If you haven’t already been convinced enough as to why to focus on using white hat SEO tactics, let’s summarize the pros. It is ethical, whereas black hat SEO tactics are the opposite and highly degrading for your business. Playing by the rules will not only improve your customer success experience, but it will improve the quality of your site overall. The overall benefits of playing by the rules will undoubtedly enhance your standing in the long run. The bottom line is that white hat SEO tactics are considered to be used by the good guys. If you want to be honest, and reap all of the benefits of playing by the rules and keeping your website and thus your product safe, make sure you follow Google’s guidelines.

How to start your Backlinks strategy?

What do you do to promote your business? Do you have online assets to help push your business objectives? Online SEO marketing is one of the most significant ways to reach out to your target customer base while attracting new and potential customers. 

SEO or search engine optimization is the process of directing traffic to your website, either through paid, native, or organic means, to get your website to appear at the top of search engine result pages.  To conduct the right SEO Marketing online, many factors must be considered, which is why most businesses hire SEO professionals to take the reigns and make their business pop! 

The first thing your marketing professionals will most likely start talking with you about is backlinks. Backlink techniques are one of the most helpful ways to get your business noticed, but why? Let’s find out…

backlinks articles

What Is A Backlink?

Backlinks are links coming from one website that send users or traffic to another. Google-like search engines prioritize backlinks and view them as votes for a specific page to which it is linked. Websites with more backlinks tend to have a higher organic search engine ranking making them an effective strategy for increasing SEO marketing online

Backlinks are akin to votes for other web pages. Each ballot tells the search engine that the content is credible, authentic, and valuable. The more backlinks you get for your website, the higher your page’s ranking on the search engine result page. 


How Do They Contribute To My SEO?

Backlinks are considered an essential aspect of SEO marketing online. They help build page authorities, establish a site’s domain, and attract traffic to your website. 

  • Backlinks Help In Improving The Organic Ranking Of The Website

Once search engines consider your website authority, it starts ranking it higher in the SERP. Keep in mind that google prioritizes those websites that attract the highest traffic. If your website has the highest number of quality backlinks, Google will prioritize your website and consider it a valuable source of information for a specific topic. 


  • Backlinks Help In Raising Brand Awareness

When other websites are linked to you, readers are more likely to feel that they will get what they are looking for on your website. Getting quality backlinks denoting your site is recommended, and this helps direct potential customers to your website. In this way, backlinks help establish brand awareness in the market and improve your SEO marketing online


  • Backlinks Help To Boost Referral Traffic 

Backlinks play an essential role in boosting referral traffic to websites. If a visitor landed at your website through a backlink, then the Google search engine has tracked that click and will consider it as a referral visit to your website. Referral traffic helps to increase the website’s ranking on search engine result pages more than any other SEO technique. 


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Best Practices To Get Backlinks. 

When it comes to developing backlinks for your website, it can turn into a frustrating experience for you as the process requires dedication, patience, and skill. In today’s age, digital marketers implement backlink options by planning a successful backlink generating strategy. 

Backlinks are an effective SEO marketing online tool that provides an easy way to increase traffic to the website and enhance ranking on search engine result pages.


  • Entice Others To Credit Their Work On Your Website 

From copywriters to web designers, people always look for a platform where they can showcase their work and skill, and for this, they develop portfolios. Portfolios work as a backlink to your website, and this is for the viewers who review their service provider’s work. These portfolios will improve your business and enhance the website’s ranking on the search engine result page. 

  • Develop Shareable Content 

By developing shareable content, you can avail yourself of the opportunity to show your skill and expertise across the globe. Whether you create an e-book, a well-researched blog post, or infographic content with a call-to-action feature, it will entice its viewers to share the content linking your website to multiple web platforms and pages. 

  • Backlinks From Your Website 

Developing well-researched and valuable content that fits into a specific niche can bring quality backlinks from others. For example, by producing content on CRM tools or travel blogs, you can create the option to share your content and thereby link back to the website. 

  • Write Guest Posts

Writing guest posts is said to be one of the best ways to showcase your skill and expertise while providing your website with quality backlinks. Most blogs and guest posts include a short bio about the writer, which is placed either at the beginning or end of each post, offering some space for backlinks. 



The right marketing strategy that takes into consideration backlinks and your SEO rating is one of the most effective SEO marketing online tools available today. The best way to achieve desired SEO results is to hire a marketing professional that will ensure you follow all the white hat techniques. They will help you avoid getting red-flagged by the search engines and will optimize your business to reach the top of search engine result pages – so what are you waiting for! Get your business seen today! 

Warm & Cold Audiences: What is Traffic Temperature?


The term “Traffic Temperature” is prevalent in online marketing. The word is propelled by the popularity of advertisements published on Facebook and other similar channels. In the online marketing world, the concept is critical as it is one of the primary reasons why many advertisers fail to target the right audience. 


When we talk about Traffic Temperature online, we are generally referring to three different kinds of PPC traffic. Cold traffic, warm traffic, and hot traffic. Traffic temperature helps define the type of attention your website is receiving with your segmented audience, starting with how they discover your website. 


  • Cold Traffic: It refers to the percentage of audience members who are not aware of your business’s product or service. They don’t know what problems your business will be solving, meaning a persuasive message and clear business case needs to be made available for them. 


  • Warm Traffic: These users are aware of your business or have had some contact with your business. They heard about your business either on social media, word of mouth, or by other means. Since you have already captured their attention, you need to concentrate on converting them into consumers or encouraging them to buy. 


  • Hot Traffic: This traffic refers to the people who have already shown intent by browsing your pages or purchasing your product or service. You don’t need to tell them about your offerings; you need to remind them of the solutions you offer. 

How Does User Intent Affect Traffic Temperature? 

When your business is present online, you want to let your prospects know about what you are offering as well as the solutions that your product or service provides. Visitor intent refers to the purpose a visitor has when visiting your website. By analyzing visitor intent, you can understand the mindset of your visitors and create the right copy to convert them. 

When analyzing your website visitor’s intent, it is important to understand the search terms or the keywords they are using to land on your website. This way, you can easily convert cold traffic into warm traffic. By optimizing your website with the keywords used by your potential visitors, and you can tell people more about your products or services. 

When your cold traffic gets to know about your business’s solutions, they get converted into warm traffic. At this point, you can further target them through various means to move them down the funnel and convert them into hot traffic. At this point, you can leverage pay-per-click ads or social media ads to retarget these potential consumers and nurture them to convert into paying customers.  Hence, visitor intent plays a critical role in affecting the traffic temperature of your business. 

“Polar Bear” Traffic

Polar Bear Temp

Polar bear traffic refers to the users who are unique to your website. It means they found out about your business, product, or service and landed on your website for the first time. You have had no connection with them in the past, so the information framed for them should be unique. 

As they just randomly came across your business while searching for something, there’s a chance they are not looking for something your business offers. Converting your polar bear traffic into consumers can take a lot of hard work. However, being equipped with the right strategies, you can easily get the ball in your court. 

“A Day In The Sun” Traffic

A day in the sun

This traffic refers to a group of warm visitors who are already familiar with your business and enjoy interacting with your business. They have shown interest in your business but are not yet prepared to buy from you. You want to build a relationship with them and show them that your business has what they are looking for.  

Warm traffic needs to be analyzed on your website by paying attention to their preferences, likes, dislikes, etc. You can furthermore target them using PPC ads to boost the traffic temperature and increase conversions. 

“Hellfire” Traffic

Burning coal temp

Hellfire means extremely hot. This traffic is the audience that has interacted with your business in one way or another. They can be happy customers or an individual who showcases an interest in buying your product or service. You will need an extra perk to convert your leads into customers. Hellfire traffic is the kind of traffic that has a lot of interest in your business, and you will need little persuasion to convert them into customers. 

The Bottom Line

Now that you have a basic understanding of the different traffic temperatures present in online marketing, you need to build strategies to convert cold traffic into warm traffic. Marketing in the online world is everything about how you present your content to your target audience. To reap the benefits, you need to create content that influences the traffic’s temperature and pushes them down the funnel. With the help of several techniques available, you can ensure not only a good amount of traffic but the relevant, converting traffic your business wants.

How To Use Google Analytics To Know Your Audience?


Google Analytics is a “magical” online tool that works on assessing your audience, it is available to everyone with a website and a Google account. It provides you insights into your online traction while providing crucial information to help you create and evaluate different marketing strategies. No matter what type of business you run, the expertise of the target market can help you to improve your business exponentially. So here is how one could use Google Analytics to understand your target market better! 

GA on phone

What is Google Analytics? 

Basically, Google Analytics is a service that analyses the entire web and provides visitor statistics. If you are planning on using search engine optimization and implementing certain marketing strategies, this is by far the best tool. It is an inbuilt part of Google’s marketing program and it’s free for absolutely everyone who has a website and an active Google account! 

Google analytics has functions that help you in tracing, tracking, and assessing traffic on a particular site. Website owners can easily identify the sources, type, and count of the audience. There are multiple parameters on which one can categorize the traffic. It provides all the data in a systematic and organized layout in the form of pie charts, tables, pictographs, and much more. 



How To Know Your Audience? 

Now we know how effective Google analytics is. Having this game-changer up your sleeve and still not being able to optimize it to its fullest is a shame. So here’s how to know your audience by using Google analytics effectively! 

  • Demographics & Interests 

This is an extremely general yet crucial function of Google Analytics that can assess the age, gender, and overall interest patterns of your audience. After signing in to Google analytics and moving to Your View you can go from Reports > Audience > Demographics / Interests. 

In the Gender option, you can find specific age groups. This means it does not just tell you 18+ or 60+, but rather gives a specific number like 18-35. The more accurate the statistic, the better it is for you to generate content according to it. With this, you can evaluate whether you are reaching the audience that you were originally planning to. 

Here you can find all the above-mentioned information related to your audience in an organized format. From all this, you can now identify your high-value or low-value users, meaning the ones that are adding value to your website and those who aren’t. For example, a content-driven site would have to analyze the amount of time a person is spending on their website to identify whether they are a high-value or low-value audience. 



  • Revenue by Affinity Category 

This option of revenue by Affinity category is available for all interests. One can identify the interests that brought most of the high-value customers to their site. For example, you can know which type of person was interested in what content and categorize each niche based on the content most relevant to them. Using this parameter effectively, you can find out the specific interests of your target audience, and what grabs their attention, then focus on bringing similar content to your site. 

Can Using Google Analytics Improve Your SEO Rankings? 

People frequently have this false impression that the usage of Google Analytics can enhance your search engine marketing scores. So let’s clear it up here. It is only a myth! So no, the usage of Google analytics does NOT directly enhance your SEO ranking or affect it in any way. The reason why you might find people using Google Analytics to assist in getting them to the top of SEO rankings is that they have used it effectively to understand their audience and have now created an interactive interface that has brought them to the top. 

So in a way, you can definitely incorporate your daily assessment of Google analytics to enhance your performance through SEO rankings. However, it is important to note that your SEO ranking will not magically improve just because you are using the Google Analytics functions daily. 

Analytics on screen

Adapt Your Content To Match What Your Audience Needs 

Now that you understand Google analytics and identified the Demographics and interests of the audience, all the advertisements that are to be created will automatically become more relevant to the audience. Putting all the analysis to use, one needs to create an interesting and interactive design that will improve your engagement rates exponentially. Now it’s time for some innovative thinking and for you to start producing exactly what your audience wants!

Final Words 

A tool like Google analytics is extremely handy and if used correctly, can result in great advancements for your business. It has never been easier to know the market. Now with all these analytics available at a click, it has become increasingly easy to formulate marketing strategies and attract more engagement for your business. The web has a lot to offer and the more you explore, the better it gets!

How to Get More Visibility for eCommerce on Google Search

Did you know that there are simple things you can do to get more visibility for your eCommerce store on Google search? It’s true! This blog post will talk about some of the best ways to make sure your store is showing up when people are looking for products and services like yours. So read on to learn more!

The importance of SEO for eCommerce stores

As an eCommerce store owner, it’s important to make sure that your store is visible to potential customers when they are searching online. After all, if they can’t find you, they can’t buy from you! And one of the best ways to make sure people can find your store is by optimizing it for search engines like Google. This process is called “SEO” or “search engine optimization.”

There are several reasons why SEO is so important for eCommerce stores. First of all, it is estimated that about 80% of people start their online shopping journeys by using a search engine like Google. So if your store doesn’t appear in the search results, you could be missing out on many potential customers.

In addition, SEO can help you to attract more qualified leads. When people search for something online, they usually have a specific purpose in mind. They are looking for something very specific, and if your store appears in the search results, you are likely to have what they are looking for. This is much more effective than advertising, which can often be a cost-effective way to reach potential customers who may or may not be interested in what you offer.

Finally, SEO can help you build trust and credibility with potential customers. When your store appears in the search results, it gives people the impression that you are a reputable and credible business. After all, if you weren’t, why would Google be suggesting that people visit your store?

Some simple tips to get started

Now that we’ve talked about why SEO is so important for eCommerce stores let’s talk about some of the best ways to optimize your store for Google search.

One of the most important things you can do is make sure that your website is mobile-friendly. This is because more and more people are using their smartphones and tablets to access the internet, and if your website isn’t designed to be viewed on these devices, it will be very difficult for people to find and use it.

Another important thing to do is to choose the right keywords. These are the words and phrases that people search for when they use a search engine. If you choose the right keywords, it will be much easier for people to find your store when looking for something specific.

There are a number of tools you can use to help you choose the right keywords, such as Google AdWords Keyword Planner and Google Trends. You can also use these tools to help you see how often people are searching for specific keywords and how much competition there is for those keywords.

Once you have chosen the right keywords, it’s important to ensure they are used prominently on your website. This means using them in the titles and descriptions of your products and the text of your blog posts, and other website content.

Measure your results

Once you have implemented some or all of these SEO tips, it’s important to keep track of your results to see how effective they are. The best way to do this is to use Google Analytics. This is a free tool that allows you to track the number of visitors to your website and see where they are coming from.

Google Analytics will also allow you to see how long people stay on your website and what pages they are looking at. This information can be very valuable in helping you to improve your website and make it more effective at attracting and converting visitors into customers.

If you’re not already using Google Analytics, now is set it up. It’s very easy to do and only takes a few minutes. Once you’ve done that, you can start tracking your results and making changes to your website based on the data you see.


SEO is an important part of running an eCommerce store. It can help you get more traffic and conversions and build trust and credibility with potential customers.

By following the tips in this article, you can start to optimize your store for Google search and see some real improvements in your results. So what are you waiting for? Get started today!

All About Multi-Platform Ads

More and more people are using ad blockers to avoid intrusive and irrelevant ads. Publishers are increasingly looking for ways to serve ads that users will see. Multi-platform advertising is one way to do this. In a world where people consume content on various devices, it’s more important than ever for businesses to advertise on multiple platforms when using PPC Marketing.

Multi-platform advertising delivers ads to two or more different types of electronic media, which may include television, radio, the Internet, and cell phones. Multi-platform advertising aims to reach as much PPC traffic as possible, with a single ad campaign. Usually, the ads are identical in content, although there may be slight variations for each medium. Multi-platform advertising offers several advantages over other forms of advertising, including greater reach and efficiency.

Additionally, multi-platform advertising ensures that many people see your brand as possible. By using multiple advertising channels, you can create a successful marketing strategy that reaches many potential customers.

About The Most Popular Marketing Platforms

A business can use many different marketing platforms to reach its target market. The most popular marketing platforms vary depending on the industry, country, and even the target market’s age. One of the most popular marketing platforms is social media. Social media is used by businesses worldwide to connect with their customers. In addition to connecting with customers, social media also allows businesses to share content, promote products and services, and engage with customers.

There are a lot of different marketing platforms nowadays. It can be hard to keep track of them, let alone decide which one is the best for your business. We put together this handy guide to the most popular marketing platforms.

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  • Google Ads 

Google Ads is one of the first and most popular online advertising platforms. It operates on a pay-per-click (PPC) model, so businesses only pay when people click on their ads. Ads are placed on Google’s search engine results pages, and millions of websites partner with Google.

  • Facebook Ads

Facebook has more than 2 billion active users, making it the world’s largest social media platform. It’s also the most popular marketing platform. Facebook Ads are an effective way to reach your target market. You can create custom audiences based on interests, demographics, and behaviors. Facebook Ads are affordable and easy to use. You can get started in minutes by creating a campaign and targeting your audience.

  • Twitter

Twitter is an excellent platform for building brand awareness because it allows you to share your brand’s story in real-time. You can also share images, videos, and other types of content that will help you to build a strong brand presence on Twitter.

  • LinkedIn

LinkedIn has over 560 million users, and over 90% of B2B marketers use the platform. LinkedIn is beneficial for content promotion. You can share your blog posts and other content on LinkedIn, and you can also use LinkedIn Publisher to create long-form content. LinkedIn Ads are also a great way to promote your content.

How To Make Google Friends With Facebook?

There are many people out there who are trying to figure out how to make Google friends with Facebook. The truth is, it’s not possible. Google and Facebook are two different entities that serve different purposes. While they both have a lot of overlap, they are ultimately two different products.

faceboog and googel

There are ways to make your Facebook content more visible on Google. One way is to use the correct keywords in your posts. Another way is to make sure your website is optimized for Google search to gain SEO traffic. You can also create a Google+ page for your business.

To make friends with Facebook, Google has announced some new features that will make it easier for users to share content between the two platforms. The first new feature is called “Send to Friend.” This allows users to share articles, videos, and other content with their Facebook friends by simply clicking a button. The second new feature is called “Instant Articles.” This allows publishers to post their articles directly on Facebook; articles formatted as Instant Articles load up to 10 times faster than regular articles and include interactive features such as audio and video players, slideshows, and social media integration.

And maybe the most important aspect of cross-marketing with Google and Facebook is the smart usage of Google Tag Manager and Facebook Pixels. These tools give you the opportunity to present your ads on these based on the traffic you get to your website. If you have Facebook Pixel installed on your website, it gives you the opportunity to target users from the website on the Facebook platform, this is a powerful tool that every marketing manager needs to have knowledge of.


The Art Of Remarketing

Remarketing is a form of advertising that allows businesses to target customers who have previously visited their websites. It’s a powerful tool because it allows businesses to reconnect with potential customers who may have been interested in their product or service but didn’t make a purchase.


There are several different types of remarketing, but the most common is email remarketing. This involves adding customers to an email list after they visit your website and then sending them targeted ads based on their interests.


Multi-Platform Ads are a great way to stay top-of-mind with your customers and enhance SEO traffic to increase sales. This article provides a guide to the most popular marketing platforms and remarketing; if you want to learn more about remarketing or start a campaign, contact us at eMojo, we’d be happy to help.

What Is A Seo Strategy And How To Develop One?


The hot topic of SEO is full of myths and misconceptions. As a business owner, you want to make sure that as much traffic as possible is driven to your website, but what’s the best way to do that? More than anything, a successful SEO strategy requires understanding how your target market searches for information online. It also necessitates creating relevant and engaging content that will rank high on search engine results pages (SERPs).

When it comes to online visibility, it is no secret that one of the best ways to improve it is through a well-executed SEO strategy. Search engine optimization enhances the organic traffic of your website by showing your webpage on the top results of search engines, which directly increases the revenue. While many different techniques can be used as part of an SEO strategy, all share the common goal of improving the site’s ranking within SERPs. And while there is no guaranteed way to rank a website without following the proper SEO strategy.

SEO strategy is a plan that improves your website ranking on search engines to attract more organic traffic. This plan is based on numerous fundamental pillars such as technical SEO, content strategy, and link building.

SEO blog post

Here Are The 8 Tips To Develop An Effective SEO Strategy this 2022

SEO strategies don’t always have to be about competing with competitors and placing more keywords. You have to understand your audience and their queries in order to enhance visibility on search engines. These eight SEO strategies will help you:

    Create Content For Humans

Google’s algorithm keeps getting smarter by the day. Google’s algorithm is constantly improving its alignment with human thought through the incorporation of human input. Search engines are not fooled anymore by any magic trick or loophole. Therefore, it is best to write content that is useful for users and not search engines.

It would help if you gave priority to your audience what solution they need from you. This can only happen by writing engaging, realistic content. Anybody can see a keyword being stuffed in, and it’s even more apparent when stuffing is used. So make sure you fit keywords where they are needed and use driving keywords to enhance your content.


    Place Targeted Keywords Naturally

Keywords are the core of search engine optimization strategy. By identifying standard search terms, keywords get to the heart of what Google and users are looking for. SEO generates 1000%+ more traffic than organic social media, which accounts for nearly half of all internet traffic. SEO is based on keywords.

Keyword research is the first step. To find the long-term search intent and main keywords, you can use keyword-finding SEO tools such as Ahrefs, keyword planner, etc., and simple on-site searches bars. Next, explore more in-depth to discover more long-tail variations, research competitors to identify keyword gaps, and add the main keywords and supporting keywords in your metadata and the anchor text for any links. Don’t stuff keywords unnaturally to increase the keyword ratio. These keywords should be used naturally to maintain readability in your content.


    User Experience Matters

If your website is complicated to understand or work with, users usually bounce back and land on the following search engine result after a few frustrating minutes. Make sure your website doesn’t have broken links, error landing pages, and a messy structure if you want to create a good user experience.

Users value seamless navigation and a great experience. This also makes it easier for Google’s crawlers to inspect your web pages and decide the ranking on SERP. Make sure your headings are short and easy-to-read paragraphs. This will help to lessen the bounce rate of your landing page and increase your rankings and improve conversion rates overall.


    Create Appropriate Inbound/Outbound Links

Creating domain authority or reputation is an essential element of off-page SEO, i.e. link-building. Both outbound and external links give immunity to your webpage. Links are also a ranking factor. Search engines and crawlers use links to find content. They then evaluate the relevance of those pages to a query. This is also true for internal linking. Don’t be afraid of linking to other pages on your website if it’s necessary or natural. 51% of marketers see an improvement in their marketing efforts after implementing a link-building strategy.


    Format Content For Featured Snippets

Featured snippets play an essential role in gaining organic traffic directly to the website. To increase your possibilities of featured landing snippets, there are some formatting and stylistic options you can make. These include bullet points, numbered lists, infographics, and answering questions directly. Although some data shows that snippets do not always lead to clicks, more than 19% of search results have featured snippets. These snippets are great for increasing brand awareness and getting your name out.


    Focus on Website Speed

You can make your website and web pages stand apart by enhancing website response time because users want immediate information and quick results. If your site takes too much time to load, you may use users. You can increase site speed and smoothness by optimizing and compressing your images and deleting old/defunct Plugins.

It would be best to make responsive design a part of your SEO marketing strategy. Your website will be accessible from many devices. Your website must load properly on all platforms such as mobile phones, tablets, computers, etc., without compromising response time.


    Keep Your Eyes On Google Algorithm Updates

Google is becoming more intelligent and more intuitive each day. The latest algorithm updates penalize or benefit sites. Rankings and penalties from google are determined based on a number of factors, including accessibility, speed, and spammy content. While it is impossible to avoid, there are some easy steps you can take that will help you stay within reach. First, sign up to relevant forums and websites to keep on top of any new/impending developments. Google’s Search Console Community is an excellent place to start. Make sure you closely monitor your organic traffic by using SEO tools like Google Analytics and SEMrush so that you can modify them accordingly.


    Update Existing Content & Add Missing Subtopics

Your SEO strategy can never be finished. It is possible to improve upon the work that you have already done and beat your competitors by continually updating. You should update your content by placing keywords in more natural ways, creating backlinks, and improving the readability score of your content. You can increase traffic to pages that perform well by updating them regularly.

Fish Paper


Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. In order to develop an effective SEO strategy, you’ll need to understand how search engines work and the factors that influence their rankings.


Working with proper SEO strategies is one of the most important aspects of online marketing. If you’re unsure where to start or not getting the results you want, our team can help. We’ll develop a custom SEO strategy for your business to help you achieve your goals and get the results you need. Contact us today to learn more about our services and how we can help you grow your business.

The True Meaning Of PPC Strategy In 2022

Have you ever come across the word PPC and cracked your brains for what it stands for? Or maybe you just saw it in passing one day and just left it behind. But trust us when we say this, you shouldn’t make the mistake of being unaware of what a PPC strategy is.

A PPC strategy is a vital online marketing ordeal that should not be taken for granted. If you crack the code of a good PPC strategy, then you are set with your project scoring for high numbers. So, let’s end the suspense and get right into the PPC strategy meaning and a lot more.

What is PPC?

PPC is the abbreviated form of pay-per-click. Now, the meaning has suddenly dawned upon you, hasn’t it? Nevertheless, it is an online marketing model which you might be aware of. Every time someone clicks on an ad that is placed and appears on the screen,  the advertising company pays for the traffic that is led to their site. Sounds like an amazing way to earn customers, doesn’t it?

PPC is buying traffic by redirecting users to a site without attempting an organic way to procure it. If you have heard of SEO which stands for Search Engine Optimization, it basically works on the same principle. Here, advertisers will place their ads strategically in the links that are sponsored in the SEO. So if someone searches for a business keyword these ads would pop up instantly.

But this isn’t as easy as it might seem. There’s a lot of research needed to find the most profitable keyword according to its popularity and categorize these keywords properly into your campaign. If your PPC works smoothly and customers are happy with it, then as advertisers you earn a hefty profit as your payment gets lesser. 


Google ads


How Is Google Ads Related to PPC?

Now that we have established what PPC is exactly, we can move on to the platforms that offer it to you. And by the title, you must have already guessed what we are going to talk about. If you are looking for the most popular way of putting PPC into practice, Google is your answer.

Google ads is indeed a humongous platform where advertising revels in the profitable market it can sustain. As a business, you can make ads so that you can place them in the SEO engine of Google and see them appear on the platform.

So what happens here is that the users in Google will bid on the keywords and then you have to pay each time someone clicks on your ads. Every time someone punches in some keywords, Google will work as an initiator and put forward some of the ads in front of the consumer. The chosen ads will be based on stuff like quality, relevance, size, etc.

There is an ad rank in place according to which your ad is more likely to appear on the search screen. This ad rank is calculated based on a CPC bid and the score of quality. So, this way you get your targeted consumers who can get stuff from your business according to the price range. In loose terms, it kind of fits into an online auctionary category. To get a closer look at PPC strategy meanings and ways, read on. 




How To Search For Keywords? 

You might be thinking that researching for keywords is such a time-consuming ordeal and may be questioning if there is any other way around this. Well, the simple answer is that there isn’t any. But trust us, all the hard work you might put into keyword research is going to help your business grow through PPC.

It’s not a one-time thing that you research a keyword and place it forever. You have to keep altering it and refining it to meet your potential customers through the google search engine. You create a campaign according to the number of your keywords. So to create as many campaigns as you want, you need a higher keyword count. This will allow you to tap into various relevant and low-priced keywords.


Let’s look at the factors:

  1. Expansion

    One of the most important factors that determine the popularity of your ads in the google search engine and something that contributes to the ad rank is if the keyword is long-tailed. What it essentially means is that your keywords are specific rather than generic. Since there will not be much competition for it, it will be relatively cheaper.

  2. Relevance

    the relevance of the keyword is very important indeed because why will you pay for web traffic that doesn’t even relate to your business. If you have to target the specific words so that you rank higher on the ad rank and get profitable margins.

  3. Exhaustion

    you have to keep on expanding your keywords and altering them, refining them to reach a broader audience. With growing keywords, the quality of your ad campaigns will also grow terrifically.

With these tips, PPC strategy meaning has never been easier. 

How To Manage PPC Campaigns?

Managing your PPC campaigns is as essential as creating your ad campaigns. For your campaigns to be successful, it needs engagement and activity. So let’s take a look at how you can manage your PPC campaigns effectively.

  1. Adding Keywords

    the first order of business for you would be to add as many keywords as you can after filtering through the process of relevance, exhaustion, and expansion as mentioned above.

  2. Adding Negative Keywords

    if you want to improve the relevance of your ad campaigns, introducing non-convertible words as negative keywords is the way to go. It also reduces the amount you waste and gives you a productive outcome.

  3. Making A Split Into Your Ad Groups

    you have to make sure there is an improvement in the CTR or the Click-through rate and the Quality Score that defines your ad rank by making your ad groups smaller through splits so that it becomes more specific and relevant. This will help in more targeted content and link it to your landing page

  4. Review

    you have to constantly review which are the most expensive keywords and whether they are performing well. If not, you can simply remove them to cut down on cost and invest in more performing keywords.

  5. Refining Your Landing Page

    make your landing page very attractive and keep on modifying the content according to the search content of individuals to see a boost in the conversion rates. Try to direct your traffic to different pages.


What Is eMojo Digital Solutions?

eMojo Digital Solutions is truly the solution to all your PPC-related problems as it directs you to the best SEO management system along with paid campaign management, social media management, web development, conversion rate optimization, and online reputation management. Through their specialized talents, sit back and relax while you see your business booming in no time. With measurable, dollar driving, ROI positive results, eMojo Digital Solutions will take your digital efforts up a notch.

Bottom line

Many aspects determine the success of your PPC marketing strategy. But once you have cracked the code to create web traffic to your websites while paying lower prices for ad campaigns, your profits will sore through the roof. So keep in mind the necessary details and get the help of expert agencies to help you grow your business.

Bing Search Engine– The blue ocean of search engines

What would you say if we told you that you could get an additional market exposure from 7%-5% of the billions of internet users? When dealing with site promotion, most of us are used to thinking in “Google” terms, but other search engines can prove to be effective in our online marketing process. If you haven’t heard of site promotion using Bing, please join us for a five-minute read. While most business owners and site promoters usually rely on Google for promoting and marketing, we are pleased to state some of the other marketing alternatives. Enter Bing, a search engine considered somewhat anonymous but had gained traction in the last few years. That same engine, Bing, came second only to Google in 2017.

How many people use Bing Worldwide?

According to data published in 2017, about 7.25% of desktop internet users search the web using Bing, along with 0.85% using Bing on mobile phones. These percentages may not impress you, but keep in mind that these are upwards of 7% out of several billions of internet users.
Thus, we realize that you can produce significant exposure while using Bing. Still, at the same time, we would also like to state that marketing with this engine is primarily effective for target audiences abroad. If you wish to promote and market your business in Israel, Google will be the better choice. On the other hand, Google has a saturated and competitive advertisement scene.


Bing – marketing and advertising with very little competition

No matter what in your business nowadays, whatever your occupation is, you will most definitely encounter competition on Google. Almost all business owners advertise using this platform. Whether it’s paid or organic promotion online using search engine optimization, people put most of their eggs in the Google basket .Advertising mostly on Google leads and creates substantial business competition. Therefore, even if you have a very niche line of work, you will probably face some degree of competition in the vast ocean of marketing that is Google. Thus, Bing site promotion may be a golden opportunity for you to find an advertisement venue with less competition.


Got a Google penalty? Good thing you have Bing

Generally speaking, if you ask most site promotion companies, they will tell you not to invest all of your marketing funds into one arena. On more than one occasion, Google comes up with updates that lead to a decline in websites search result ratings.

You wake up in the morning, used to appearing on Google’s first page on certain expressions, and suddenly your ratings have changed. It is also known that google uses the penalty system. Every once in a while, Google will deliberately lower the rating of various sites in the search engines. This usually happens because the site has broken one or more of Google’s rules.

Can we avoid Google’s penalties?

We should now point out that site promoters are not always privy to the rules made by Google. Sometimes these rules are a matter of trial and error and may result in a critical drop in site rating. When something like this happens, it is good to have some marketing backup, as a site promotion campaign on Bing.

To be precise, website promotion on Bing should not be the bulk of your marketing strategy. In practice, every site promoter will tell you to diversify your efforts among the social platforms, Google, and other search engines. For instance, did you know there are search engines exclusive for Russian speakers?

Where to put forth my marketing efforts?

Today’s marketing options are undoubtably endless, which may cause certain complexities. As a result, we need to pick and choose the marketing arenas into which we’ll invest our funds. 

It is essential to address how you are presented on the different marketing platforms when dealing with marketing arenas. Unlike the Google promotion, the Bing site promotion won’t focus its primary efforts on content. The content is considered an essential factor of the Bing search, but there are other significant factors such as video clips, flash videos (which Google may have trouble presenting), images, etc.

Emphasizing UX/UI – the Bing search results

In effect, the content presented by Bing’s search results seems more versatile than Google’s search results. This leads us to believe that Bing gives an emphasis not only to content but also to user experience on your website. If your UX/UI is in its highest and most accurate levels, and your site is interactive and interesting, you stand an excellent chance to end up high on Bing’s search results. If you are sold and now interested in marketing and promoting on Bing, the good news is that you need not reinvent the wheel.

seo aduit

Website promotion on Bing – similar tools to Google’s

Site promotion on Bing has many similarities to Google’s. Beyond the fact that the procedures for promotion are similar across the two platforms, so will the technological tools be. On Google, we have the “Google console,” and on Bing, we have the “webmaster tools.”

These tools help us understand the problems that occur on our website from time to time and understand the full picture for the page scans on our site. Moreover, the Bing console will allow you to check the search phrases by which the site is ranked. In addition, the Bing console will let you check the quality of your outside links that are directing traffic onto your website (your links array).

Similar promotion metrics between Google and Bing

As we’ve noticed, Bing and Google have pretty similar metrics for site promotion. This is because both platforms wish to maintain their quality and present the user with added value. However, there are certain differences between these search engines, along with all these similarities. 

For example, let us review synonyms or even “long-tail keywords.” While Google knows how to identify and connect generic and synonyms, Bing still has room for improvement.

Recognize Bing’s limitations

If you promote and market via Bing, please remember that Bing does not have the same capabilities as Google. However, site promotion on Bing can be very effective, especially if you are marketing goods or services to a target audience abroad. And if you decide to promote your website via Bing, we recommend enlisting the professional help of an SEO company.


Google update and why should I care about them?

Google is periodically updating to refine some features, renew others and improve the user’s experience. Search Engine Optimization (SEO) companies should be aware of these updates and implement them in their strategy during projects of digital marketing, organic promotion, Pay Per Click (PPC), and more. So let’s dive into it.
These updates made by Google occur every few months and directly effect and directly influence site promotion processes, digital marketing, and online advertising. SEO companies should be aware of these updates and include them in their strategy if they are to stay ahead of the competition. It is essential to keep up with these changes and constantly adapt.

Digital marketing companies should be up to speed on Google updates

It is important to make sure your site is totally compatible and visible on Google’s search results. Always remember that your appearance on search results may be affected by Google updates. SEO firms should always check the updates on Google to make sure their sites are current with the latest trends and leanings. SEO, or Search Engine Optimization, is the process of improving the visibility of an internet site or page on search engine results (without paying for sponsored promotion).

This goal can be achieved by varied techniques, including producing quality content for the site, building an array of links, and more. The “rules” for these actions sometimes change because of Google updates. Eventually, there are many reasons for an SEO company to always check the updates made by Google. Doing so will assure that their client’s businesses will always be up to speed on the most current Google trends and insights. Updating the clients on the latest changes to the search algorithm will also help inform them about expected changes in their business activities.

Time to update

Business-wise, it is important to be ready for Google updates

The SEO company must inform the client If the Google update should, for any reason, negatively affect the function and productivity of their business. Digital marketing is a multifaced process consisting of ever-changing updates and conditions, but a professional SEO company should overcome these challenges.

As an SEO company, you must check Google updates to stay ahead of the game. In a way, Google updates are the most significant change in the search engine algorithm during the year. Therefore, if you want to one-up your competitors, keep up with Google updates and formulate plans on how they will affect your business.

You must check and confirm Google updates every few months

One of the most important steps an SEO firm can take is to review the Google updates every few months. Whether your business is small or large, the ever changing shift in Google’s update policies can directly affect your site rating on the search results. Never underestimate what Google can do with the update policy, for it is constantly evolving. You can check out the Google update history on the MOZ website.

Google updates can have 4 Major consequences:

  • The updates can improve the rating of sites placed low (pages 2-3 and on) in the search results
  • They can lower the placement of sites with high ratings and move them down the line.
  • They can have no effect on your rating (which will probably not happen)
  • They can lead to a penalty, a sanction made by Google, which will usually negatively affect your rating.

Be sure not to be surprised by Google updates

An SEO company should always check Google’s updates so that you won’t be caught off guard. These changes can be a blessing or a curse for the business, depending on the business strategy, the SEO company’s competitive ability, digital marketing processes, and more. Remember, sudden change in the algorithm can harm site traffic, conversion rates, revenues, etc.

What is Google looking for on sites engaging in digital marketing?

It seems that Google updates currently prefer quality content over quantity. The more content you have, the chances of a higher rating increase. This has not changed. However, along with the quantity, it is essential to keep the quality high as well.
You can make sure your site is compatible with mobile devices, including fast loading times. Then, if problems occur, you can fix them before the users get frustrated and leave the site. Remember, a high Bounce Rate negatively affects the site’s rating. If you want to know what else google updates is looking for from websites, Your SEO company could provide you with all the answers and the information you need.